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~isPartOf:"Journal of business-to-business marketing"
~isPartOf:"Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis"
~subject:"Business-to-Business-Marketing"
~subject:"Marketingtheorie"
~subject:"Pricing strategy"
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Business-to-Business-Marketing
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B-to-B-Marketing
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Business-to-business marketing
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Lieferantenmanagement
81
Supplier relationship management
81
industrial marketing
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business marketing
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Journal of business-to-business marketing
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
SpringerLink / Bücher
66
Industrial marketing management : the international journal for industrial and high-tech firms
43
Springer eBook Collection
25
Research
18
Springer eBook Collection / Business and Economics
16
Business-to-Business-Marketing
13
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
11
Innovation in pricing : contemporary theories and best practices
10
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
10
essentials
10
Gabler Research
9
Gabler Edition Wissenschaft
8
The journal of business & industrial marketing
8
Gabler Edition Wissenschaft / Business-to-Business-Marketing
7
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7
Beiträge zur empirischen Marketing- und Vertriebsforschung
5
Modernes Marketing für Studium und Praxis
5
Schriften zum innovativen Marketing
5
Essentials
4
Europäische Hochschulschriften / 5
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Innovatives Markenmanagement
4
Journal of business research : JBR
4
Journal of revenue and pricing management
4
Lehrbuch
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Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
4
Applied Marketing Science / Angewandte Marketingforschung
3
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Gabler Research / Business-to-Business-Marketing
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3
Kundenmanagement & Electronic Commerce
3
Manufacturing & service operations management : M & SOM
3
Springer Gabler Research
3
Springer-Gabler Research
3
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ECONIS (ZBW)
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1
Some reflections on the state of business-to-business marketing research
Tzempelikos, Nektarios
- In:
Journal of business-to-business marketing
29
(
2022
)
2
,
pp. 119-130
Persistent link: https://www.econbiz.de/10013359015
Saved in:
2
The role of salespeople in value co-creation and its impact on sales performance
Alnakhli, Hayam
;
Inyang, Aniefre Eddie
;
Itani, Omar S.
- In:
Journal of business-to-business marketing
28
(
2021
)
4
,
pp. 347-367
Persistent link: https://www.econbiz.de/10012802196
Saved in:
3
The impact of client-professional relationships in ex ante value creation : a service-dominant logic perspective
Skjølsvik, Tale
- In:
Journal of business-to-business marketing
24
(
2017
)
3
,
pp. 183-199
Persistent link: https://www.econbiz.de/10011763039
Saved in:
4
Empirical
B-to-B
marketing
research - a literature-based analysis of the period between 1983 and 2012
Kienzle, Natalie
-
2016
Persistent link: https://www.econbiz.de/10011542346
Saved in:
5
Constructing business-to-business marketing models that overcome the limitations in variable-based and case-based research paradigms
Woodside, Arch G.
- In:
Journal of business-to-business marketing
22
(
2015
)
1/2
,
pp. 95-110
Persistent link: https://www.econbiz.de/10011304033
Saved in:
6
Incentivierung von Teams in industriellen Verhandlungen
Schwarz, Daniel
-
2014
-
1., Aufl.
Persistent link: https://www.econbiz.de/10010258855
Saved in:
7
Kundenelimination und negatives Word-of-Mouth auf BtoB-Märkten
Buyun, Inna
-
2013
Persistent link: https://www.econbiz.de/10010199185
Saved in:
8
One-to-one and one-to-many business relationship marketing : toward a theoretical framework
Niculescu, Mihai
;
Payne, Collin R.
;
Krishnan, Vijaykumar
- In:
Journal of business-to-business marketing
20
(
2013
)
2
,
pp. 51-64
Persistent link: https://www.econbiz.de/10009760639
Saved in:
9
Leistungsqualität und Preisfairness als Einflussfaktoren der Kundenzufriedenheit in industriellen Geschäftsbeziehungen
Röthele, Sebastian
-
2012
Persistent link: https://www.econbiz.de/10009427251
Saved in:
10
Analyse und Steuerung von Verhandlungsperformance in industriellen Verhandlungen
Schwarz, Sabine
-
2012
Persistent link: https://www.econbiz.de/10009553833
Saved in:
1
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