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~isPartOf:"Journal of business research : JBR"
~subject:"Customer segmentation"
~subject:"Market research"
~subject:"USA"
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Search: subject_exact:"Segmentierung von Märkten"
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Customer segmentation
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Market segmentation
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4
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Journal of business research : JBR
Gabler Edition Wissenschaft
4
International journal of contemporary hospitality management
4
International journal of wine business research : IJWBR
4
Working paper / National Bureau of Economic Research, Inc.
4
European journal of operational research : EJOR
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
International journal of wine business research
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Journal of financial and quantitative analysis : JFQA
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Journal of money, credit and banking : JMCB
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Journal of retailing and consumer services
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Journal of the Operational Research Society : OR
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Journal of vacation marketing : an international journal
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NBER working paper series
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The journal of consumer marketing
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Academy of Management journal : AMJ
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European journal of marketing : EJM
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Handbook of research on ethnic and intra-cultural marketing
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Harvard business review : HBR
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International journal of hospitality management
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Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality marketing & management
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of international financial markets, institutions & money
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Journal of marketing research : JMR
2
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
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Journal of nonprofit & public sector marketing
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Journal of political economy
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Journal of travel and tourism marketing
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Marketing : ZFP ; journal of research and management
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ECONIS (ZBW)
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1
Technology within cultures : segmenting the wired consumers in Canada, France, and the USA
Petrescu, Maria
;
Namin, Aidin
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014304139
Saved in:
2
Increasing sample size compensates for data problems in segmentation studies
Dolnicar, Sara
;
Grün, Bettina
;
Leisch, Friedrich
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 992-999
Persistent link: https://www.econbiz.de/10011436388
Saved in:
3
Data accuracy's impact on segmentation performance : benchmarking RFM analysis, logistic regression, and decision trees
Coussement, Kristof
;
Van den Bossche, Filip
;
De Bock, …
- In:
Journal of business research : JBR
67
(
2014
)
1
,
pp. 2751-2758
Persistent link: https://www.econbiz.de/10010235325
Saved in:
4
Customer segmentation using unobserved heterogeneity in the perceived-value-loyalty-intentions link
Floh, Arne
;
Zauner, Alexander
;
Koller, Monika
;
Rusch, Thomas
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 974-982
Persistent link: https://www.econbiz.de/10010364065
Saved in:
5
Integrating marketing databases through regressed microsegmentation
Cannon, Hugh M.
;
Williams, David L.
;
Yoon, Sung-joon
- In:
Journal of business research : JBR
63
(
2010
)
4
,
pp. 424-430
Persistent link: https://www.econbiz.de/10003962307
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