//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
~subject:"Bibliometrics"
~subject:"Einzelhandel"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Bibliometrics
Einzelhandel
Advertising
165
Werbung
152
Advertising effects
112
Werbewirkung
112
Consumer behaviour
98
Konsumentenverhalten
98
Internet marketing
40
Online-Marketing
40
Brand management
32
Markenführung
32
Brand image
22
Markenimage
22
Brand
14
Markenartikel
14
Social Web
14
Social web
14
Emotion
13
Experiment
8
Psychology of advertising
8
Werbepsychologie
8
Bibliometrie
7
USA
7
United States
7
Marketing management
6
Marketingmanagement
6
Perception
6
Theorie
6
Theory
6
Wahrnehmung
6
Brand attitude
5
China
5
Corporate Social Responsibility
5
Corporate social responsibility
5
Credibility
5
Gender
5
Geschlecht
5
Glaubwürdigkeit
5
Marketing
5
more ...
less ...
Online availability
All
Undetermined
11
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
12
Aufsatz in Zeitschrift
12
Language
All
English
12
Author
All
Ford, John B.
2
Jain, Varsha
2
Martín Herrán, Guiomar
2
Sigué, Simon Pierre
2
Barrio-García, Salvador del
1
Bartikowski, Boris
1
Behl, Abhishek
1
Bezbaruah, Subhalakshmi
1
Chung, Angie
1
Crawford, Heather J.
1
De Giovanni, Pietro
1
Ford, John
1
Golden, Linda L.
1
Gregory, Gary D.
1
Gupta, Damini Goyal
1
Hopkins, Christopher D.
1
Jayawardena, Nirma Sadamali
1
Koorank Beheshti, Mohammadali
1
Laroche, Michel
1
Lee, Kangbok
1
Luong, Vinh
1
Merchant, Altaf
1
Monfort, Abel
1
Mukherji, Prokriti
1
Muñoz-Leiva, Francisco
1
Méndez Suárez, Mariano
1
Quach, Sara
1
Razzaq, Ali
1
Richard, Marie-Odile
1
Richey, Robert Glenn <Jr.>
1
Sacco, Armando
1
Thaichon, Park
1
Wadhwani, Ketan
1
West, Douglas C.
1
Woo, Hongjoo
1
more ...
less ...
Published in...
All
Journal of business research : JBR
International journal of advertising : the review of marketing communications
11
Journal of retailing and consumer services
9
International journal of advertising : the quarterly review of marketing communications
6
Journal of advertising research
6
Journal of retailing
6
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of current issues and research in advertising : JCIRA
5
European journal of operational research : EJOR
4
Journal of advertising
4
Journal of historical research in marketing
4
Journal of promotion management : innovations in planning and applied research
4
International journal of consumer studies
3
International journal of pharmaceutical and healthcare marketing : IJPHM
3
Marketing science
3
The marketing review
3
Advertising in new formats and media : current research and implications for marketers
2
Decision sciences : DS
2
Economic modelling
2
European journal of marketing : EJM
2
Handbook of research on international advertising
2
Health marketing quarterly
2
History of retailing and consumption
2
IMA journal of management mathematics
2
Information systems research : ISR
2
International journal of industrial organization
2
International journal of production research
2
International journal of retail & distribution management
2
Journal of global marketing
2
Journal of marketing communications
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Quantitative marketing and economics : QME
2
The B.E. journal of economic analysis & policy
2
Advances in electronic marketing
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
African journal of business and economic research : AJBER
1
Applied economics letters
1
Asia Pacific journal of marketing and logistics
1
Australian journal of management
1
more ...
less ...
Source
All
ECONIS (ZBW)
12
Showing
1
-
10
of
12
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Methodological approaches to cross-cultural/national research in advertising : a review of scholarship published between 1995 and 2022
Ford, John B.
;
West, Douglas C.
;
Koorank Beheshti, …
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014383081
Saved in:
2
AI advertising : an overview and guidelines
Ford, John
;
Jain, Varsha
;
Wadhwani, Ketan
;
Gupta, …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014380340
Saved in:
3
"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Saved in:
4
Product-flyer location and type of product categories in retailing
Woo, Hongjoo
;
Chung, Angie
;
Richey, Robert Glenn <Jr.>
; …
- In:
Journal of business research : JBR
138
(
2022
),
pp. 146-160
Persistent link: https://www.econbiz.de/10013197781
Saved in:
5
A decade (2008-2019) of advertising research productivity : a bibliometric review
Ford, John B.
;
Bezbaruah, Subhalakshmi
;
Mukherji, Prokriti
- In:
Journal of business research : JBR
136
(
2021
),
pp. 137-163
Persistent link: https://www.econbiz.de/10012663198
Saved in:
6
The amplifying effect of branded queries on advertising in multi-channel retailing
Méndez Suárez, Mariano
;
Monfort, Abel
- In:
Journal of business research : JBR
112
(
2020
),
pp. 254-260
Persistent link: https://www.econbiz.de/10012230588
Saved in:
7
A review of comparative advertising research 1975-2018 : thematic and citation analyses
Barrio-García, Salvador del
;
Muñoz-Leiva, Francisco
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 73-84
Persistent link: https://www.econbiz.de/10012417320
Saved in:
8
Humorous advertising that travels : a review and call for research
Crawford, Heather J.
;
Gregory, Gary D.
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 569-577
Persistent link: https://www.econbiz.de/10010496177
Saved in:
9
Channel coordination with a manufacturer controlling the price and the effect of competition
Sacco, Armando
;
De Giovanni, Pietro
- In:
Journal of business research : JBR
96
(
2019
),
pp. 97-114
Persistent link: https://www.econbiz.de/10011980698
Saved in:
10
A content analysis of fear appeal advertising in Canada, China, and France
Bartikowski, Boris
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
103
(
2019
),
pp. 232-239
Persistent link: https://www.econbiz.de/10012104211
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->