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~isPartOf:"Journal of business-to-business marketing"
~isPartOf:"Journal of marketing"
~subject:"Selling"
~subject:"Supplier relationship management"
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Search: subject:"B-to-B-Marketing"
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Selling
Supplier relationship management
B-to-B-Marketing
158
Business-to-business marketing
158
Lieferantenmanagement
87
industrial marketing
56
business marketing
54
Beziehungsmarketing
45
Relationship marketing
45
Marketing
26
Marketing management
26
Marketingmanagement
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business-to-business marketing
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Electronic Commerce
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Innovation management
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Innovationsmanagement
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Konsumentenverhalten
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Kundenzufriedenheit
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Marketing theory
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Marketingtheorie
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Industrie
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99
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Grewal, Rajdeep
4
Homburg, Christian
4
Lichtenthal, J. David
4
Tzempelikos, Nektarios
4
Lilien, Gary L.
3
Malhotra, Naresh K.
3
Mummalaneni, Venkatapparao
3
Rodriguez, Michael
3
Svensson, Göran
3
Uslay, Can
3
Akrout, Houcine
2
Bornemann, Torsten
2
Dant, Rajiv P.
2
Good, Megan C.
2
Hahn, Alexander
2
Honeycutt, Earl D.
2
Høgevold, Nils
2
Katrichis, Jerome M.
2
Krishnan, Vijaykumar
2
LaPlaca, Peter J.
2
Lam, Son K.
2
Lapuka, Ivan I.
2
Lim, Weng Marc
2
Nordin, Fredrik
2
Schmitz, Christian
2
Schwepker, Charles H. <Jr.>
2
Sridhar, Shrihari
2
Wilson, David T.
2
Alam, Ian
1
Alavi, Sascha
1
Alnakhli, Hayam
1
Andersen, Otto
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Anderson, James C.
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1
Asseraf, Yoel
1
Banerjee, Probir
1
Barrett, Nigel J.
1
Besson, Ekaterina
1
Bigné Alcañiz, J. Enrique
1
Bocconcelli, Roberta
1
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Journal of business-to-business marketing
Journal of marketing
Industrial marketing management : the international journal for industrial and high-tech firms
366
The journal of business & industrial marketing
159
Journal of business research : JBR
81
SpringerLink / Bücher
26
Journal of the Academy of Marketing Science
16
Gabler Edition Wissenschaft / Business-to-Business-Marketing
12
Springer eBook Collection / Business and Economics
12
Journal of personal selling & sales management
11
The journal of personal selling & sales management : JPSSM
11
Marketing intelligence & planning
10
Journal of strategic marketing
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Gabler Edition Wissenschaft
7
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
Business horizons
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
Journal of customer behaviour
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of marketing research
6
Journal of service research
6
Asia Pacific journal of marketing and logistics
5
Berichte aus der Betriebswirtschaft
5
Business-to-business marketing management : strategies, cases and solutions
5
European journal of marketing
5
Gabler Research
5
International journal of procurement management
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Journal of revenue and pricing management
5
The journal of services marketing
5
The service industries journal
5
Business-to-Business-Marketing
4
Cogent business & management
4
European business review : EBR ; the official journal of the International Management Centres, Europe
4
European journal of marketing : EJM
4
Harvard business review : HBR
4
International business and economics research journal
4
International journal of business environment : IJBE
4
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ECONIS (ZBW)
99
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71
The process of trust formation in e-business : insights from case studies of two small firms
Banerjee, Probir
;
Ma, Louis
- In:
Journal of business-to-business marketing
21
(
2014
)
3
,
pp. 171-186
Persistent link: https://www.econbiz.de/10010465721
Saved in:
72
Relationship quality in cross-border exchanges : a temporal perspective
Akrout, Houcine
- In:
Journal of business-to-business marketing
21
(
2014
)
3
,
pp. 145-169
Persistent link: https://www.econbiz.de/10010465723
Saved in:
73
Cross-selling performance in complex selling contexts : an examination of supervisory- and compensation-based controls
Schmitz, Christian
;
Lee, You-Cheong
;
Lilien, Gary L.
- In:
Journal of marketing
78
(
2014
)
3
,
pp. 1-19
Persistent link: https://www.econbiz.de/10010360457
Saved in:
74
Aligning company and dealer perspectives in corporate branding : implications for dealer satisfaction and commitment
Anisimova, Tatiana
;
Mavondo, Felix
- In:
Journal of business-to-business marketing
21
(
2014
)
1
,
pp. 35-56
Persistent link: https://www.econbiz.de/10010343524
Saved in:
75
A reconceptualization of manufacturers' service strategies
Raddats, Chris
;
Kowalkowski, Christian
- In:
Journal of business-to-business marketing
21
(
2014
)
1
,
pp. 19-34
Persistent link: https://www.econbiz.de/10010343529
Saved in:
76
The impact of guanxi on ethical perceptions : the case of Taiwanese salespeople
Huang, Wen-yeh
;
Huang, Ching-yun
;
Dubinsky, Alan J.
- In:
Journal of business-to-business marketing
21
(
2014
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10010343533
Saved in:
77
Supplier-selected referrals
Hada, Mahima
;
Grewal, Rajdeep
;
Lilien, Gary L.
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 34-51
Persistent link: https://www.econbiz.de/10010345573
Saved in:
78
Information asymmetries as antecedents of opportunism in buyer-supplier relationships : testing principal-agent theory
Steinle, Claus
;
Schiele, Holger
;
Ernst, Tanja
- In:
Journal of business-to-business marketing
21
(
2014
)
2
,
pp. 123-140
Persistent link: https://www.econbiz.de/10010382573
Saved in:
79
Using signals to initiate importer-exporter relationships : evidence from Vietnamese importers
Nguyen, Mai T. T.
;
Barrett, Nigel J.
;
Nguyen, Tho D.
- In:
Journal of business-to-business marketing
21
(
2014
)
2
,
pp. 111-122
Persistent link: https://www.econbiz.de/10010382575
Saved in:
80
The effects of relationship marketing on share of business : a synthesis and comparison of models
Vieira, Armando Luis
;
Winklhofer, Heidi
;
Ennew, Christine T.
- In:
Journal of business-to-business marketing
21
(
2014
)
2
,
pp. 85-110
Persistent link: https://www.econbiz.de/10010382578
Saved in:
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