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~isPartOf:"Journal of business-to-business marketing"
~isPartOf:"Journal of customer behaviour"
~isPartOf:"Journal of marketing"
~isPartOf:"The journal of business & industrial marketing"
~subject:"USA"
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Search: subject:"B-to-B-Marketing"
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USA
B-to-B-Marketing
406
Business-to-business marketing
406
Lieferantenmanagement
243
Supplier relationship management
243
Relationship marketing
137
Beziehungsmarketing
136
Marketing management
75
Marketingmanagement
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industrial marketing
56
business marketing
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Salespeople
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Verkaufspersonal
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Electronic Commerce
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Marketing
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Verkauf
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Consumer behaviour
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Kundenzufriedenheit
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Innovation
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Customer value
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B2B
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Lichtenthal, J. David
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2
Honeycutt, Earl D.
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1
Le, Thuong T.
1
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1
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1
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Journal of business-to-business marketing
Journal of customer behaviour
Journal of marketing
The journal of business & industrial marketing
Industrial marketing management : the international journal for industrial and high-tech firms
26
Harvard business review : HBR
5
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
4
Field guide to case study research in business-to-business marketing and purchasing
3
The journal of personal selling & sales management : JPSSM
3
Harvard-Business-Manager : das Wissen der Besten
2
Journal of marketing theory and practice
2
Journal of marketing theory and practice : JMTP
2
AMS review : official publication of the Academy of Marketing Science
1
Academy of Management journal : AMJ
1
Akron business and economic review
1
American journal of business : applying research to practice ; AJB
1
Beiträge zum Europäischen Wirtschaftsrecht
1
Birkbeck working papers in economics and finance : BWPEF
1
Business horizons
1
Business-to-business marketing management : strategies, cases and solutions
1
Collaboration and competition in business ecosystems
1
Customer Relationship Management : the ultimate guide to efficient use of CRM
1
Die Betriebswirtschaft : DBW
1
Enterprise & society : the international journal of business history
1
European journal of marketing : EJM
1
Global business and organizational excellence : a review of research & best practices
1
Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
1
Information systems management
1
Information systems research : ISR
1
International journal of integrated supply management : IJISM
1
International journal of internet marketing and advertising : IJIMA
1
International journal of services technology and management
1
International small business journal : researching entrepreneurship
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business economics : JBE
1
Journal of business market management : JBM
1
Journal of business research : JBR
1
Journal of marketing management : MM
1
Journal of operations management
1
Journal of organizational change management
1
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ECONIS (ZBW)
27
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1
Purchasing for someone else in a B-to-B context : joint effects of choice overload and accountability
Schaffrath, Kathrin
;
Wentzel, Daniel
;
Erkin, Aras
- In:
Journal of business-to-business marketing
25
(
2018
)
1
,
pp. 11-29
Persistent link: https://www.econbiz.de/10011847813
Saved in:
2
JBBM at 21 : theme reflections one year later, with a design view of
B-to-B
marketing
field and closing tribute to David T. Wilson
Rodriguez, Carlos M.
- In:
Journal of business-to-business marketing
23
(
2016
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10011496437
Saved in:
3
Organizational buying decision approaches in manufacturing industry : developing measures and typology
Sinčić Ćorić, Dubravka
;
Anić, Ivan-Damir
;
Rajh, …
- In:
The journal of business & industrial marketing
32
(
2017
)
2
,
pp. 227-237
Persistent link: https://www.econbiz.de/10011629502
Saved in:
4
Business, industrial marketing and uncertainty
Merigo, Jose Maria
(
ed.
);
Gil Lafuente, Ana María
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011523948
Saved in:
5
Understanding structures and practices of meaning-making in industrial networks
Lowe, Sid
;
Rod, Michel
;
Hwang, Ki-Soon
- In:
The journal of business & industrial marketing
31
(
2016
)
4
,
pp. 531-542
Persistent link: https://www.econbiz.de/10011496704
Saved in:
6
Editorial: current issues and challenges in B2B marketing
Kooli, Kaouther
- In:
Journal of customer behaviour
15
(
2016
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10011655439
Saved in:
7
A scientometric analysis of publications in the Journal of Business-to-Business Marketing 1993 - 2014
Young, Louise
;
Wilkinson, Ian F.
;
Smith, Andrew
- In:
Journal of business-to-business marketing
22
(
2015
)
1/2
,
pp. 111-123
Persistent link: https://www.econbiz.de/10011304030
Saved in:
8
Constructing business-to-business marketing models that overcome the limitations in variable-based and case-based research paradigms
Woodside, Arch G.
- In:
Journal of business-to-business marketing
22
(
2015
)
1/2
,
pp. 95-110
Persistent link: https://www.econbiz.de/10011304033
Saved in:
9
Science mapping in industrial marketing
Vieira, Francisco
;
Brito, Carlos Henrique Figueiredo e …
- In:
The journal of business & industrial marketing
30
(
2015
)
1
,
pp. 105-115
Persistent link: https://www.econbiz.de/10010526565
Saved in:
10
Managerial implications in solution business studies : analysis of type of relevance addressed
Salminen, Risto Tapio
;
Oinonen, Minna
;
Haimala, Juha
- In:
The journal of business & industrial marketing
29
(
2014
)
7/8
,
pp. 562-573
Persistent link: https://www.econbiz.de/10010422029
Saved in:
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