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~isPartOf:"Journal of business research : JBR"
~subject:"Internet marketing"
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Internet marketing
Consumer behaviour
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700
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Filieri, Raffaele
8
Ko, Eunju
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Bigné Alcañiz, J. Enrique
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Dwivedi, Yogesh Kumar
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Kim, Juran
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Ruiz Mafe, Carla
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Journal of business research : JBR
Journal of advertising research
114
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
114
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
107
Information systems research : ISR
86
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of promotion management : innovations in planning and applied research
78
Tourism management : research, policies, practice
77
Electronic commerce research
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
Journal of electronic commerce research : JECR
49
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing research : JMR
44
Journal of marketing research
33
Marketing letters : a journal of research in marketing
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Electronic commerce research and applications
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Discussion papers / CEPR
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
25
European journal of operational research : EJOR
24
European research studies
24
Journal of current issues and research in advertising
24
Operations research
24
Handbook of research on effective advertising strategies in the social media age
21
International journal of market research : JMRS ; the journal of the Market Research Society
19
Handbook of research on integrating social media into strategic marketing
17
International journal of market research
17
Internet advertising : theory and research
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Research
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Qualitative market research : an international journal
15
Journal of current issues and research in advertising : JCIRA
14
Journal of consumer behaviour : an international research review
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The international review of retail, distribution and consumer research
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Marketing : ZFP ; journal of research and management
12
Production and operations management : the flagship research journal of the Production and Operations Management Society
12
Economic research
11
International journal of business innovation and research : IJBIR
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Journal of business & economics research
11
The journal of applied business research
11
Working paper / National Bureau of Economic Research, Inc.
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ECONIS (ZBW)
320
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320
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1
What drives blockchain technology adoption in the online advertising ecosystem? : an interview study into stakeholders' perspectives
Antsipava, Dasha
;
Strycharz, Joanna
;
Reijmersdal, Eva A. van
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014541888
Saved in:
2
Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone
;
Ballerini, Jacopo
;
Santoro, Gabriele
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014547405
Saved in:
3
Ethical side-effect of dataveillance in advertising : impact of data collection, trust, privacy concerns and regulatory differences on chilling effects
Strycharz, Joanna
;
Segijn, Claire M.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014547918
Saved in:
4
Leveraging online selling through social media influencers
Shuqair, Saleh
;
Filieri, Raffaele
;
Viglia, Giampaolo
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014536195
Saved in:
5
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
6
How consumers evaluate movies on online platforms? : investigating the role of consumer engagement and external engagement
Gupta, Samrat
;
Deodhar, Swanand J.
;
Tiwari, Amit Anand
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549697
Saved in:
7
We are just 10 feet away! : how does location-based advertising affect consumer-brand engagement?
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014545208
Saved in:
8
The preference for users to experts in the domain of online product ratings
Essig, Richard A.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014547887
Saved in:
9
Online product returns : the role of perceived environmental efficacy and post-purchase entrepreneurial cognitive dissonance
Fernandez-Lores, S.
;
Crespo-Tejero, N.
; …
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014549442
Saved in:
10
How does competition policy affect enterprise digitization? : dual perspectives of digital commitment and digital innovation
Xie, Yu
;
Wu, Desheng
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-19
Persistent link: https://www.econbiz.de/10014552015
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