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~isPartOf:"Journal of business research : JBR"
~subject:"Brand"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Brand
Consumer behaviour
443
Konsumentenverhalten
443
Social Web
436
Social web
436
Internet marketing
312
Online-Marketing
312
Online retailing
206
Online-Handel
206
Beziehungsmarketing
144
Relationship marketing
144
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142
Electronic Commerce
142
Brand management
129
Markenführung
129
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119
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119
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117
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84
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Augusto, Mário Gomes
2
Chen, Qimei
2
Dwivedi, Yogesh Kumar
2
Geuens, Maggie
2
Ghosh, Tathagata
2
Kim, Juran
2
Ko, Eunju
2
Sreejesh, S.
2
Tiago, Flávio Borges
2
Tiago, Maria Teresa Borges
2
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2
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1
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Journal of business research : JBR
The journal of product & brand management
37
The journal of brand management : an international journal
33
Journal of retailing and consumer services
26
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
International journal of internet marketing and advertising : IJIMA
12
Marketing intelligence & planning
11
International journal of advertising : the quarterly review of marketing communications
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of fashion marketing and management
9
Journal of marketing communications
9
Psychology & marketing
9
International journal of advertising : the review of marketing communications
8
Journal of advertising research
8
Journal of marketing management : JMM ; journal of the Academy of Marketing
8
Journal of promotion management : innovations in planning and applied research
8
Business horizons
7
International journal of electronic marketing and retailing : IJEMR
7
Journal of marketing
7
Technological forecasting & social change : an international journal
7
European journal of marketing
6
Journal of internet commerce
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
International journal of hospitality management
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of promotion management : JPM
5
Tourism management : research, policies, practice
5
Asia Pacific journal of marketing and logistics
4
Electronic commerce research
4
European journal of marketing : EJM
4
Global business review
4
Journal of consumer marketing
4
Journal of global marketing
4
Journal of marketing theory and practice : JMTP
4
Journal of service management
4
Journal of strategic marketing
4
Transportation research / E : an international journal
4
Cogent business & management
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of market research
3
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ECONIS (ZBW)
51
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1
Mega or macro social media influencers : who endorses brands better?
Tiago, Maria Teresa Borges
;
Santiago, Joanna Krywalski
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229157
Saved in:
2
Social media content aesthetic quality and customer engagement : the mediating role of entertainment and impacts on brand love and loyalty
Bazi, Saleh
;
Filieri, Raffaele
;
Gorton, Matthew
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014294828
Saved in:
3
Endorsement effectiveness of different social media influencers : the moderating effect of brand competence and warmth
Ren, Shengnan
;
Karimi, Sahar
;
Bravo Velázquez, Alberto
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534139
Saved in:
4
Unpacking the complex interactions among customers in online fan pages
Farmaki, Anna
;
Olya, Hossein
;
Taheri, Babak
- In:
Journal of business research : JBR
125
(
2021
),
pp. 164-176
Persistent link: https://www.econbiz.de/10012494061
Saved in:
5
Consumer brand engagement : refined measurement scales for product and service contexts
Ndhlovu, Thinkwell
;
Maree, Tania
- In:
Journal of business research : JBR
146
(
2022
),
pp. 228-240
Persistent link: https://www.econbiz.de/10013271392
Saved in:
6
Brand wagon effect : how brand equity eclipses the effect of eWoM on purchase intentions : mediating role of review helpfulness
Upadhyay, Yogesh K.
;
Tripathi, Aditya
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434867
Saved in:
7
When a luxury brand bursts : modelling the social media viral effects of negative stereotypes adoption leading to brand hate
Pantano, Eleonora
- In:
Journal of business research : JBR
123
(
2021
),
pp. 117-125
Persistent link: https://www.econbiz.de/10012430473
Saved in:
8
Differences between TripAdvisor and Booking.com in branding co-creation
Tiago, Maria Teresa Borges
;
Arruda, Carolina
;
Tiago, …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 380-388
Persistent link: https://www.econbiz.de/10012435336
Saved in:
9
A new form of brand experience in online social networks : an empirical analysis
Yu, Xiaolei
;
Yuan, Chunlin
;
Kim, Juran
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 426-435
Persistent link: https://www.econbiz.de/10012544845
Saved in:
10
Sneaking the dark side of brand engagement into Instagram : the dual theory of passion
Okazaki, Shintaro
;
Schuberth, Florian
;
Tagashira, Takumi
; …
- In:
Journal of business research : JBR
130
(
2021
),
pp. 493-505
Persistent link: https://www.econbiz.de/10012544865
Saved in:
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