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~isPartOf:"Journal of business research : JBR"
~subject:"Internet marketing"
~subject:"Social web"
~subject:"Virales Marketing"
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Journal of business research : JBR
Technological forecasting & social change : an international journal
8
International journal of hospitality management
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
Journal of retailing and consumer services
6
Tourism management : research, policies, practice
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Decision : official journal of Indian Institute of Management Calcutta
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European journal of management and business economics : EJM&BE
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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essentials
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Asia Pacific journal of marketing and logistics
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1
Influencer marketing and the growth of affiliates : the effects of language features on engagement behavior
Syrdal, Holly A.
;
Myers, Susan
;
Sen, Sandipan
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303734
Saved in:
2
Machine learning for marketing on the KNIME Hub : the development of a live repository for marketing applications
Ordenes, Francisco Villarroel
;
Silipo, Rosaria
- In:
Journal of business research : JBR
137
(
2021
),
pp. 393-410
Persistent link: https://www.econbiz.de/10012665790
Saved in:
3
Uncovering the effects of textual features on trustworthiness of online consumer reviews : a computational-experimental approach
Huang, Guanxiong
;
Liang, Hai
- In:
Journal of business research : JBR
126
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012494218
Saved in:
4
Understanding the use of virtual reality in marketing : a text mining-based review
Loureiro, Sandra Maria Correia
;
Guerreiro, João
;
Eloy, Sara
- In:
Journal of business research : JBR
100
(
2019
),
pp. 514-530
Persistent link: https://www.econbiz.de/10012024015
Saved in:
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