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~isPartOf:"Journal of business research : JBR"
~subject:"Consumer behaviour"
~subject:"Internal communication"
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Search: subject_exact:"Narrative method"
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Consumer behaviour
Internal communication
Narrative Methode
25
Narrative method
25
Konsumentenverhalten
12
Storytelling
7
Internet marketing
4
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4
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3
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1
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Journal of business research : JBR
The journal of brand management : an international journal
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
5
Psychology & marketing
5
International journal of hospitality management
4
Journal of consumer behaviour : an international research review
4
Qualitative market research : an international journal
4
The journal of product & brand management
4
Business horizons
3
Corporate communications : an international journal
3
Health marketing quarterly
3
Journal of marketing management : MM
3
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3
CSR und interne Kommunikation : Forschungsansätze und Praxisbeiträge
2
European journal of marketing
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Human relations
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Interne Organisationskommunikation : theoretische Fundierungen und praktische Anwendungsfelder
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Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business communication : JBC
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Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of management inquiry
2
Journal of marketing communications
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of strategic marketing
2
Journal of the Academy of Marketing Science
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Management communication quarterly : an international journal
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Marketing : ZFP ; journal of research and management
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The leadership quarterly : LQ ; an international journal of political, social and behavioral science
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Tourism management : research, policies, practice
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
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Administrative Sciences : open access journal
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Approaches to managing organizational diversity and innovation
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Argumenta oeconomica
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Contemporary thoughts on corporate branding and corporate identity management
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Counter-narratives and organization
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ECONIS (ZBW)
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1
Through narratives we learn : exploring knowledge-building as a marketing strategy for prosocial water reuse
Hu, Han-fen
;
Krishen, Anjala S.
;
Barnes, Jesse
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014280451
Saved in:
2
Telling an authentic story by aligning with your product type and price
Yin, Chin-Ching
;
Tang, Yun-Chia
;
Chiu, Hung-Chang
; …
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014288830
Saved in:
3
The effects of brand prominence and narrative features on crowdfunding success for entrepreneurial aftermarket enterprises
Moradi, Masoud
;
Badrinarayanan, Vishag
- In:
Journal of business research : JBR
124
(
2021
),
pp. 286-298
Persistent link: https://www.econbiz.de/10012493860
Saved in:
4
The effect of ending disclosure on the persuasiveness of narrative PSAs
Orazi, Davide C.
;
Lei, Jing
;
Bove, Liliana L.
- In:
Journal of business research : JBR
127
(
2021
),
pp. 241-251
Persistent link: https://www.econbiz.de/10012494371
Saved in:
5
So distant, yet useful : the impact of distal stories on customers' service expectations
Lee, Na Young
;
Noble, Stephanie M.
;
Zablah, Alex R.
- In:
Journal of business research : JBR
113
(
2020
),
pp. 230-242
Persistent link: https://www.econbiz.de/10012230473
Saved in:
6
Conceptualizing experiential luxury in palliative care : pathographies of liminal space, cathedral, and community
Sudbury-Riley, Lynn
;
Hunter-Jones, Philippa
;
Al-Abdin, Ahmed
- In:
Journal of business research : JBR
116
(
2020
),
pp. 446-457
Persistent link: https://www.econbiz.de/10012257642
Saved in:
7
How stories generate consumer engagement : an exploratory study
Dessart, Laurence
;
Pitardi, Valentina
- In:
Journal of business research : JBR
104
(
2019
),
pp. 183-195
Persistent link: https://www.econbiz.de/10012104955
Saved in:
8
Cross-cultural folk-tale-elicitation research on the perceived power, humanistic and religious symbolisms, and use of money
Merchant, Altaf
;
Rose, Gregory
;
Martin, Drew
;
Choi, Sunmee
- In:
Journal of business research : JBR
74
(
2017
),
pp. 113-119
Persistent link: https://www.econbiz.de/10011675412
Saved in:
9
How consumer reviews persuade through narratives
Hamby, Anne
;
Daniloski, Kim
;
Brinberg, David
- In:
Journal of business research : JBR
68
(
2015
)
6
,
pp. 1242-1251
Persistent link: https://www.econbiz.de/10010529915
Saved in:
10
Reflexive introspection on sharing gifts and shaping stories
Olsen, Barbara
- In:
Journal of business research : JBR
65
(
2012
)
4
,
pp. 467-474
Persistent link: https://www.econbiz.de/10009512752
Saved in:
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