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~isPartOf:"Journal of business research : JBR"
~subject:"Kognition"
~subject:"Moving Image"
~subject:"Wahrnehmung"
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Kognition
Moving Image
Wahrnehmung
Eye-tracking
13
Consumer behaviour
11
Konsumentenverhalten
11
Perception
6
Advertising effects
5
Werbewirkung
5
Advertising
4
Experiment
4
Internet marketing
4
Online-Marketing
4
Werbung
4
Attention
3
Visual attention
3
Online retailing
2
Online-Handel
2
Preference
2
Adaptive information processing
1
Advertisements
1
Advertising complexity
1
Advertising effectiveness
1
Advertising recall
1
Anti-smoking
1
Attention to the advertisement
1
Attitude
1
Beer category
1
Bio-Lebensmittel
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Brand
1
Brand familiarity
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Brand image
1
Brand management
1
Celebrity endorsement
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Celebrity-Werbung
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Choice
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Connectedness to nature
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Batagelj, Zenel
1
Bellman, Steven
1
Bigné Alcañiz, J. Enrique
1
Bogomolova, Svetlana
1
Deitz, George D.
1
Duchowski, Andrew T.
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Felix, Reto
1
Huhmann, Bruce A.
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Husić-Mehmedović, Melika
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1
Nenycz-Thiel, Magda
1
Omegarić, Ismir
1
Ruiz Mafe, Carla
1
Saravade, Swapnil
1
Sheng, Xiaojing
1
Siguaw, Judy A.
1
Simmonds, Lucy
1
Simola, Jaana
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Journal of business research : JBR
Düsseldorf Working Papers in Applied Management and Economics
3
International journal of advertising : the review of marketing communications
3
Journal of retailing and consumer services
3
Asia Pacific journal of marketing and logistics
2
Duesseldorf Working Papers in Applied Management and Economics
2
Electronic commerce research
2
European journal of marketing
2
Games and economic behavior
2
International journal of wine business research
2
Journal of promotion management : innovations in planning and applied research
2
Discussion paper / Tinbergen Institute
1
Discussion papers of the Max Planck Institute for Research on Collective Goods
1
ECARES working paper
1
Eurasian business review
1
International journal of contemporary hospitality management
1
Journal of applied econometrics
1
Journal of behavioral decision making
1
Journal of business economics and management
1
Journal of economic behavior & organization : JEBO
1
Journal of innovation & knowledge : JIK
1
Journal of management information systems : JMIS
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of promotion management : JPM
1
Journal of social marketing : JSOCM
1
Preprints of the Max Planck Institute for Research on Collective Goods
1
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
1
Research paper series / Thurgau Institute of Economics and Department of Economics at the University of Konstanz
1
The review of economic studies
1
Tourism management : research, policies, practice
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
6
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1
How online advertising competes with user-generated content in TripAdvisor : a neuroscientific approach
Bigné Alcañiz, J. Enrique
;
Simonetti, Aline
;
Ruiz …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 279-288
Persistent link: https://www.econbiz.de/10012430510
Saved in:
2
An
eye-tracking
study of attention to brand-identifying content and recall of taboo advertising
Myers, Susan D.
;
Deitz, George D.
;
Huhmann, Bruce A.
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 176-186
Persistent link: https://www.econbiz.de/10012237793
Saved in:
3
Sight unseen : the role of online security indicators in visual attention to online privacy information
Sheng, Xiaojing
;
Felix, Reto
;
Saravade, Swapnil
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 218-240
Persistent link: https://www.econbiz.de/10012237805
Saved in:
4
Moderating effects of prior brand usage on visual attention to video advertising and recall : an
eye-tracking
investigation
Simmonds, Lucy
;
Bellman, Steven
;
Kennedy, Rachel
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 241-248
Persistent link: https://www.econbiz.de/10012237806
Saved in:
5
Attention, memory and preference for direct and indirect print advertisements
Simola, Jaana
;
Kuisma, Jarmo
;
Kaakinen, Johanna K.
- In:
Journal of business research : JBR
111
(
2020
),
pp. 249-261
Persistent link: https://www.econbiz.de/10012237808
Saved in:
6
Seeing is not necessarily liking : advancing research on package design with
eye-tracking
Husić-Mehmedović, Melika
;
Omegarić, Ismir
;
Batagelj, …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 145-154
Persistent link: https://www.econbiz.de/10011771473
Saved in:
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