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~isPartOf:"Journal of business research : JBR"
~subject:"Markenimage"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Fallstudie"
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Search: subject:"Internet"
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Markenimage
Consumer behaviour
443
Konsumentenverhalten
443
Social Web
436
Social web
436
Internet marketing
312
Online-Marketing
312
Online retailing
206
Online-Handel
206
Beziehungsmarketing
144
Relationship marketing
144
E-commerce
142
Electronic Commerce
142
Brand management
129
Markenführung
129
Viral marketing
119
Virales Marketing
119
Social media
117
Brand image
84
Customer integration
59
Kundenintegration
59
Advertising effects
57
Social network
57
Soziales Netzwerk
57
Werbewirkung
57
Digital platform
56
Digitale Plattform
56
Einzelhandel
53
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53
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51
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50
Digitalisierung
48
Digitization
48
Markenartikel
46
Customer satisfaction
45
Kundenzufriedenheit
45
Sharing economy
45
Marketing management
44
Marketingmanagement
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Share Economy
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Article in journal
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84
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English
84
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Tiago, Flávio Borges
3
Tiago, Maria Teresa Borges
3
Aiello, Gaetano
2
Augusto, Mário Gomes
2
Black, Iain
2
Dwivedi, Yogesh Kumar
2
Foroudi, Pantea
2
Ghosh, Tathagata
2
Pantano, Eleonora
2
Reijmersdal, Eva A. van
2
Sreejesh, S.
2
Torres, Pedro M.
2
Veloutsou, Cleopatra
2
Wang, Shuman
2
Yoon, Sukki
2
Abosag, Ibrahim
1
Ageeva, Elena
1
Akarsu, Tugra Nazlil
1
Aloini, Davide
1
André, Ana Raquel
1
Arruda, Carolina
1
Astakhova, Marina
1
Azar, Salim L.
1
Baalbaki, Sally
1
Baker, Thomas L.
1
Bala, Pradip Kumar
1
Balabanis, George
1
Baldus, Brian J.
1
Barreda, Albert A.
1
Bartikowski, Boris
1
Beal, Brent D.
1
Bean, Jonathan
1
Belei, Nina
1
Bellman, Steven
1
Berlo, Zeph M. C. van
1
Bigné Alcañiz, J. Enrique
1
Bogomolova, Svetlana
1
Boman, Laura
1
Bravo Velázquez, Alberto
1
Brodie, Roderick J.
1
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Journal of business research : JBR
Journal of retailing and consumer services
60
The journal of product & brand management
49
The journal of brand management : an international journal
44
International journal of internet marketing and advertising : IJIMA
42
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Journal of marketing communications
19
Journal of promotion management : innovations in planning and applied research
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Tourism management : research, policies, practice
17
Cogent business & management
16
Asia Pacific journal of marketing and logistics
15
Marketing intelligence & planning
15
Journal of internet commerce
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Journal of promotion management : JPM
13
Psychology & marketing
13
International journal of advertising : the quarterly review of marketing communications
12
International journal of advertising : the review of marketing communications
12
International journal of electronic marketing and retailing : IJEMR
11
Journal of electronic commerce research : JECR
11
European journal of marketing : EJM
10
International journal of hospitality management
10
International journal of technology marketing : IJTMkt
10
Technological forecasting & social change : an international journal
10
Tourism management perspectives : TMP
10
Journal of advertising research
9
Journal of marketing
9
Journal of marketing management : MM
9
International journal of consumer studies
8
Journal of fashion marketing and management
8
Journal of strategic marketing
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Business horizons
7
International journal of electronic commerce : IJEC
7
International journal of sports marketing & sponsorship
7
European journal of marketing
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
International journal of e-business research : an official publication of the Information Resources Management Association
6
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ECONIS (ZBW)
84
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1
Mega or macro social media influencers : who endorses brands better?
Tiago, Maria Teresa Borges
;
Santiago, Joanna Krywalski
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229157
Saved in:
2
Endorsement effectiveness of different social media influencers : the moderating effect of brand competence and warmth
Ren, Shengnan
;
Karimi, Sahar
;
Bravo Velázquez, Alberto
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534139
Saved in:
3
"Riding out the pandemic" : the role of brand message appeals on social media in shaping consumer responses
Kaushik, Kapil
;
Mishra, Abhishek
;
Cyr, Dianne J.
- In:
Journal of business research : JBR
155
(
2023
)
1
,
pp. 1-
Persistent link: https://www.econbiz.de/10013490775
Saved in:
4
Exploring the drivers of customers' brand attitudes of online travel agency services : a text-mining based approach
Ray, Arghya
;
Bala, Pradip Kumar
;
Rana, Nripendra P.
- In:
Journal of business research : JBR
128
(
2021
),
pp. 391-404
Persistent link: https://www.econbiz.de/10012494465
Saved in:
5
Unpacking the complex interactions among customers in online fan pages
Farmaki, Anna
;
Olya, Hossein
;
Taheri, Babak
- In:
Journal of business research : JBR
125
(
2021
),
pp. 164-176
Persistent link: https://www.econbiz.de/10012494061
Saved in:
6
Consumer brand engagement : refined measurement scales for product and service contexts
Ndhlovu, Thinkwell
;
Maree, Tania
- In:
Journal of business research : JBR
146
(
2022
),
pp. 228-240
Persistent link: https://www.econbiz.de/10013271392
Saved in:
7
What drives me there? : the interplay of socio-psychological gratification and consumer values in social media brand engagement
Osei-Frimpong, Kofi
;
McLean, Graeme J.
;
Islam, Nazrul
; …
- In:
Journal of business research : JBR
146
(
2022
),
pp. 288-307
Persistent link: https://www.econbiz.de/10013271400
Saved in:
8
Is firm-generated content a lost cause?
Santiago, Joanna
;
Tiago, Maria Teresa Borges
;
Tiago, …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 945-953
Persistent link: https://www.econbiz.de/10013194300
Saved in:
9
A longitudinal study of B2B customer engagement in LinkedIn : the role of brand personality
Mora Cortez, Roberto
;
Ghosh Dastidar, Ayan
- In:
Journal of business research : JBR
145
(
2022
),
pp. 92-105
Persistent link: https://www.econbiz.de/10013197884
Saved in:
10
Brand wagon effect : how brand equity eclipses the effect of eWoM on purchase intentions : mediating role of review helpfulness
Upadhyay, Yogesh K.
;
Tripathi, Aditya
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434867
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