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~isPartOf:"Journal of business research : JBR"
~subject:"Relationship marketing"
~subject:"Tourism"
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Search: subject:"Virtual reality"
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Relationship marketing
Tourism
Virtual reality
54
Virtuelle Realität
53
Consumer behaviour
38
Konsumentenverhalten
38
Social Web
18
Social web
18
Online retailing
11
Online-Handel
11
Augmented reality
10
Brand management
10
Markenführung
10
Einzelhandel
8
Retail trade
8
Beziehungsmarketing
7
Brand image
7
Experiment
7
Markenimage
7
Internet marketing
6
Online-Marketing
6
E-commerce
5
Electronic Commerce
5
Presence
5
Virtual organization
5
Virtual team
5
Virtuelle Organisation
5
Virtuelles Team
5
Computerspiel
4
Customer integration
4
Customer satisfaction
4
Kundenintegration
4
Kundenzufriedenheit
4
Video game
4
Virtual influencer
4
Advertising effects
3
Bibliometrics
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Bibliometrie
3
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3
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Ashraf, Abdul R.
1
Barhorst, Jennifer Brannon
1
Barnes, Stuart J.
1
Calabuig-Moreno, Ferran
1
Campos, Carlos Pérez
1
Chylinski, Mathew
1
Cowan, Kirsten
1
Escobar, Octavio
1
Evanschitzky, Heiner
1
Flavián Blanco, Carlos
1
Guardia, Francisco Rejón
1
Heller, Jonas
1
Hilken, Tim
1
Hyun, Martin Yongho
1
Ibáñez-Sánchez, Sergio
1
Javornik, Ana
1
Jessen, Alexander
1
Kaur, Puneet
1
Keeling, Debbie Isobel
1
Ketron, Seth
1
Ko, Yong Jae
1
Krey, Nina
1
Lan, Sai
1
Mahr, Dominik
1
McLean, Graeme J.
1
Nguyen, Oanh
1
O'Keefe, Robert Martin
1
Orús, Carlos
1
Plangger, Kirk
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Regt, Anouk de
1
Ruyter, Ko de
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Talwar, Shalini
1
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1
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Journal of business research : JBR
Tourism management : research, policies, practice
12
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
10
Journal of retailing and consumer services
8
Information technology & tourism
6
International journal of retail and distribution management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Tourism review
4
International journal of contemporary hospitality management
3
International journal of hospitality management
3
International journal of technology marketing : IJTMkt
3
Journal of hospitality and tourism insights
3
Journal of promotion management : innovations in planning and applied research
3
Journal of service management
3
Journal of travel and tourism marketing
3
Psychology & marketing
3
Springer Proceedings in Business and Economics
3
Technological forecasting & social change : an international journal
3
Asia Pacific journal of marketing and logistics
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
Journal of customer behaviour
2
Journal of destination marketing & management
2
Marketing intelligence & planning
2
Premier reference source
2
Reihe: Marketing : MAR
2
The behavioral enterprise
2
The journal of services marketing
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
Tourism management perspectives : TMP
2
Advances in business information systems and analytics (ABISA) Book Series
1
African journal of science, technology, innovation and development : AJSTID
1
Alles Marketing oder was? : Wie Marketing zentrale Unternehmenswerte im 21. Jahrhundert schafft!
1
Annals of tourism research empirical insights
1
Augmented reality and virtual reality : the power of AR and VR for business
1
Australasian marketing journal
1
Banking 2000 : Perspektiven und Projekte ; Hermann Meyer zu Selhausen zum 60. Geburtstag
1
British journal of management
1
Building the future of tourism
1
Business horizons
1
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ECONIS (ZBW)
9
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1
Virtual
reality
tourism to satisfy wanderlust without wandering : an unconventional innovation to promote sustainability
Talwar, Shalini
;
Kaur, Puneet
;
Escobar, Octavio
;
Lan, Sai
- In:
Journal of business research : JBR
152
(
2022
),
pp. 128-143
Persistent link: https://www.econbiz.de/10013493966
Saved in:
2
Virtual
reality
marketing and customer advocacy : transforming experiences from story-telling to story-doing
Regt, Anouk de
;
Plangger, Kirk
;
Barnes, Stuart J.
- In:
Journal of business research : JBR
136
(
2021
),
pp. 513-522
Persistent link: https://www.econbiz.de/10012663249
Saved in:
3
Influence of social augmented reality app usage on customer relationships and continuance intention : the role of shared social experience
Wang, Kai-Yu
;
Ashraf, Abdul R.
;
Thongpapanl, Narongsak
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014380321
Saved in:
4
Transcending reality : introducing mental time travel experiences and their ability to influence brand outcomes
Barhorst, Jennifer Brannon
;
McLean, Graeme J.
;
Krey, Nina
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304064
Saved in:
5
The playground effect : how augmented reality drives creative customer engagement
Jessen, Alexander
;
Hilken, Tim
;
Chylinski, Mathew
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 85-98
Persistent link: https://www.econbiz.de/10012257546
Saved in:
6
A dual model of product involvement for effective
virtual
reality
: the roles of imagination, co-creation, telepresence, and interactivity
Cowan, Kirsten
;
Ketron, Seth
- In:
Journal of business research : JBR
100
(
2019
),
pp. 483-492
Persistent link: https://www.econbiz.de/10012023994
Saved in:
7
The impact of virtual, augmented and mixed reality technologies on the customer experience
Flavián Blanco, Carlos
;
Ibáñez-Sánchez, Sergio
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 547-560
Persistent link: https://www.econbiz.de/10012024008
Saved in:
8
Engagement in sports virtual brand communities
Santos, Manuel Alonso dos
;
Guardia, Francisco Rejón
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 273-279
Persistent link: https://www.econbiz.de/10011881786
Saved in:
9
Virtual destination image : testing a telepresence model
Hyun, Martin Yongho
;
O'Keefe, Robert Martin
- In:
Journal of business research : JBR
65
(
2012
)
1
,
pp. 29-35
Persistent link: https://www.econbiz.de/10009549729
Saved in:
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