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~isPartOf:"Journal of business research : JBR"
~subject:"United States"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Lehrbuch"
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Search: subject:"Markenartikel"
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United States
Brand management
583
Markenführung
583
Consumer behaviour
492
Konsumentenverhalten
492
Brand image
473
Markenimage
473
Brand
272
Markenartikel
264
Beziehungsmarketing
158
Relationship marketing
158
Social Web
114
Social web
114
Luxury goods
99
Luxusgüter
99
Internet marketing
92
Online-Marketing
92
Advertising effects
56
Werbewirkung
56
Marketing management
55
Marketingmanagement
55
Brand equity
50
Personality psychology
46
Persönlichkeitspsychologie
46
Brand loyalty
40
Customer satisfaction
40
Kundenzufriedenheit
40
Customer integration
39
Kundenintegration
39
Social media
39
Advertising
37
Branding
35
Emotion
35
Corporate reputation
33
Designation of origin
33
Firmenimage
33
Herkunftsbezeichnung
33
Markentreue
32
Werbung
31
China
29
Corporate Social Responsibility
27
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17
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Article in journal
Aufsatz in Zeitschrift
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English
17
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Dawes, John
2
Laroche, Michel
2
Alden, Dana
1
Astakhova, Marina
1
Bartier, Anne-Laure
1
Chandon, Jean-Louis
1
Chen, Qimei
1
Choi, Yung Kyun
1
Christodoulides, George
1
Cottam, Susan
1
Crabbe, Rowena
1
De Chernatony, Leslie
1
Driesener, Carl
1
Fastoso, Fernando
1
Fennis, Bob Michaël
1
Ford, John B.
1
Friedman, Mike
1
Fukukawa, Kyoko
1
Gentina, Elodie
1
Gokalp, Omer N.
1
Gonzalez-Jimenez, Hector
1
Hoffer, George E.
1
Hui, Michael
1
Javalgi, Rajshekhar G.
1
Kelley, James B.
1
Korenok, Oleg
1
Lacey, Heather P.
1
Laurent, Gilles
1
Lowrey, Tina M.
1
Merchant, Altaf
1
Meyer-Waarden, Lars
1
Mikhailitchenko, Andrey
1
Mikhailitchenko, Galina
1
Millner, Edward L.
1
Scarborough, William J.
1
Shrum, L. J.
1
Spielmann, Nathalie
1
Swinberghe, Krist R.
1
Topaloglu, Omer
1
Valette-Florence, Pierre
1
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Journal of business research : JBR
The journal of brand management : an international journal
37
The journal of product & brand management
22
Psychology & marketing
21
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of advertising research
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
International journal of hospitality management
11
Journal of fashion marketing and management
10
Journal of marketing theory and practice
10
The journal of consumer marketing
10
International journal of market research : JMRS ; the journal of the Market Research Society
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
European journal of marketing : EJM
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of international consumer marketing
8
Journal of international marketing
8
Journal of marketing
8
Journal of retailing and consumer services
8
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
Corporate reputation review : an international journal
7
Harvard business review : HBR
7
International journal of sport management and marketing : IJSMM
7
MSI reports : working paper series
7
Marketing letters : a journal of research in marketing
7
The IUP journal of brand management : IJBRM
7
Harvard-Business-Manager : das Wissen der Besten
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of marketing for higher education
6
The journal of product innovation management : an international publication of the Product Development & Management Association
6
Tourism management : research, policies, practice
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of wine business research : IJWBR
5
Journal of consumer behaviour : an international research review
5
Journal of marketing management : MM
5
Journal of marketing research : JMR
5
Journal of promotion management : JPM
5
Journal of sport management : the official journal of the North American Society of Sport Management
5
Journal of travel and tourism marketing
5
Sport management review
5
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All
ECONIS (ZBW)
17
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17
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1
How brand concept affects consumer response to product recalls : a longitudinal study in the U.S. auto industry
Topaloglu, Omer
;
Gokalp, Omer N.
- In:
Journal of business research : JBR
88
(
2018
),
pp. 245-254
Persistent link: https://www.econbiz.de/10011869714
Saved in:
2
How independence and interdependence moderate the self-congruity effect on brand attitude : a study of east and west
Gonzalez-Jimenez, Hector
;
Fastoso, Fernando
;
Fukukawa, Kyoko
- In:
Journal of business research : JBR
103
(
2019
),
pp. 293-300
Persistent link: https://www.econbiz.de/10012104223
Saved in:
3
Place brands across U.S. cities and growth in local high-technology sectors
Scarborough, William J.
;
Crabbe, Rowena
- In:
Journal of business research : JBR
130
(
2021
),
pp. 70-85
Persistent link: https://www.econbiz.de/10012544766
Saved in:
4
Me, myself, and Ikea : qualifying generic self-referencing effects in brand judgment
Fennis, Bob Michaël
;
Wiebenga, Jacob H.
- In:
Journal of business research : JBR
72
(
2017
),
pp. 69-79
Persistent link: https://www.econbiz.de/10011645481
Saved in:
5
A new dualistic approach to brand passion : harmonious and obsessive
Swinberghe, Krist R.
;
Astakhova, Marina
;
Wooldridge, …
- In:
Journal of business research : JBR
67
(
2014
)
12
,
pp. 2657-2665
Persistent link: https://www.econbiz.de/10010483026
Saved in:
6
Understanding consumer motivations to interact on brand websites in the international marketplace : evidence from the U.S., China, and South Korea
Alden, Dana
;
Kelley, James B.
;
Youn, James B.
;
Chen, Qimei
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5909-5916
Persistent link: https://www.econbiz.de/10011597551
Saved in:
7
Has brand loyalty declined? : a longitudinal analysis of repeat purchase behavior in the UK and the USA
Dawes, John
;
Meyer-Waarden, Lars
;
Driesener, Carl
- In:
Journal of business research : JBR
68
(
2015
)
2
,
pp. 425-432
Persistent link: https://www.econbiz.de/10010472555
Saved in:
8
Evermore subjective and contingent luxury
Chandon, Jean-Louis
;
Laurent, Gilles
;
Valette-Florence, …
- In:
Journal of business research : JBR
102
(
2019
),
pp. 245-249
Persistent link: https://www.econbiz.de/10012103992
Saved in:
9
Cigarette brand loyalty and purchase patterns : an examination using US consumer panel data
Dawes, John
- In:
Journal of business research : JBR
67
(
2014
)
9
,
pp. 1933-1943
Persistent link: https://www.econbiz.de/10010379205
Saved in:
10
The cross-cultural scale development process : the case of brand-evoked nostalgia in Belgium and the United States
Ford, John B.
;
Merchant, Altaf
;
Bartier, Anne-Laure
; …
- In:
Journal of business research : JBR
83
(
2018
),
pp. 19-29
Persistent link: https://www.econbiz.de/10011775861
Saved in:
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