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~isPartOf:"Journal of business research : JBR"
~subject:"Consumer behaviour"
~subject:"Moving Image"
~subject:"Spieltheorie"
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Consumer behaviour
Moving Image
Spieltheorie
Eye-tracking
13
Konsumentenverhalten
11
Perception
6
Wahrnehmung
6
Advertising effects
5
Werbewirkung
5
Advertising
4
Experiment
4
Internet marketing
4
Online-Marketing
4
Werbung
4
Attention
3
Visual attention
3
Online retailing
2
Online-Handel
2
Preference
2
Adaptive information processing
1
Advertisements
1
Advertising complexity
1
Advertising effectiveness
1
Advertising recall
1
Anti-smoking
1
Attention to the advertisement
1
Attitude
1
Beer category
1
Bio-Lebensmittel
1
Brand
1
Brand familiarity
1
Brand image
1
Brand management
1
Celebrity endorsement
1
Celebrity-Werbung
1
Choice
1
Choice set size
1
Connectedness to nature
1
Data Mining
1
Data mining
1
Data protection
1
Data security
1
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11
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Bigné Alcañiz, J. Enrique
2
Bogomolova, Svetlana
2
Oppewal, Harmen
2
Ruiz Mafe, Carla
2
Alniacik, Umit
1
Batagelj, Zenel
1
Bellman, Steven
1
Chatzipanagiotou, Kalliopi
1
Cohen, Justin
1
Deitz, George D.
1
Duchowski, Andrew T.
1
Felix, Reto
1
Giray, Caner
1
Girisken, Yener
1
Huber, Joel
1
Huhmann, Bruce A.
1
Husić-Mehmedović, Melika
1
Jha, Subhash
1
Kaakinen, Johanna K.
1
Kakaria, Shobhit
1
Kennedy, Rachel
1
Ketron, Seth C.
1
Khandeparkar, Kapil
1
Kolar, Tomaž
1
Krejtz, Krzysztof
1
Kuisma, Jarmo
1
Meißner, Martin
1
Motiani, Manoj
1
Myers, Susan D.
1
Nenycz-Thiel, Magda
1
Omegarić, Ismir
1
Saravade, Swapnil
1
Sharma, Amalesh
1
Sheng, Xiaojing
1
Siguaw, Judy A.
1
Simmonds, Lucy
1
Simola, Jaana
1
Simonetti, Aline
1
Tatara, Jennifer H.
1
Yao, Jun
1
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Journal of business research : JBR
Games and economic behavior
4
International journal of advertising : the review of marketing communications
4
Journal of economic behavior & organization : JEBO
4
Journal of retailing and consumer services
4
Electronic commerce research
3
Experimental economics : a journal of the Economic Science Association
3
Psychology & marketing
3
Applied economics letters
2
Asia Pacific journal of marketing and logistics
2
Duesseldorf Working Papers in Applied Management and Economics
2
Düsseldorf Working Papers in Applied Management and Economics
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
European journal of marketing
2
European journal of marketing : EJM
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of wine business research
2
Journal of behavioral decision making
2
Journal of promotion management : innovations in planning and applied research
2
Journal of retailing
2
Journal of the Economic Science Association : a companion journal to Experimental economics
2
Research paper series / Thurgau Institute of Economics and Department of Economics at the University of Konstanz
2
The journal of brand management : an international journal
2
Tourism management : research, policies, practice
2
Discussion paper / Tinbergen Institute
1
ECARES working paper
1
Electronic commerce research and applications
1
Eurasian business review
1
European research on management and business economics
1
Health economics
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information technology & tourism
1
Information technology and management
1
International journal of business excellence : IJBEX
1
International journal of contemporary hospitality management
1
International journal of entrepreneurial behavior & research
1
International journal of information technology and management : IJITM
1
International journal of management and economics
1
International journal of market research
1
International journal of retail & distribution management
1
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ECONIS (ZBW)
11
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1
How does mothers' mood matter on their choice of organic food? : controlled
eye-tracking
study
Giray, Caner
;
Yon, Belma
;
Alniacik, Umit
;
Girisken, Yener
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1175-1185
Persistent link: https://www.econbiz.de/10013185087
Saved in:
2
How online advertising competes with user-generated content in TripAdvisor : a neuroscientific approach
Bigné Alcañiz, J. Enrique
;
Simonetti, Aline
;
Ruiz …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 279-288
Persistent link: https://www.econbiz.de/10012430510
Saved in:
3
Thank you for not smoking : a multi-method investigation to understand the effect of anti-smoking warnings in television programs
Khandeparkar, Kapil
;
Motiani, Manoj
;
Sharma, Amalesh
- In:
Journal of business research : JBR
128
(
2021
),
pp. 462-472
Persistent link: https://www.econbiz.de/10012494472
Saved in:
4
An
eye-tracking
study of attention to brand-identifying content and recall of taboo advertising
Myers, Susan D.
;
Deitz, George D.
;
Huhmann, Bruce A.
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 176-186
Persistent link: https://www.econbiz.de/10012237793
Saved in:
5
Surprising adaptivity to set size changes in multi-attribute repeated choice tasks
Meißner, Martin
;
Oppewal, Harmen
;
Huber, Joel
- In:
Journal of business research : JBR
111
(
2020
),
pp. 163-175
Persistent link: https://www.econbiz.de/10012237796
Saved in:
6
Sight unseen : the role of online security indicators in visual attention to online privacy information
Sheng, Xiaojing
;
Felix, Reto
;
Saravade, Swapnil
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 218-240
Persistent link: https://www.econbiz.de/10012237805
Saved in:
7
Moderating effects of prior brand usage on visual attention to video advertising and recall : an
eye-tracking
investigation
Simmonds, Lucy
;
Bellman, Steven
;
Kennedy, Rachel
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 241-248
Persistent link: https://www.econbiz.de/10012237806
Saved in:
8
Attention, memory and preference for direct and indirect print advertisements
Simola, Jaana
;
Kuisma, Jarmo
;
Kaakinen, Johanna K.
- In:
Journal of business research : JBR
111
(
2020
),
pp. 249-261
Persistent link: https://www.econbiz.de/10012237808
Saved in:
9
How the layout of a unit price label affects eye-movements and product choice : an
eye-tracking
investigation
Bogomolova, Svetlana
;
Oppewal, Harmen
;
Cohen, Justin
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 102-116
Persistent link: https://www.econbiz.de/10012239993
Saved in:
10
Pictorial content, sequence of conflicting online reviews and consumer decision-making : the stimulus-organism-response model revisited
Bigné Alcañiz, J. Enrique
;
Chatzipanagiotou, Kalliopi
; …
- In:
Journal of business research : JBR
115
(
2020
),
pp. 403-416
Persistent link: https://www.econbiz.de/10012272095
Saved in:
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