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~isPartOf:"Journal of business research : JBR"
~subject:"Brand image"
~subject:"Innovation"
~subject:"Online-Marketing"
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Brand image
Innovation
Online-Marketing
Distribution channel
60
Vertriebsweg
60
Consumer behaviour
28
Konsumentenverhalten
28
Einzelhandel
21
Retail trade
21
Beziehungsmarketing
17
Relationship marketing
17
E-commerce
16
Electronic Commerce
16
Online retailing
16
Online-Handel
16
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11
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10
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Customer satisfaction
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Choi, Jeonghye
2
Achrol, Ravi S.
1
Alavi, Sascha
1
Banerjee, Somnath
1
Bargoni, Augusto
1
Bhardwaj, Pradeep
1
Cai, Zhao
1
Chen, Meng
1
Fu, Xiaorong
1
Habel, Johannes
1
Han, Jin K.
1
Han, Sangman
1
Im, Il
1
Jabeen, Fauzia
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Jung, Sung In
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1
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1
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1
Kliestik, Tomas
1
Kotler, Philip
1
Kwon, Wi-suk
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Lee, Jung Won
1
Lennon, Sharron J.
1
Li, Yang
1
Linsenmayer, Kim Tina
1
Liu, Hefu
1
Monfort, Abel
1
Méndez Suárez, Mariano
1
Pei, Zhi
1
Santoro, Gabriele
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Steinmann, Sascha
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Swoboda, Bernhard
1
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1
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1
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Journal of business research : JBR
Journal of retailing and consumer services
16
Journal of retailing
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of marketing channels : ... distribution systems, strategy, and management
5
Journal of marketing research : JMR
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
International journal of retail & distribution management
4
International journal of retail and distribution management
4
Marketing intelligence & planning
4
International journal of electronic marketing and retailing : IJEMR
3
International marketing review
3
SpringerLink / Bücher
3
Working paper
3
Asia Pacific journal of marketing and logistics
2
Baltic Journal of Economic Studies
2
Business horizons
2
Decision sciences : DS
2
Electronic commerce research
2
Essays on capabilities based marketing and competitive superiority : FIMAC II - research
2
European journal of operational research : EJOR
2
Faculty & research / Insead : working paper series
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of internet marketing and advertising : IJIMA
2
International journal of production economics
2
International journal of technology marketing : IJTMkt
2
Journal of institutional and theoretical economics : JITE
2
Journal of management information systems : JMIS
2
Journal of marketing
2
Journal of media business studies
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of the Academy of Marketing Science
2
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
2
Omega : the international journal of management science
2
Quantitative marketing and economics : QME
2
Some perspectives on the modern theory of the firm
2
The journal of business & industrial marketing
2
The new institutional economics
2
Transportation research / E : an international journal
2
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ECONIS (ZBW)
15
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1
Positive or negative spillover? : the influence of online channel satisfaction on offline channel adoption
Teng, Hongxin
;
Xia, Qinying
;
Shou, Jiayi
;
Zhao, Jing
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013468724
Saved in:
2
Online-offline channel integration and innovation ambidexterity : roles of top management team and environmental dynamism
Li, Yang
;
Chen, Meng
;
Cai, Zhao
;
Liu, Hefu
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014294826
Saved in:
3
Family firms' characteristics and consumer behaviour : an enquiry into millennials' purchase intention in the online channel
Bargoni, Augusto
;
Kliestik, Tomas
;
Jabeen, Fauzia
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534115
Saved in:
4
Mapping consumer's cross-device usage for online search : mobile- vs. PC-based search in the purchase decision process
Han, Sangman
;
Han, Jin K.
;
Im, Il
;
Jung, Sung In
;
Lee, …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 387-399
Persistent link: https://www.econbiz.de/10013168306
Saved in:
5
Distributed marketing networks : the fourth industrial revolution
Achrol, Ravi S.
;
Kotler, Philip
- In:
Journal of business research : JBR
150
(
2022
),
pp. 515-527
Persistent link: https://www.econbiz.de/10013365751
Saved in:
6
From personal to online selling : how relational selling shapes salespeople's promotion of e-commerce channels
Habel, Johannes
;
Alavi, Sascha
;
Linsenmayer, Kim Tina
- In:
Journal of business research : JBR
132
(
2021
),
pp. 373-382
Persistent link: https://www.econbiz.de/10012581618
Saved in:
7
Reciprocity within major retail purchase channels and their effects on overall, offline and online loyalty
Swoboda, Bernhard
;
Winters, Amelie
- In:
Journal of business research : JBR
125
(
2021
),
pp. 279-294
Persistent link: https://www.econbiz.de/10012494066
Saved in:
8
Online retailing across e-channels and e-channel touchpoints : Empirical studies of consumer behavior in the multichannel e-commerce environment
Wagner, Gerhard
;
Schramm-Klein, Hanna
;
Steinmann, Sascha
- In:
Journal of business research : JBR
107
(
2020
),
pp. 256-270
Persistent link: https://www.econbiz.de/10012156755
Saved in:
9
The amplifying effect of branded queries on advertising in multi-channel retailing
Méndez Suárez, Mariano
;
Monfort, Abel
- In:
Journal of business research : JBR
112
(
2020
),
pp. 254-260
Persistent link: https://www.econbiz.de/10012230588
Saved in:
10
Purchase now and consume later : do online and offline environments drive online social interactions and sales?
Kim, Jikyung
;
Kim, Sanghwa
;
Choi, Jeonghye
- In:
Journal of business research : JBR
120
(
2020
),
pp. 274-285
Persistent link: https://www.econbiz.de/10012417129
Saved in:
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