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~isPartOf:"Journal of business strategy"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Rabatt"
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Search: subject_exact:"Low cost strategy"
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Rabatt
Low-cost strategy
16
Niedrigpreisstrategie
16
Consumer behaviour
12
Konsumentenverhalten
12
Preismanagement
9
Pricing strategy
9
Rebate
8
Discounting
5
Diskontierung
5
Sales promotion
5
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5
Einzelhandelspreis
4
Retail price
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Einzelhandel
2
Experiment
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Online retailing
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Online-Handel
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Social discount rate
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Soziale Diskontrate
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Theory
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9-Ending prices
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Affective purchase
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Air transport
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Airline
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Analysis of variance
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Anchoring and adjustment
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B-to-B-Marketing
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Bespielte Medien
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Beziehungsmarketing
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Bias
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Bonus pack
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Bundling strategy
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Business-to-business marketing
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Börsenkurs
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Article in journal
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8
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English
8
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Hardesty, David M.
2
Akpinar, Ezgi
1
Banerjee, Prantosh J.
1
Bernstein, Jerry
1
Büyükdağ, Naci
1
Carlson, Jeffrey R.
1
Chen, Bo-Hsiang
1
Chen, Haipeng
1
Craig, Adam W.
1
Docters, Rob
1
Dogerlioglu-Demir, Kivilcim
1
Gürhan-Canli, Zeynep
1
Katz, Raul
1
Ki̇tapci, Olgun
1
Koçaş, Cenk
1
Kukar-Kinney, Monika
1
Li, Wenjing
1
Sahay, Arvind
1
Schefers, Bert
1
Sheehan, Daniel
1
Song, Lei
1
Soysal, Ayşe Nur
1
Tan, Wee Kheng
1
Tripathi, Sanjeev
1
Ziegler, Alexander H.
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Journal of business strategy
Journal of retailing and consumer services
Journal of business research : JBR
4
Journal of retailing
3
Psychology & marketing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of marketing
2
Journal of marketing research : JMR
2
Journal of revenue and pricing management
2
Asia Pacific journal of marketing and logistics
1
Decision sciences : DS
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
European journal of marketing : EJM
1
European journal of operational research : EJOR
1
Health care financing review
1
Information systems research : ISR
1
International journal of advertising : the review of marketing communications
1
International journal of hospitality management
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of hospitality marketing & management
1
Journal of marketing theory and practice
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Marketing : ZFP ; journal of research and management
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Marketing intelligence & planning
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Marketing letters : a journal of research in marketing
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OR spectrum : quantitative approaches in management
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Omega : the international journal of management science
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Review of industrial organization : RIO
1
Schmalenbach journal of business research : SBUR
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The international review of retail, distribution and consumer research
1
The journal of product & brand management
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World development : the multi-disciplinary international journal devoted to the study and promotion of world development
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ECONIS (ZBW)
8
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1
Hidden price promotions : could retailer price promotions backfire?
Li, Wenjing
;
Hardesty, David M.
;
Craig, Adam W.
;
Song, Lei
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013209547
Saved in:
2
Are 1-endings the new 9-endings? : an alternative for generating price discount perceptions
Dogerlioglu-Demir, Kivilcim
;
Akpinar, Ezgi
; …
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209663
Saved in:
3
Enhancing subscription-based ecommerce services through gambled price discounts
Tan, Wee Kheng
;
Chen, Bo-Hsiang
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012581869
Saved in:
4
The effect of specific discount pattern in terms of price promotions on perceived price attractiveness and purchase intention : an experimental research
Büyükdağ, Naci
;
Soysal, Ayşe Nur
;
Ki̇tapci, Olgun
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012269008
Saved in:
5
Consumer reactions to price discounts across online shopping experiences
Sheehan, Daniel
;
Hardesty, David M.
;
Ziegler, Alexander H.
- In:
Journal of retailing and consumer services
51
(
2019
),
pp. 129-138
Persistent link: https://www.econbiz.de/10012115057
Saved in:
6
Investigating discounting of discounts in an online context : the mediating effect of discount credibility and moderating effect of online daily deal promotions
Carlson, Jeffrey R.
;
Kukar-Kinney, Monika
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 153-160
Persistent link: https://www.econbiz.de/10011808572
Saved in:
7
When less is better than more : just-below discount in tensile price promotions
Banerjee, Prantosh J.
;
Tripathi, Sanjeev
;
Sahay, Arvind
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 93-102
Persistent link: https://www.econbiz.de/10011528540
Saved in:
8
Is the price right? : strategies for new introductions
Docters, Rob
;
Katz, Raul
;
Bernstein, Jerry
;
Schefers, Bert
- In:
Journal of business strategy
31
(
2010
)
3
,
pp. 29-37
Persistent link: https://www.econbiz.de/10003982593
Saved in:
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