//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
~subject:"Celebrity endorsement"
~subject:"Sponsoring"
~subject:"Viral marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbekontaktanalyse"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Celebrity endorsement
Sponsoring
Viral marketing
Advertising effects
201
Werbewirkung
201
Consumer behaviour
134
Konsumentenverhalten
134
Advertising
112
Werbung
108
Brand management
49
Internet marketing
49
Markenführung
49
Online-Marketing
49
Brand image
44
Markenimage
44
Brand
28
Emotion
28
Markenartikel
28
Social Web
22
Social web
22
Experiment
14
Cognition
13
Kognition
13
Marketing management
12
Marketingmanagement
12
Celebrity-Werbung
11
Psychology of advertising
11
Werbepsychologie
11
Product Placement
10
Product placement
10
Personality psychology
9
Persönlichkeitspsychologie
9
Perception
8
Print advertising
8
Printwerbung
8
Sales promotion
8
Social Marketing
8
Social marketing
8
USA
8
United States
8
Verkaufsförderung
8
Wahrnehmung
8
more ...
less ...
Online availability
All
Undetermined
21
Type of publication
All
Article
23
Type of publication (narrower categories)
All
Article in journal
23
Aufsatz in Zeitschrift
23
Conference paper
1
Konferenzbeitrag
1
Language
All
English
23
Author
All
Albert, Noël
1
Ambroise, Laure
1
Arsena, Ashley
1
Baek, Tae Hyun
1
Bagozzi, Richard P.
1
Balaji, M. S.
1
Barros, Lucia Salmonson Guimarães
1
Bauer, Brittney C.
1
Carlson, Brad D.
1
Chatzopoulou, Elena
1
Chaudhuri, Himadri Roy
1
Costa Filho, Murilo Carrazedo
1
Deitz, George D.
1
Dennis, Charles
1
Dens, Nathalie
1
Donavan, D. Todd
1
Eisingerich, Andreas B
1
Espinosa, Jennifer A.
1
Foroudi, Pantea
1
Foti, Lianne
1
Grohs, Reinhard
1
Guitart, Ivan A.
1
Habitzreuter, Anna Mei
1
Halder, Deepa
1
Han, Jeongsoo
1
Hervet, Guillaume
1
Hu, Nan
1
Hussain, Shahzeb
1
Jha, Subhash
1
Jiang, Yangyang
1
Jun, Mina
1
Kim, Do Yuon
1
Kim, Hye-yŏng
1
Koenigstorfer, Joerg
1
Kwak, Dae Hee
1
Lala, Vishal
1
Langenderfer, Jeff
1
Lee, Joon Sung
1
Li, Ying Ying
1
Liu, Ling
1
more ...
less ...
Published in...
All
Journal of business research : JBR
International journal of advertising : the quarterly review of marketing communications
29
International journal of advertising : the review of marketing communications
28
Psychology & marketing
27
Journal of marketing communications
23
Journal of promotion management : innovations in planning and applied research
23
Journal of advertising research
21
International journal of sports marketing & sponsorship
18
European journal of marketing : EJM
16
Journal of promotion management : JPM
15
Journal of advertising : official publication of the American Academy of Advertising
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of retailing and consumer services
12
International journal of internet marketing and advertising : IJIMA
11
The journal of product & brand management
10
Journal of global marketing
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of sport management : the official journal of the North American Society of Sport Management
8
Marketing letters : a journal of research in marketing
8
The journal of brand management : an international journal
7
Asia Pacific journal of marketing and logistics
6
Journal of electronic commerce research : JECR
6
Journal of international consumer marketing
6
Journal of marketing management : MM
6
Marketing intelligence & planning
6
SpringerLink / Bücher
6
Global business review
5
International journal of sport management and marketing : IJSMM
5
Journal of current issues and research in advertising
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Journal of strategic marketing
5
Marketing : ZFP ; journal of research and management
5
Young consumers : insight and ideas for responsible marketers
5
Cogent business & management
4
European Sport management quarterly : ESMQ
4
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
4
Gabler Edition Wissenschaft
4
International review on public and non-profit marketing
4
more ...
less ...
Source
All
ECONIS (ZBW)
23
Showing
1
-
10
of
23
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Did you hear our brand is hated? : the unexpected upside of hate-acknowledging advertising for polarizing brands
Monahan, Lisa
;
Espinosa, Jennifer A.
;
Langenderfer, Jeff
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468644
Saved in:
2
Mega or macro social media influencers : who endorses brands better?
Tiago, Maria Teresa Borges
;
Santiago, Joanna Krywalski
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229157
Saved in:
3
When is celebrity endorsement effective? : exploring the role of celebrity endorsers in enhancing key brand associations
Jun, Mina
;
Han, Jeongsoo
;
Zhou, Zhimin
;
Eisingerich, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303797
Saved in:
4
Mind the fake reviews! : protecting consumers from deception through persuasion knowledge acquisition
Costa Filho, Murilo Carrazedo
;
Rafael, Diego Nogueira
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013534273
Saved in:
5
Pride and gratitude : egoistic versus altruistic appeals in social media advertising
Baek, Tae Hyun
;
Yoon, Sukki
- In:
Journal of business research : JBR
142
(
2022
),
pp. 499-511
Persistent link: https://www.econbiz.de/10013168410
Saved in:
6
Ethnic brand identity work : responding to authenticity tensions through celebrity endorsement in brand digital self-presentation
Chatzopoulou, Elena
;
Navazhylava, Kseniya
- In:
Journal of business research : JBR
142
(
2022
),
pp. 974-987
Persistent link: https://www.econbiz.de/10013169476
Saved in:
7
Competing cues in brand alliance advertisements
Voss, Kevin E.
;
Li, Ying Ying
;
Song, Young Ok Sunny
- In:
Journal of business research : JBR
149
(
2022
),
pp. 476-493
Persistent link: https://www.econbiz.de/10013325634
Saved in:
8
Increasing the effectiveness of display social media ads for startups : the role of different claims and executional characteristics
Hervet, Guillaume
;
Guitart, Ivan A.
- In:
Journal of business research : JBR
153
(
2022
),
pp. 467-478
Persistent link: https://www.econbiz.de/10013534091
Saved in:
9
Cultural cognition and endorser scandal : impact of consumer information processing mode on moral judgment in the endorsement context
Lee, Joon Sung
;
Kwak, Dae Hee
;
Bagozzi, Richard P.
- In:
Journal of business research : JBR
132
(
2021
),
pp. 906-917
Persistent link: https://www.econbiz.de/10012581673
Saved in:
10
Nanoinfluencer marketing : how message features affect credibility and behavioral intentions
Balaji, M. S.
;
Jiang, Yangyang
;
Jha, Subhash
- In:
Journal of business research : JBR
136
(
2021
),
pp. 293-304
Persistent link: https://www.econbiz.de/10012663205
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->