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~isPartOf:"Journal of business research : JBR"
~subject:"United States"
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Search: subject_exact:"Markenprodukt"
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United States
Brand
264
Markenartikel
264
Brand management
231
Markenführung
231
Consumer behaviour
220
Konsumentenverhalten
220
Brand image
179
Markenimage
179
Beziehungsmarketing
66
Relationship marketing
66
Luxury goods
38
Luxusgüter
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Internet marketing
34
Online-Marketing
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Social Web
29
Social web
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Advertising effects
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Werbewirkung
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Brand loyalty
19
Marketing management
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Marketingmanagement
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14
Brand equity
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Werbung
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Markentreue
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Branding
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Customer integration
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Personality psychology
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Persönlichkeitspsychologie
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Preismanagement
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Pricing strategy
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Dawes, John
2
Alden, Dana
1
Astakhova, Marina
1
Chen, Qimei
1
Christodoulides, George
1
Cottam, Susan
1
De Chernatony, Leslie
1
Driesener, Carl
1
Fennis, Bob Michaël
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Gokalp, Omer N.
1
Hui, Michael
1
Kelley, James B.
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Laroche, Michel
1
Meyer-Waarden, Lars
1
Swinberghe, Krist R.
1
Topaloglu, Omer
1
Veloutsou, Cleopatra
1
Wiebenga, Jacob H.
1
Wooldridge, Barbara Ross
1
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1
Zhou, Lianxi
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Journal of business research : JBR
The journal of brand management : an international journal
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
The journal of product & brand management
8
Working paper / National Bureau of Economic Research, Inc.
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
International journal of market research : JMRS ; the journal of the Market Research Society
6
Psychology & marketing
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International journal of advertising : the quarterly review of marketing communications
4
Marketing letters : a journal of research in marketing
4
Review of industrial organization : RIO
4
The Trademark reporter
4
The journal of business : B
4
American journal of agricultural economics
3
Business horizons
3
Economic inquiry : journal of the Western Economic Association International
3
European journal of marketing : EJM
3
Journal of consumer affairs : official publication of the American Council on Consumer Interests
3
Journal of customer behaviour
3
Journal of economics & management strategy : JEMS
3
Journal of fashion marketing and management
3
Journal of marketing
3
Journal of marketing communications
3
Journal of marketing management : MM
3
Journal of marketing theory and practice
3
Les cahiers de recherche / HEC Paris
3
MSI reports : working paper series
3
NBER working paper series
3
Report / Marketing Science Institute
3
Report / Marketing Science Institute / Marketing Science Institute
3
The journal of consumer marketing
3
The journal of industrial economics
3
Trademark litigation : pragmatic tactics and techniques of winning
3
Tuck School of Business working paper / Tuck School of Business at Dartmouth
3
American economic journal : a journal of the American Economic Association
2
Applied economics
2
Australasian marketing journal
2
Bochumer Beiträge zur Unternehmensführung und Unternehmensforschung
2
Brand culture
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ECONIS (ZBW)
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1
How brand concept affects consumer response to product recalls : a longitudinal study in the U.S. auto industry
Topaloglu, Omer
;
Gokalp, Omer N.
- In:
Journal of business research : JBR
88
(
2018
),
pp. 245-254
Persistent link: https://www.econbiz.de/10011869714
Saved in:
2
Me, myself, and Ikea : qualifying generic self-referencing effects in brand judgment
Fennis, Bob Michaël
;
Wiebenga, Jacob H.
- In:
Journal of business research : JBR
72
(
2017
),
pp. 69-79
Persistent link: https://www.econbiz.de/10011645481
Saved in:
3
Understanding consumer motivations to interact on brand websites in the international marketplace : evidence from the U.S., China, and South Korea
Alden, Dana
;
Kelley, James B.
;
Youn, James B.
;
Chen, Qimei
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5909-5916
Persistent link: https://www.econbiz.de/10011597551
Saved in:
4
Has brand loyalty declined? : a longitudinal analysis of repeat purchase behavior in the UK and the USA
Dawes, John
;
Meyer-Waarden, Lars
;
Driesener, Carl
- In:
Journal of business research : JBR
68
(
2015
)
2
,
pp. 425-432
Persistent link: https://www.econbiz.de/10010472555
Saved in:
5
A new dualistic approach to brand passion : harmonious and obsessive
Swinberghe, Krist R.
;
Astakhova, Marina
;
Wooldridge, …
- In:
Journal of business research : JBR
67
(
2014
)
12
,
pp. 2657-2665
Persistent link: https://www.econbiz.de/10010483026
Saved in:
6
Cigarette brand loyalty and purchase patterns : an examination using US consumer panel data
Dawes, John
- In:
Journal of business research : JBR
67
(
2014
)
9
,
pp. 1933-1943
Persistent link: https://www.econbiz.de/10010379205
Saved in:
7
Introduction: Special issue on advances in brand management
De Chernatony, Leslie
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
62
(
2009
)
3
,
pp. 289-290
Persistent link: https://www.econbiz.de/10003840308
Saved in:
8
A test of the effects of competition on consumer brand selection processes
Laroche, Michel
- In:
Journal of business research : JBR
31
(
1994
)
2
,
pp. 171-181
Persistent link: https://www.econbiz.de/10001171342
Saved in:
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