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~isPartOf:"Journal of business research : JBR"
~subject:"Marketingmanagement"
~subject:"Sales promotion"
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Search: subject_exact:"Advertising effects"
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Marketingmanagement
Sales promotion
Advertising effects
201
Werbewirkung
201
Consumer behaviour
134
Konsumentenverhalten
134
Advertising
112
Werbung
108
Brand management
49
Internet marketing
49
Markenführung
49
Online-Marketing
49
Brand image
44
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28
Emotion
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Markenartikel
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Social web
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Experiment
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Cognition
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Kognition
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Marketing management
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Celebrity endorsement
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Celebrity-Werbung
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Psychology of advertising
11
Werbepsychologie
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Product Placement
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Product placement
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Personality psychology
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Perception
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Print advertising
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Printwerbung
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Social Marketing
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Social marketing
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1
Assaf, A. Georges
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1
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1
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Jiang, Yangyang
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Krishen, Anjala S.
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1
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Lu, Yue
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Luna, David
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Manzur, Enrique
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1
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Journal of business research : JBR
Journal of marketing communications
20
Journal of advertising research
16
Journal of promotion management : JPM
15
SpringerLink / Bücher
11
European journal of marketing : EJM
10
Journal of promotion management : innovations in planning and applied research
9
Journal of advertising : official publication of the American Academy of Advertising
8
Psychology & marketing
8
International journal of advertising : the review of marketing communications
7
Journal of marketing research : JMR
7
Journal of retailing and consumer services
7
Faculty & research / Insead : working paper series
6
Gabler Edition Wissenschaft
6
Journal of marketing
6
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
5
International journal of economic issues : IJEI
5
Journal of retailing
5
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
5
Asia Pacific journal of marketing and logistics
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of internet marketing and advertising : IJIMA
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of consumer behaviour : an international research review
4
Journal of global marketing
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of the Academy of Marketing Science
4
Marketing letters : a journal of research in marketing
4
Reutlinger Diskussionsbeiträge zu Marketing und Management
4
The journal of consumer marketing
4
The marketing review
4
Cogent business & management
3
Cutting edge international research
3
European journal of marketing
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of international consumer marketing
3
Journal of marketing management : MM
3
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ECONIS (ZBW)
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1
Follow your nose when it sounds right : how brand names influence consumer responses to product scents
Carnevale, Marina
;
Hadi, Rhonda
;
Luna, David
;
Pogacar, Ruth
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014229559
Saved in:
2
I implement, they deliberate : the matching effects of point of view and mindset on consumer attitudes
Zhang, Jin
;
Xu, Xiaobing
;
Keh, Hean Tat
- In:
Journal of business research : JBR
139
(
2022
),
pp. 397-410
Persistent link: https://www.econbiz.de/10013194197
Saved in:
3
The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Assaf, A. Georges
; …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 387-397
Persistent link: https://www.econbiz.de/10013493993
Saved in:
4
Nanoinfluencer marketing : how message features affect credibility and behavioral intentions
Balaji, M. S.
;
Jiang, Yangyang
;
Jha, Subhash
- In:
Journal of business research : JBR
136
(
2021
),
pp. 293-304
Persistent link: https://www.econbiz.de/10012663205
Saved in:
5
Communicating crowdfunding campaigns : how message strategy, vivid media use and product type influence campaign success
Tafesse, Wondwesen
- In:
Journal of business research : JBR
127
(
2021
),
pp. 252-263
Persistent link: https://www.econbiz.de/10012494374
Saved in:
6
Can brand sharing change consumers' brand attitudes? : the roles of agency-communion orientation and message length
Lu, Yue
;
Xie, Ninghui
;
Yang, Defeng
;
Lei, Xi
- In:
Journal of business research : JBR
128
(
2021
),
pp. 350-359
Persistent link: https://www.econbiz.de/10012494462
Saved in:
7
Inferring brand integrity from marketing communications : the effects of brand transparency signals in a consumer empowerment context
Cambier, Fanny
;
Poncin, Ingrid
- In:
Journal of business research : JBR
109
(
2020
),
pp. 260-270
Persistent link: https://www.econbiz.de/10012238060
Saved in:
8
Anything you can imagine is possible : how imagining can overcome visceral drive states elicited in promotional advertising
Cowan, Kirsten
- In:
Journal of business research : JBR
120
(
2020
),
pp. 529-538
Persistent link: https://www.econbiz.de/10012417161
Saved in:
9
The curious versus the overwhelmed : factors influencing QR codes scan intention
Okazaki, Shintaro
;
Navarro, Angeles
;
Mukherji, Prokriti
; …
- In:
Journal of business research : JBR
99
(
2019
),
pp. 498-506
Persistent link: https://www.econbiz.de/10012023703
Saved in:
10
Sports bettors' responses to sports-embedded gambling promotions : implications for compulsive consumption
Hing, Nerilee
;
Lamont, Matthew
;
Vitartas, Peter
;
Fink, Elian
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2057-2066
Persistent link: https://www.econbiz.de/10011373169
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