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~isPartOf:"Journal of business-to-business marketing"
~isPartOf:"Journal of customer behaviour"
~isPartOf:"Journal of marketing"
~isPartOf:"The journal of business & industrial marketing"
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Search: subject:"B-to-B-Marketing"
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B-to-B-Marketing
406
Business-to-business marketing
406
Lieferantenmanagement
243
Supplier relationship management
243
Relationship marketing
137
Beziehungsmarketing
136
Marketing management
75
Marketingmanagement
75
industrial marketing
56
business marketing
54
Salespeople
52
Verkaufspersonal
52
E-commerce
39
Electronic Commerce
39
Marketing
39
Selling
37
Verkauf
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Consumer behaviour
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Customer satisfaction
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Konsumentenverhalten
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Kundenzufriedenheit
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Innovation
34
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Customer value
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Brand management
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406
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English
408
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Grewal, Rajdeep
6
Kowalkowski, Christian
6
Hutt, Michael D.
5
Katrichis, Jerome M.
5
LaPlaca, Peter J.
5
Lichtenthal, J. David
5
Svensson, Göran
5
Tzempelikos, Nektarios
5
Walker, Beth A.
5
Bolton, Ruth N.
4
Dant, Rajiv P.
4
Garry, Tony
4
Granot, Elad
4
Homburg, Christian
4
Høgevold, Nils
4
Kooli, Kaouther
4
Lilien, Gary L.
4
Mummalaneni, Venkatapparao
4
Rodriguez, Michael
4
Tarasi, Crina O.
4
Ulkuniemi, Pauliina
4
Brashear-Alejandro, Thomas
3
Brennan, Ross
3
Burton, Jamie
3
Corsaro, Daniela
3
Felzensztein, Christian
3
Honeycutt, Earl D.
3
Iacobucci, Dawn
3
Kindström, Daniel
3
Malhotra, Naresh K.
3
Merigo, Jose Maria
3
Nordin, Fredrik
3
Otero-Neira, Carmen
3
Schmitz, Christian
3
Schwepker, Charles H. <Jr.>
3
Sridhar, Shrihari
3
Uslay, Can
3
Wang, Rui
3
Wilson, David T.
3
Wright, Len Tiu
3
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Journal of business-to-business marketing
Journal of customer behaviour
Journal of marketing
The journal of business & industrial marketing
Industrial marketing management : the international journal for industrial and high-tech firms
602
Journal of business research : JBR
96
SpringerLink / Bücher
88
Handbook of business-to-business marketing
35
Springer eBook Collection
34
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
Research
25
Springer eBook Collection / Business and Economics
22
Gabler Edition Wissenschaft
21
Journal of the Academy of Marketing Science
19
The journal of personal selling & sales management : JPSSM
19
Harvard-Business-Manager : das Wissen der Besten
18
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Marketing intelligence & planning
16
Europäische Hochschulschriften / 5
15
Harvard business review : HBR
15
Innovation in pricing : contemporary theories and best practices
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
15
Business-to-Business-Marketing
14
European journal of marketing : EJM
14
Gabler Edition Wissenschaft / Business-to-Business-Marketing
13
essentials
13
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of business market management : JBM
12
Journal of strategic marketing
12
Journal of marketing management : MM
11
Journal of marketing theory and practice
11
Journal of personal selling & sales management
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
Psychology & marketing
10
The service industries journal
10
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
9
Brand the Future : systematische Markenentwicklung im B2B
9
Field guide to case study research in business-to-business marketing and purchasing
9
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ECONIS (ZBW)
408
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11
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
12
Examining B2B channel decision-making within differential quality-level zone : a supply chain design using a non-cooperative strategic game theoretic approach (“Stackelberg Supply...
Cao, Bin
;
Dubey, Rameshwar
;
Luo, Zongwei
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 336-349
Persistent link: https://www.econbiz.de/10014473051
Saved in:
13
Impact of various structural attributes on B2B sustainability positioning
Gogia, Divya
;
Gupta, Sandeep Kumar
;
Rathi, Priya
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 388-406
Persistent link: https://www.econbiz.de/10014473063
Saved in:
14
Identifying the determinants and consequences of post-recovery satisfaction in B2B customers : a multidimensional justice theory perspective
Ahmad, Bilal
;
Yuan, Jingbo
;
Akhtar, Nadeem
;
Ashfaq, Muhammad
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 423-437
Persistent link: https://www.econbiz.de/10014473086
Saved in:
15
B to B sellers' skill level in sales performance : frameworks and findings
Høgevold, Nils
;
Rodríguez, Rocío
;
Svensson, Göran
; …
- In:
Journal of business-to-business marketing
28
(
2021
)
3
,
pp. 265-281
Persistent link: https://www.econbiz.de/10012802187
Saved in:
16
CSR orientation for competitive advantage in business-to-business markets of emerging economies : the mediating role of trust and corporate reputation
Salam, Mohammad Asif
;
Jahed, Mohammed Abu
- In:
The journal of business & industrial marketing
38
(
2023
)
11
,
pp. 2277-2293
Persistent link: https://www.econbiz.de/10014471944
Saved in:
17
Social media branding in the food industry : comparing B2B and B2C companies' use of sustainability messaging on Twitter
Garner, Benjamin
;
Mady, Ashraf
- In:
The journal of business & industrial marketing
38
(
2023
)
11
,
pp. 2485-2504
Persistent link: https://www.econbiz.de/10014472003
Saved in:
18
The power of connecting experience data and operational data : more than the sum of its parts?
Bathke, Henrik
;
Birkel, Hendrik
;
Gracht, Heiko von der
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
12
,
pp. 2604-2625
Persistent link: https://www.econbiz.de/10014472598
Saved in:
19
Effectual networking capability and SME performance in international B2B markets
Karami, Masoud
;
Wooliscroft, Ben
;
McNeill, Lisa S.
- In:
The journal of business & industrial marketing
38
(
2023
)
12
,
pp. 2655-2672
Persistent link: https://www.econbiz.de/10014472604
Saved in:
20
Recent trends in supply chain management of business-to-business firms : a review and future research directions
Shrivastava, Santosh Kumar
- In:
The journal of business & industrial marketing
38
(
2023
)
12
,
pp. 2673-2693
Persistent link: https://www.econbiz.de/10014472606
Saved in:
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