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~isPartOf:"Journal of business research : JBR"
~subject:"Electronic Commerce"
~subject:"Internet marketing"
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Search: subject_exact:"Business-to-business relationship"
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Electronic Commerce
Internet marketing
B-to-B-Marketing
96
Business-to-business marketing
96
Lieferantenmanagement
72
Supplier relationship management
72
Relationship marketing
34
Beziehungsmarketing
33
Salespeople
16
Verkaufspersonal
16
E-commerce
15
Selling
15
Verkauf
15
Consumer behaviour
12
Konsumentenverhalten
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Social Web
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Social web
11
Brand management
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Digital platform
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Digitale Plattform
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Markenführung
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B2B
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B2B marketing
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Brand image
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Markenimage
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Betriebliche Wertschöpfung
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Business-to-business
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Digitalisierung
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Digitization
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Innovation
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Online-Marketing
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Value creation
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Business network
6
Customer satisfaction
6
Customer value
6
Kundenwert
6
Kundenzufriedenheit
6
Marketing management
6
Marketingmanagement
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21
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21
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Ghosh Dastidar, Ayan
2
Mora Cortez, Roberto
2
Rana, Nripendra P.
2
Azer, Jaylan
1
Bala, Pradip Kumar
1
Behera, Rajat Kumar
1
Belhadi, Amine
1
Benkhati, Imane
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Chatterjee, Sharmila C.
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Chatzipanagiotou, Kalliopi
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Chaudhuri, Ranjan
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Chung, Henry F. L.
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Deng, Ziliang
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Dubey, Vivek
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Fan, Mengli
1
Fang, Jiaming
1
Gavurova, Beata
1
Guo, Shoujia
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Gupta, Aditya
1
Gupta, Shivam
1
Gustafson, Brandon M.
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Han, Lintong
1
Hao, Andy
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He, Jiaxun
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Huang, Yi
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Johnson, Jean L.
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Johnston, Wesley J.
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Kamble, Sachin S.
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Kindström, Daniel
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Kizgin, Hatice
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Latinovic, Zoran
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Liao, Miyan
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Liu, Yulong
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Lundin, Lisa
1
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Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
93
The journal of business & industrial marketing
37
Journal of business-to-business marketing
8
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
International journal of e-business research : an official publication of the Information Resources Management Association
5
SpringerLink / Bücher
5
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
4
Electronic markets : the international journal on networked business
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Marketing intelligence & planning
4
International journal of networking and virtual organisations : IJNVO
3
Journal of customer behaviour
3
Journal of global information management : an official publication of the Information Resources Management Association
3
Journal of the Academy of Marketing Science
3
Management information systems : mis quarterly
3
Forum Marketing
2
International journal of electronic business
2
International journal of operations and quantitative management : IJOQM
2
Journal of internet commerce
2
Journal of personal selling & sales management
2
Marketing science
2
The journal of services marketing
2
Advances in electronic marketing
1
Asian business & management
1
Birkbeck working papers in economics and finance : BWPEF
1
Brand the Future : systematische Markenentwicklung im B2B
1
Business Guides on the Go
1
Business horizons
1
Business systems research : a system view accross technology & economics : the journal of Society for Advancing Innovation and Research in Economy
1
Business-to-business marketing management : strategies, cases and solutions
1
Businesses
1
Case studies in Asian management
1
China-focused cases : selected winners of the CEIBS global case contest
1
Cogent business & management
1
Contemporary issues in marketing : principles and practice
1
Copernican Journal of Finance & Accounting : CJF&A
1
Customer engagement marketing
1
Darden Case
1
De Gruyter Studium
1
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ECONIS (ZBW)
21
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1
Joint forward contract negotiation : the role of B2B procurement platforms
Fan, Mengli
;
Xing, Wei
;
Huang, Yi
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014383051
Saved in:
2
Boosting eCommerce sales with livestreaming in B2B marketplace : a perspective on live streamers' competencies
Liao, Miyan
;
Fang, Jiaming
;
Han, Lintong
;
Wen, Ling
; …
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383057
Saved in:
3
Managing two-sided B2B electronic markets : governance mechanisms, performance implications, and boundary conditions
Sen, Argha
;
Kumar, Alok
;
Dubey, Vivek
;
Gupta, Aditya
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014468547
Saved in:
4
Digitalizing customer journeys in B2B markets
Lundin, Lisa
;
Kindström, Daniel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229582
Saved in:
5
Unlocking digital servitization : a conceptualization of value co-creation capabilities
Struwe, Sascha
;
Slepniov, Dmitrij
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014299292
Saved in:
6
Innovation activity and the outcomes of B2C, B2B, and B2G E-Commerce in EU countries
Škare, Marinko
;
Gavurova, Beata
;
Rigelsky, Martin
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014303686
Saved in:
7
E-WOM in the B2B context : conceptual domain, forms, and implications for research
Chatzipanagiotou, Kalliopi
;
Azer, Jaylan
;
Ranaweera, Chatura
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014303763
Saved in:
8
Does strategic management of digital technologies influence electronic word-of-mouth (eWOM) and customer loyalty? : empirical insights from B2B platform economy
Belhadi, Amine
;
Kamble, Sachin S.
;
Benkhati, Imane
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534277
Saved in:
9
Managing the content of LinkedIn posts : influence on B2B customer engagement and sales?
Mora Cortez, Roberto
;
Johnston, Wesley J.
;
Ghosh …
- In:
Journal of business research : JBR
155
(
2023
)
1
,
pp. 1-
Persistent link: https://www.econbiz.de/10013490626
Saved in:
10
Cognitive computing based ethical principles for improving organisational reputation : a B2B digital marketing perspective
Behera, Rajat Kumar
;
Bala, Pradip Kumar
;
Rana, Nripendra P.
- In:
Journal of business research : JBR
141
(
2022
),
pp. 685-701
Persistent link: https://www.econbiz.de/10013168011
Saved in:
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