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~isPartOf:"Journal of business research : JBR"
~subject:"Facebook"
~subject:"Relationship marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Internet-Netzwerk"
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Facebook
Relationship marketing
Social Web
436
Social web
436
Consumer behaviour
200
Konsumentenverhalten
200
Internet marketing
186
Online-Marketing
186
Social media
117
Brand management
103
Markenführung
103
Beziehungsmarketing
91
Viral marketing
83
Virales Marketing
83
Brand image
62
Markenimage
62
Social network
54
Soziales Netzwerk
54
Customer integration
46
Kundenintegration
46
Online retailing
43
Online-Handel
43
Brand
34
Markenartikel
29
E-commerce
27
Electronic Commerce
27
Digital platform
23
Digitale Plattform
23
Digitalisierung
23
Digitization
23
Social relations
23
Soziale Beziehungen
23
Advertising effects
22
Betriebliche Wertschöpfung
22
Value creation
22
Werbewirkung
22
Confidence
21
Luxury goods
21
Luxusgüter
21
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Marketingmanagement
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Aufsatz in Zeitschrift
Article in journal
104
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English
104
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Harrigan, Paul
4
Veloutsou, Cleopatra
4
Black, Iain
3
Filieri, Raffaele
3
Agnihotri, Raj
2
Azer, Jaylan
2
Bazi, Saleh
2
Elayan, Suzanne
2
Flavián Blanco, Carlos
2
Ghosh Dastidar, Ayan
2
Gorton, Matthew
2
Hajli, Nick
2
Kim, Juran
2
Ko, Eunju
2
Milne, George R.
2
Mora Cortez, Roberto
2
Okazaki, Shintaro
2
Plangger, Kirk
2
Richard, Marie-Odile
2
Roy, Sanjit
2
Swani, Kunal
2
Sykora, Martin
2
Tiago, Flávio Borges
2
Tiago, Maria Teresa Borges
2
Trainor, Kevin J.
2
Wang, Kai-Yu
2
Wang, Shuman
2
Yuan, Chun Lin
2
Abosag, Ibrahim
1
Aiello, Gaetano
1
Aloini, Davide
1
Anaza, Nwamaka A.
1
Anderski, Matthias
1
Andrade, Victoria
1
Andreini, Daniela
1
André, Ana Raquel
1
Andzulis, James
1
Apiradee Wongkitrungrueng
1
Archer-Brown, Chris
1
Arruda, Carolina
1
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Journal of business research : JBR
Journal of retailing and consumer services
68
International journal of internet marketing and advertising : IJIMA
49
Industrial marketing management : the international journal for industrial and high-tech firms
37
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
The journal of product & brand management
35
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
27
Business horizons
23
Journal of promotion management : innovations in planning and applied research
23
Journal of strategic marketing
22
The journal of brand management : an international journal
22
Marketing intelligence & planning
21
International journal of business information systems : IJBIS
20
Journal of internet commerce
20
Technological forecasting & social change : an international journal
20
Journal of marketing communications
19
International journal of electronic marketing and retailing : IJEMR
18
The journal of services marketing
16
Cogent business & management
15
International journal of hospitality management
15
Journal of hospitality marketing & management
15
Journal of marketing
15
Journal of service management
15
Journal of the Academy of Marketing Science
15
International journal of e-business research : an official publication of the Information Resources Management Association
14
International journal of electronic customer relationship management : IJECRM
14
Asia Pacific journal of marketing and logistics
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Tourism management : research, policies, practice
13
International journal of technology marketing : IJTMkt
12
Journal of electronic commerce research : JECR
12
Journal of marketing management : MM
12
Electronic commerce research
11
International journal of electronic commerce : IJEC
11
Journal of customer behaviour
11
Journal of fashion marketing and management
11
Psychology & marketing
11
The service industries journal
11
European journal of marketing
10
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ECONIS (ZBW)
104
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1
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104
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1
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
2
Empowerment of human brands : brand meaning co-creation on digital engagement platforms
Anderski, Matthias
;
Griebel, Lars
;
Stegmann, Pascal
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014380319
Saved in:
3
Influence of social augmented reality app usage on customer relationships and continuance intention : the role of shared social experience
Wang, Kai-Yu
;
Ashraf, Abdul R.
;
Thongpapanl, Narongsak
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014380321
Saved in:
4
Customer engagement and sharing behaviors : toward a contingent curvilinear perspective
Taylor, Alex
;
Carlson, Jamie
;
Liao, Yi-Chuan
;
Rahman, …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468633
Saved in:
5
Virtual interactions and sports viewing on social live streaming platforms : the role of co-creation experiences, platform involvement, and follow status
Qian, Tyreal Yizhou
;
Seifried, Chad
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014302574
Saved in:
6
Prosumers' intention to co-create business value and the moderating role of digital media usage
Chatterjee, Sheshadri
;
Mariani, Marcello M.
;
Wamba, …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303697
Saved in:
7
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
8
Social media content aesthetic quality and customer engagement : the mediating role of entertainment and impacts on brand love and loyalty
Bazi, Saleh
;
Filieri, Raffaele
;
Gorton, Matthew
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014294828
Saved in:
9
Constructing consumer-masstige brand relationships in a volatile social reality
Moorlock, Emily
;
Dachs, Ofer Dekel
;
Stokes, Peter
; …
- In:
Journal of business research : JBR
155
(
2023
)
1
,
pp. 1-
Persistent link: https://www.econbiz.de/10013490615
Saved in:
10
Managing the content of LinkedIn posts : influence on B2B customer engagement and sales?
Mora Cortez, Roberto
;
Johnston, Wesley J.
;
Ghosh …
- In:
Journal of business research : JBR
155
(
2023
)
1
,
pp. 1-
Persistent link: https://www.econbiz.de/10013490626
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