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~isPartOf:"Journal of business-to-business marketing"
~isPartOf:"Journal of customer behaviour"
~isPartOf:"Journal of marketing"
~person:"Hammervoll, Trond"
~person:"Walker, Beth A."
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B-to-B-Marketing
7
Business-to-business marketing
7
Customer value
4
Kundenwert
4
Market segmentation
4
Marktsegmentierung
4
Portfolio selection
4
Portfolio-Management
4
Lieferkette
2
Supply chain
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business marketing
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industrial marketing
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Betriebswirtschaftslehre
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business journals
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Hammervoll, Trond
Walker, Beth A.
Grewal, Rajdeep
6
Hutt, Michael D.
5
Katrichis, Jerome M.
5
LaPlaca, Peter J.
5
Lichtenthal, J. David
5
Bolton, Ruth N.
4
Dant, Rajiv P.
4
Homburg, Christian
4
Lilien, Gary L.
4
Mummalaneni, Venkatapparao
4
Rodriguez, Michael
4
Tarasi, Crina O.
4
Tzempelikos, Nektarios
4
Honeycutt, Earl D.
3
Iacobucci, Dawn
3
Kooli, Kaouther
3
Malhotra, Naresh K.
3
Schmitz, Christian
3
Svensson, Göran
3
Uslay, Can
3
Wang, Rui
3
Wilson, David T.
3
Akrout, Houcine
2
Anderson, James C.
2
Billett, Matthew T.
2
Bornemann, Torsten
2
Brennan, Ross
2
Burton, Jamie
2
Chakravarty, Anindita
2
Dubinsky, Alan J.
2
Gebauer, Heiko
2
Good, Megan C.
2
Hahn, Alexander
2
Hughes, Douglas E.
2
Høgevold, Nils
2
Kim, Namwoon
2
Krishnan, Vijaykumar
2
Lam, Son K.
2
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Journal of business-to-business marketing
Journal of customer behaviour
Journal of marketing
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ECONIS (ZBW)
7
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1
Expanding the unit of analysis from firms to supply networks
Hammervoll, Trond
- In:
Journal of business-to-business marketing
23
(
2016
)
3
,
pp. 193-205
Persistent link: https://www.econbiz.de/10011606382
Saved in:
2
Bridging the theory-practice gap in business marketing : lessons from the field ; the JBBM at 21
Hutt, Michael D.
;
Walker, Beth A.
- In:
Journal of business-to-business marketing
22
(
2015
)
1/2
,
pp. 67-72
Persistent link: https://www.econbiz.de/10011304038
Saved in:
3
Balancing risk and return in a customer portfolio
Tarasi, Crina O.
;
Bolton, Ruth N.
;
Hutt, Michael D.
; …
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 1-17
Persistent link: https://www.econbiz.de/10009159910
Saved in:
4
A comment on "Balancing risk and return in a customer portfolio"
Selnes, Fred
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 18-20
Persistent link: https://www.econbiz.de/10009261627
Saved in:
5
"Balancing risk and return in a customer portfolio" : a reply
Tarasi, Crina O.
;
Bolton, Ruth N.
;
Hutt, Michael D.
; …
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 23-26
Persistent link: https://www.econbiz.de/10009266646
Saved in:
6
"Balancing risk and return in a customer portfolio" : a comment
Billett, Matthew T.
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 21-23
Persistent link: https://www.econbiz.de/10009266654
Saved in:
7
Dealing with damage in supply chain relationships
Hammervoll, Trond
- In:
Journal of business-to-business marketing
18
(
2011
)
2
,
pp. 127-154
Persistent link: https://www.econbiz.de/10009241336
Saved in:
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