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~isPartOf:"Journal of business research : JBR"
~subject:"Social media"
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Search: subject:"Social Web"
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Social media
Social Web
436
Social web
436
Consumer behaviour
200
Konsumentenverhalten
200
Internet marketing
187
Online-Marketing
187
Brand management
103
Markenführung
103
Beziehungsmarketing
91
Relationship marketing
91
Viral marketing
84
Virales Marketing
84
Brand image
62
Markenimage
62
Social network
54
Soziales Netzwerk
54
Customer integration
46
Kundenintegration
46
Online retailing
44
Online-Handel
44
Brand
34
Markenartikel
29
E-commerce
27
Electronic Commerce
27
Advertising effects
23
Digital platform
23
Digitale Plattform
23
Digitalisierung
23
Digitization
23
Social relations
23
Soziale Beziehungen
23
Werbewirkung
23
Betriebliche Wertschöpfung
22
Luxury goods
22
Luxusgüter
22
Value creation
22
Confidence
21
Marketing management
21
Marketingmanagement
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117
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117
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English
117
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Filieri, Raffaele
4
Belei, Nina
2
Dessart, Laurence
2
Elayan, Suzanne
2
Fink, Matthias
2
Floh, Arne
2
Gartner, Johannes
2
Ghosh Dastidar, Ayan
2
Hammedi, Wafa
2
Harrigan, Paul
2
Horváth, Csilla
2
Kim, Juran
2
Kozinets, Robert V.
2
Krishen, Anjala S.
2
Mahr, Dominik
2
Milne, George R.
2
Mora Cortez, Roberto
2
Moro, Sérgio
2
Muninger, Marie-Isabelle
2
Okazaki, Shintaro
2
Qian, Tyreal Yizhou
2
Rita, Paulo
2
Swani, Kunal
2
Sykora, Martin
2
Yuan, Chun Lin
2
Agarwal, Shaurya
1
Agnihotri, Raj
1
Ahuvia, Aaron
1
Aloini, Davide
1
Anaza, Nwamaka A.
1
Andrade, Victoria
1
Andrews, Lynda
1
Archer-Brown, Chris
1
Ashraf, Abdul R.
1
Assaf, A. Georges
1
Audrezet, Alice
1
Azer, Jaylan
1
Babin, Barry J.
1
Baboo, Shabanaz
1
Banerjee, Syagnik
1
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Published in...
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Journal of business research : JBR
Technological forecasting & social change : an international journal
68
Journal of retailing and consumer services
54
Tourism management : research, policies, practice
45
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
38
Business horizons
37
Industrial marketing management : the international journal for industrial and high-tech firms
36
The journal of product & brand management
30
Corporate communications : an international journal
28
International journal of hospitality management
20
International journal of contemporary hospitality management
19
European journal of marketing
17
Journal of business ethics : JOBE
16
Journal of communication management : an international journal
16
The journal of brand management : an international journal
16
The journal of services marketing
16
The journal of business & industrial marketing
15
Tourism management perspectives : TMP
15
European management journal
13
Journal of electronic commerce research : JECR
13
Marketing intelligence & planning
13
European journal of marketing : EJM
12
Finance research letters
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Qualitative market research : an international journal
12
Sport management review
12
Journal of the Academy of Marketing Science
11
Telecommunications policy : the international journal of digital economy, data sciences and new media
11
The marketing review
11
Tourism analysis : an interdisciplinary tourism & hospitality journal
11
Accounting, auditing & accountability journal
10
Asia Pacific journal of marketing and logistics
10
International journal of sports marketing & sponsorship
10
Journal of fashion marketing and management
10
Young consumers : insight and ideas for responsible marketers
10
Electronic commerce research
8
International review of economics & finance : IREF
8
International review on public and non-profit marketing
8
Journal of business strategy
8
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ECONIS (ZBW)
117
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1
Influence of social augmented reality app usage on customer relationships and continuance intention : the role of shared social experience
Wang, Kai-Yu
;
Ashraf, Abdul R.
;
Thongpapanl, Narongsak
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014380321
Saved in:
2
Positive Polly or Debbie Downer? : how social exclusion affects consumer's online information sharing
Dong, Meichen
;
Saini, Ritesh
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014380341
Saved in:
3
Strength in diversity : how incongruent racial cues enhance consumer preferences toward conservative brands
Boman, Laura
;
Hewage, Ganga S. Urumutta
;
Hasford, Jonathan
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014434782
Saved in:
4
Digital exposure to unhealthy food reduces subsequent consumption of unhealthy food
Liu, Yunxin
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014434846
Saved in:
5
Unlocking the link between user participation and new product performance : the moderating effect of network capability
Wu, Yepeng
;
Jiao, Yuanyuan
;
Cao, Qinwei
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014434861
Saved in:
6
Customer engagement and sharing behaviors : toward a contingent curvilinear perspective
Taylor, Alex
;
Carlson, Jamie
;
Liao, Yi-Chuan
;
Rahman, …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468633
Saved in:
7
Do fake followers mitigate influencers' perceived influencing power on social media platforms? : the mere number effect and boundary conditions
Zhou, Liying
;
Jin, Fei
;
Wu, Banggang
;
Chen, Zhi
;
Wang, …
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014281058
Saved in:
8
Talk less and listen more? : the effectiveness of social media talking and listening tactics on export performance
Hultman, Magnus
;
Iveson, Abbie
;
Oghazi, Pejvak
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014288127
Saved in:
9
Virtual interactions and sports viewing on social live streaming platforms : the role of co-creation experiences, platform involvement, and follow status
Qian, Tyreal Yizhou
;
Seifried, Chad
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014302574
Saved in:
10
Pictures of a crisis : destination marketing organizations' Instagram communication before and during a global health crisis
Mele, Emanuele
;
Filieri, Raffaele
;
De Carlo, Manuela
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303709
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