//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
~subject:"Customer integration"
~subject:"Social media"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Virtuelle Community"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Customer integration
Social media
Social Web
452
Social web
452
Consumer behaviour
215
Konsumentenverhalten
215
Internet marketing
187
Online-Marketing
187
Brand management
102
Markenführung
102
Beziehungsmarketing
92
Relationship marketing
92
Viral marketing
92
Virales Marketing
92
Brand image
61
Markenimage
61
Social network
55
Soziales Netzwerk
55
Kundenintegration
47
Online retailing
44
Online-Handel
44
Brand
33
E-commerce
29
Electronic Commerce
29
Markenartikel
28
Social relations
25
Soziale Beziehungen
25
Digital platform
24
Digitale Plattform
24
Digitalisierung
24
Digitization
24
Advertising effects
23
Werbewirkung
23
Betriebliche Wertschöpfung
22
Value creation
22
Confidence
21
Luxury goods
21
Luxusgüter
21
Vertrauen
21
Marketing management
20
more ...
less ...
Online availability
All
Undetermined
142
Free
2
Type of publication
All
Article
152
Type of publication (narrower categories)
All
Article in journal
152
Aufsatz in Zeitschrift
152
Case study
2
Fallstudie
2
Language
All
English
152
Author
All
Filieri, Raffaele
4
Harrigan, Paul
4
Kim, Juran
3
Mariani, Marcello M.
3
Rita, Paulo
3
Veloutsou, Cleopatra
3
Audrezet, Alice
2
Belei, Nina
2
Black, Iain
2
Dessart, Laurence
2
Elayan, Suzanne
2
Fink, Matthias
2
Floh, Arne
2
Gartner, Johannes
2
Hajli, Nick
2
Hammedi, Wafa
2
Horváth, Csilla
2
Kozinets, Robert V.
2
Krishen, Anjala S.
2
Mahr, Dominik
2
Milne, George R.
2
Moro, Sérgio
2
Moulard, Julie Guidry
2
Muninger, Marie-Isabelle
2
Okazaki, Shintaro
2
Plangger, Kirk
2
Qian, Tyreal Yizhou
2
Richard, Marie-Odile
2
Roy, Sanjit
2
Swani, Kunal
2
Sykora, Martin
2
Tiago, Flávio Borges
2
Tiago, Maria Teresa Borges
2
Wang, Shuman
2
Wu, Banggang
2
Yuan, Chun Lin
2
Abouk, Rahi
1
Ackfeldt, Anna-Lena
1
Agarwal, Shaurya
1
Agnihotri, Raj
1
more ...
less ...
Published in...
All
Journal of business research : JBR
Technological forecasting & social change : an international journal
79
Journal of retailing and consumer services
70
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
48
Tourism management : research, policies, practice
47
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
Industrial marketing management : the international journal for industrial and high-tech firms
42
Business horizons
39
The journal of product & brand management
35
Corporate communications : an international journal
28
The journal of brand management : an international journal
25
International journal of hospitality management
24
European journal of marketing
23
International journal of contemporary hospitality management
22
The journal of services marketing
21
Marketing intelligence & planning
20
The journal of business & industrial marketing
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of business ethics : JOBE
16
Journal of communication management : an international journal
16
Electronic commerce research
15
European management journal
15
Journal of electronic commerce research : JECR
15
Tourism management perspectives : TMP
15
Asia Pacific journal of marketing and logistics
13
European journal of marketing : EJM
12
Finance research letters
12
International journal of sports marketing & sponsorship
12
Qualitative market research : an international journal
12
Sport management review
12
Tourism analysis : an interdisciplinary tourism & hospitality journal
12
Journal of hospitality and tourism insights
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
Journal of strategic marketing
11
Journal of the Academy of Marketing Science
11
Telecommunications policy : the international journal of digital economy, data sciences and new media
11
The marketing review
11
Accounting, auditing & accountability journal
10
Journal of fashion marketing and management
10
Journal of travel and tourism marketing
10
more ...
less ...
Source
All
ECONIS (ZBW)
152
Showing
1
-
10
of
152
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone
;
Ballerini, Jacopo
;
Santoro, Gabriele
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014547405
Saved in:
2
Using affective content to promote high-involvement services on social media
Tran, Hai-Anh
;
Farrell, Andrew
;
Evanschitzky, Heiner
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014555850
Saved in:
3
Social mood and M&A performance : an empirical investigation enhanced by multimodal analytics
Wang, Qiping
;
Lau, Raymond Yiu Keung
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549669
Saved in:
4
How consumers evaluate movies on online platforms? : investigating the role of consumer engagement and external engagement
Gupta, Samrat
;
Deodhar, Swanand J.
;
Tiwari, Amit Anand
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549697
Saved in:
5
Fueling user engagement in virtual CSR co-creation with mental simulation : a cognitive appraisal perspective
Zhou, Fei
;
Zhang, Na
;
Mou, Jian
;
Zhang, Qin
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014547276
Saved in:
6
Can tweets be word of mouth that changes risky behaviors?
Abouk, Rahi
;
Jalali, Nima
;
Papatla, Purushottam
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014548074
Saved in:
7
The authentic virtual influencer : authenticity manifestations in the metaverse
Koles, Bernadett
;
Audrezet, Alice
;
Moulard, Julie Guidry
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014534995
Saved in:
8
The effect of subscriptions on customer engagement
Wu, Banggang
;
Guo, Gengxuan
;
Luo, Peng
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014552022
Saved in:
9
Doing good by sharing messages : an investigation of "You Share, We Donate" campaigns and how they can attain viral success
Wen, Xiaohan
;
Kim, Shinhye
;
Bowen, Melanie
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013534234
Saved in:
10
Consuming for content? : understanding social media-centric consumption
Shah, Denish
;
Webster, Emily
;
Kour, Gurpreet
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013492763
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->