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~isPartOf:"Journal of business research : JBR"
~subject:"Online-Marketing"
~subject:"Relationship marketing"
~subject:"Spieltheorie"
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Online-Marketing
Relationship marketing
Spieltheorie
Distribution channel
60
Vertriebsweg
60
Consumer behaviour
28
Konsumentenverhalten
28
Einzelhandel
21
Retail trade
21
Beziehungsmarketing
17
E-commerce
16
Electronic Commerce
16
Online retailing
16
Online-Handel
16
Internet marketing
11
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10
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Marketingmanagement
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Pricing strategy
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Customer satisfaction
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28
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Yan, Ruiliang
4
Choi, Jeonghye
2
Pei, Zhi
2
Acquila-Natale, Emiliano
1
Alavi, Sascha
1
Amrouche, Nawel
1
Banerjee, Somnath
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Bargoni, Augusto
1
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1
Cao, Zixia
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1
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Chowdhury, Ilma Nur
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1
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1
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1
Fink, Matthias
1
Fleischer, Hannes
1
Floh, Arne
1
Fu, Xiaorong
1
Gao, Wei
1
Gartner, Johannes
1
Ghose, Sanjoy
1
Gonc̦alves, Helena Martins
1
Habel, Johannes
1
Han, Jin K.
1
Han, Sangman
1
Hogreve, Jens
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Iglesias-Pradas, Santiago
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Im, Il
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Jung, Sung In
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Kale, Sudhir H.
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Kim, Jikyung Jeanne
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Journal of business research : JBR
International journal of production economics
48
European journal of operational research : EJOR
41
Journal of retailing and consumer services
41
Journal of retailing
27
International journal of production research
24
Transportation research / E : an international journal
21
Industrial marketing management : the international journal for industrial and high-tech firms
19
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
19
Management science : journal of the Institute for Operations Research and the Management Sciences
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of marketing channels : ... distribution systems, strategy, and management
12
Journal of marketing research : JMR
9
Journal of the Operational Research Society
9
Omega : the international journal of management science
9
International journal of retail & distribution management
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
The international review of retail, distribution and consumer research
8
International journal of retail and distribution management
7
The journal of business & industrial marketing
7
Electronic commerce research
6
IMA journal of management mathematics
6
International journal of electronic marketing and retailing : IJEMR
6
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
6
Production and operations management : an international journal of the Production and Operations Management Society
6
Asia Pacific journal of marketing and logistics
5
IEEE transactions on engineering management : EM
5
International journal of electronic commerce : IJEC
5
Journal of marketing
5
Marketing intelligence & planning
5
Marketing letters : a journal of research in marketing
5
Production and operations management : the flagship research journal of the Production and Operations Management Society
5
Quantitative marketing and economics : QME
5
SpringerLink / Bücher
5
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
5
Handbuch Multi-Channel-Marketing
4
International journal of services technology and management
4
Journal of service research : JSR
4
Journal of the Academy of Marketing Science
4
Journal of the Operational Research Society : OR
4
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ECONIS (ZBW)
28
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1
Dynamic pricing strategies : uniform or discrimination for multi-channel retailing under platform-based supply chain competition
Li, Yimeng
;
Xiong, Yu
;
Zhou, Yu
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014380327
Saved in:
2
Positive or negative spillover? : the influence of online channel satisfaction on offline channel adoption
Teng, Hongxin
;
Xia, Qinying
;
Shou, Jiayi
;
Zhao, Jing
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013468724
Saved in:
3
Family firms' characteristics and consumer behaviour : an enquiry into millennials' purchase intention in the online channel
Bargoni, Augusto
;
Kliestik, Tomas
;
Jabeen, Fauzia
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534115
Saved in:
4
Mapping consumer's cross-device usage for online search : mobile- vs. PC-based search in the purchase decision process
Han, Sangman
;
Han, Jin K.
;
Im, Il
;
Jung, Sung In
;
Lee, …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 387-399
Persistent link: https://www.econbiz.de/10013168306
Saved in:
5
From personal to online selling : how relational selling shapes salespeople's promotion of e-commerce channels
Habel, Johannes
;
Alavi, Sascha
;
Linsenmayer, Kim Tina
- In:
Journal of business research : JBR
132
(
2021
),
pp. 373-382
Persistent link: https://www.econbiz.de/10012581618
Saved in:
6
The dark side of channel rewards for observer distributors : a social comparison perspective
Zeng, Fue
;
Huang, Ying
;
Xiao, Zhenxin
;
Wang, Cheng Lu
; …
- In:
Journal of business research : JBR
132
(
2021
),
pp. 441-452
Persistent link: https://www.econbiz.de/10012581684
Saved in:
7
Multichannel presence, boon or curse? : a comparison in price, loyalty, regret, and disappointment
Mookherjee, Satadruta
;
Lee, Jennifer J.
;
Sung, Billy
- In:
Journal of business research : JBR
132
(
2021
),
pp. 429-440
Persistent link: https://www.econbiz.de/10012581699
Saved in:
8
Service quality in social media communication of NPOs : the moderating effect of channel choice
Gartner, Johannes
;
Fink, Matthias
;
Floh, Arne
;
Eggers, …
- In:
Journal of business research : JBR
137
(
2021
),
pp. 579-587
Persistent link: https://www.econbiz.de/10012665737
Saved in:
9
Reciprocity within major retail purchase channels and their effects on overall, offline and online loyalty
Swoboda, Bernhard
;
Winters, Amelie
- In:
Journal of business research : JBR
125
(
2021
),
pp. 279-294
Persistent link: https://www.econbiz.de/10012494066
Saved in:
10
The role of marketing channels in consumers' promotional point redemption decisions
Li, Chen
;
Swaminathan, Srinivasan
;
Kim, Junhee
- In:
Journal of business research : JBR
125
(
2021
),
pp. 314-323
Persistent link: https://www.econbiz.de/10012494074
Saved in:
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