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~isPartOf:"Journal of business research : JBR"
~subject:"Handelsmarke"
~subject:"Online-Marketing"
~subject:"Relationship marketing"
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Handelsmarke
Online-Marketing
Relationship marketing
Distribution channel
60
Vertriebsweg
60
Consumer behaviour
28
Konsumentenverhalten
28
Einzelhandel
21
Retail trade
21
Beziehungsmarketing
17
E-commerce
16
Electronic Commerce
16
Online retailing
16
Online-Handel
16
Internet marketing
11
Lieferantenmanagement
10
Supplier relationship management
10
Marketing management
9
Marketingmanagement
9
Preismanagement
6
Pricing strategy
6
Customer satisfaction
5
Game theory
5
Kundenzufriedenheit
5
Spieltheorie
5
Advertising
4
Competitive advantage
4
Marketing channel
4
Werbung
4
Wettbewerbsvorteil
4
Brand image
3
Brand management
3
China
3
Competition
3
Confidence
3
Einzelhandelspreis
3
Innovation
3
Internet
3
Lieferkette
3
Markenführung
3
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27
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27
Aufsatz in Zeitschrift
27
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English
27
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Choi, Jeonghye
2
Yan, Ruiliang
2
Acquila-Natale, Emiliano
1
Alavi, Sascha
1
Amrouche, Nawel
1
Banerjee, Somnath
1
Bargoni, Augusto
1
Bhardwaj, Pradeep
1
Chiou, Jyh-shen
1
Chiu, Singa Wang
1
Chowdhury, Ilma Nur
1
Chuang, Min-chieh
1
Dong, Maggie Chuoyan
1
Eggers, Fabian
1
Fan, Hua
1
Fink, Matthias
1
Fleischer, Hannes
1
Floh, Arne
1
Fu, Xiaorong
1
Gao, Wei
1
Gartner, Johannes
1
Geuens, Maggie
1
Gonc̦alves, Helena Martins
1
Habel, Johannes
1
Han, Jin K.
1
Han, Sangman
1
Heeremans, Eva
1
Hogreve, Jens
1
Huang, Ying
1
Iglesias-Pradas, Santiago
1
Im, Il
1
Jabeen, Fauzia
1
Jung, Sung In
1
Kale, Sudhir H.
1
Kim, Jikyung
1
Kim, Jikyung Jeanne
1
Kim, Junhee
1
Kim, Mingyung
1
Kim, Sanghwa
1
Kliestik, Tomas
1
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Journal of business research : JBR
Journal of retailing and consumer services
33
Journal of retailing
20
Industrial marketing management : the international journal for industrial and high-tech firms
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of marketing channels : ... distribution systems, strategy, and management
11
International journal of retail & distribution management
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
European journal of operational research : EJOR
7
Journal of marketing research : JMR
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
The international review of retail, distribution and consumer research
7
International journal of electronic marketing and retailing : IJEMR
6
Journal of marketing
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
6
SpringerLink / Bücher
6
The journal of business & industrial marketing
6
Asia Pacific journal of marketing and logistics
5
International journal of production economics
5
International journal of production research
5
International journal of retail and distribution management
5
Marketing intelligence & planning
5
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
5
Handbuch Multi-Channel-Marketing
4
Journal of service research : JSR
4
Journal of the Academy of Marketing Science
4
Transportation research / E : an international journal
4
Cogent business & management
3
Electronic commerce research
3
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
3
International journal of electronic commerce : IJEC
3
International journal of services technology and management
3
Inventi impact: retailing & consumer services
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
Journal of marketing channels : distribution systems, strategy, and management
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of strategic marketing
3
Marketing letters : a journal of research in marketing
3
Omega : the international journal of management science
3
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ECONIS (ZBW)
27
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1
How online grocery shopping drives private label food purchases
Verstraeten, Julie
;
Heeremans, Eva
;
Geuens, Maggie
; …
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014383069
Saved in:
2
Positive or negative spillover? : the influence of online channel satisfaction on offline channel adoption
Teng, Hongxin
;
Xia, Qinying
;
Shou, Jiayi
;
Zhao, Jing
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013468724
Saved in:
3
Family firms' characteristics and consumer behaviour : an enquiry into millennials' purchase intention in the online channel
Bargoni, Augusto
;
Kliestik, Tomas
;
Jabeen, Fauzia
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534115
Saved in:
4
Mapping consumer's cross-device usage for online search : mobile- vs. PC-based search in the purchase decision process
Han, Sangman
;
Han, Jin K.
;
Im, Il
;
Jung, Sung In
;
Lee, …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 387-399
Persistent link: https://www.econbiz.de/10013168306
Saved in:
5
From personal to online selling : how relational selling shapes salespeople's promotion of e-commerce channels
Habel, Johannes
;
Alavi, Sascha
;
Linsenmayer, Kim Tina
- In:
Journal of business research : JBR
132
(
2021
),
pp. 373-382
Persistent link: https://www.econbiz.de/10012581618
Saved in:
6
The dark side of channel rewards for observer distributors : a social comparison perspective
Zeng, Fue
;
Huang, Ying
;
Xiao, Zhenxin
;
Wang, Cheng Lu
; …
- In:
Journal of business research : JBR
132
(
2021
),
pp. 441-452
Persistent link: https://www.econbiz.de/10012581684
Saved in:
7
Multichannel presence, boon or curse? : a comparison in price, loyalty, regret, and disappointment
Mookherjee, Satadruta
;
Lee, Jennifer J.
;
Sung, Billy
- In:
Journal of business research : JBR
132
(
2021
),
pp. 429-440
Persistent link: https://www.econbiz.de/10012581699
Saved in:
8
Service quality in social media communication of NPOs : the moderating effect of channel choice
Gartner, Johannes
;
Fink, Matthias
;
Floh, Arne
;
Eggers, …
- In:
Journal of business research : JBR
137
(
2021
),
pp. 579-587
Persistent link: https://www.econbiz.de/10012665737
Saved in:
9
Reciprocity within major retail purchase channels and their effects on overall, offline and online loyalty
Swoboda, Bernhard
;
Winters, Amelie
- In:
Journal of business research : JBR
125
(
2021
),
pp. 279-294
Persistent link: https://www.econbiz.de/10012494066
Saved in:
10
The role of marketing channels in consumers' promotional point redemption decisions
Li, Chen
;
Swaminathan, Srinivasan
;
Kim, Junhee
- In:
Journal of business research : JBR
125
(
2021
),
pp. 314-323
Persistent link: https://www.econbiz.de/10012494074
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