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~isPartOf:"Journal of business research : JBR"
~subject:"Werbewirkung"
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Search: subject:"Social web"
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Werbewirkung
Social Web
436
Social web
436
Consumer behaviour
200
Konsumentenverhalten
200
Internet marketing
187
Online-Marketing
187
Social media
117
Brand management
103
Markenführung
103
Beziehungsmarketing
91
Relationship marketing
91
Viral marketing
84
Virales Marketing
84
Brand image
62
Markenimage
62
Social network
54
Soziales Netzwerk
54
Customer integration
46
Kundenintegration
46
Online retailing
44
Online-Handel
44
Brand
34
Markenartikel
29
E-commerce
27
Electronic Commerce
27
Advertising effects
23
Digital platform
23
Digitale Plattform
23
Digitalisierung
23
Digitization
23
Social relations
23
Soziale Beziehungen
23
Betriebliche Wertschöpfung
22
Luxury goods
22
Luxusgüter
22
Value creation
22
Confidence
21
Marketing management
21
Marketingmanagement
21
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23
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English
23
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Yoon, Sukki
2
Agnihotri, Arpita
1
Altobello, Suzanne A.
1
Assaf, A. Georges
1
Baalbaki, Sally
1
Baek, Tae Hyun
1
Bhattacharya, Saurabh
1
Bigné Alcañiz, J. Enrique
1
Botella-Carrubi, Dolores
1
Bravo Velázquez, Alberto
1
Buzeta, Cristian
1
Cai, Jianfeng
1
Castro, Vítor
1
Chang, Yaping
1
Chang, Yu-Ting
1
Chen, Huan
1
Chiou, Jyh-Shen
1
Choi, Yung Kyun
1
Coker, Kesha K.
1
Cyr, Dianne J.
1
Elayan, Suzanne
1
Guitart, Ivan A.
1
Guzman, Francisco
1
Hervet, Guillaume
1
Hsiao, Chih-Hui
1
Hu, Nan
1
Ifie, Kemefasu
1
Johnston, Allen C.
1
Kakaria, Shobhit
1
Karimi, Sahar
1
Kaushik, Kapil
1
Kim, Do Yuon
1
Kim, Hye-yŏng
1
Li, Hsin-Ni
1
Li, You
1
Liang, Zhehao
1
Lin, Chien-Wei
1
Liu, Ling
1
Liu, Martin J.
1
Lu, Hsi-Peng
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Journal of business research : JBR
International journal of advertising : the review of marketing communications
34
International journal of internet marketing and advertising : IJIMA
26
Journal of promotion management : innovations in planning and applied research
23
Journal of marketing communications
20
Journal of advertising research
16
Journal of retailing and consumer services
16
International journal of advertising : the quarterly review of marketing communications
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of current issues and research in advertising
8
Psychology & marketing
8
Cogent business & management
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of electronic commerce research : JECR
7
Marketing intelligence & planning
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Information systems research : ISR
4
International journal of electronic commerce : IJEC
4
Journal of internet commerce
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of promotion management : JPM
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
The journal of applied business research
4
Young consumers : insight and ideas for responsible marketers
4
International journal of consumer studies
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of global marketing
3
Journal of marketing
3
Journal of marketing management : MM
3
Journal of marketing theory and practice : JMTP
3
Marketing : ZFP ; journal of research and management
3
The journal of brand management : an international journal
3
The journal of product & brand management
3
Advertising in new formats and media : current research and implications for marketers
2
Advertising, promotion, and new media
2
Business horizons
2
CESifo working papers
2
Corporate communications : an international journal
2
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ECONIS (ZBW)
23
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23
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1
Mega or macro social media influencers : who endorses brands better?
Tiago, Maria Teresa Borges
;
Santiago, Joanna Krywalski
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229157
Saved in:
2
Influencer marketing and the growth of affiliates : the effects of language features on engagement behavior
Syrdal, Holly A.
;
Myers, Susan
;
Sen, Sandipan
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303734
Saved in:
3
Endorsement effectiveness of different social media influencers : the moderating effect of brand competence and warmth
Ren, Shengnan
;
Karimi, Sahar
;
Bravo Velázquez, Alberto
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534139
Saved in:
4
"Riding out the pandemic" : the role of brand message appeals on social media in shaping consumer responses
Kaushik, Kapil
;
Mishra, Abhishek
;
Cyr, Dianne J.
- In:
Journal of business research : JBR
155
(
2023
)
1
,
pp. 1-
Persistent link: https://www.econbiz.de/10013490775
Saved in:
5
The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing
Oliveira, João S.
;
Ifie, Kemefasu
;
Sykora, Martin
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 49-61
Persistent link: https://www.econbiz.de/10013040651
Saved in:
6
Pride and gratitude : egoistic versus altruistic appeals in social media advertising
Baek, Tae Hyun
;
Yoon, Sukki
- In:
Journal of business research : JBR
142
(
2022
),
pp. 499-511
Persistent link: https://www.econbiz.de/10013168410
Saved in:
7
Increasing the effectiveness of display social media ads for startups : the role of different claims and executional characteristics
Hervet, Guillaume
;
Guitart, Ivan A.
- In:
Journal of business research : JBR
153
(
2022
),
pp. 467-478
Persistent link: https://www.econbiz.de/10013534091
Saved in:
8
Examining social media engagement through health-related message framing in different cultures
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Yannopoulou, …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 349-360
Persistent link: https://www.econbiz.de/10013493990
Saved in:
9
The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Assaf, A. Georges
; …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 387-397
Persistent link: https://www.econbiz.de/10013493993
Saved in:
10
Attracting more meaningful interactions : the impact of question and product types on comments on social media advertisings
Li, You
;
Chang, Yaping
;
Liang, Zhehao
- In:
Journal of business research : JBR
150
(
2022
),
pp. 89-101
Persistent link: https://www.econbiz.de/10013365601
Saved in:
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