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~isPartOf:"Journal of business-to-business marketing"
~language:"eng"
~subject:"Business-to-Business-Marketing"
~subject:"Marketingtheorie"
~subject:"Pricing strategy"
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Business-to-Business-Marketing
Marketingtheorie
Pricing strategy
B-to-B-Marketing
126
Business-to-business marketing
126
Lieferantenmanagement
77
Supplier relationship management
77
industrial marketing
56
business marketing
54
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35
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Katrichis, Jerome M.
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Journal of business-to-business marketing
Industrial marketing management : the international journal for industrial and high-tech firms
43
Innovation in pricing : contemporary theories and best practices
10
SpringerLink / Bücher
10
The journal of business & industrial marketing
8
Business-to-Business-Marketing
4
Journal of business research : JBR
4
Journal of revenue and pricing management
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3
Springer eBook Collection / Business and Economics
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Advances in business marketing and purchasing
2
Contributions to Management Science
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ESCP-EAP working paper
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Gabler Edition Wissenschaft / Business-to-Business-Marketing
2
Handbook of business-to-business marketing
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Information systems research : ISR
2
Journal of customer behaviour
2
Journal of marketing
2
Journal of the Academy of Marketing Science
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Marketing theory
2
Research
2
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
2
Springer Gabler Research
2
Springer eBook Collection
2
The Oxford handbook of pricing management
2
The ROI of pricing : measuring the impact and making the business case
2
Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
AMS - advanced marketing series
1
Absatzwirtschaft
1
Advanced marketing series
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Asia Pacific journal of marketing and logistics
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Asian journal of management cases : AJMC
1
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Computers & operations research : and their applications to problems of world concern ; an international journal
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Creating and managing superior customer value
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1
Some reflections on the state of business-to-business marketing research
Tzempelikos, Nektarios
- In:
Journal of business-to-business marketing
29
(
2022
)
2
,
pp. 119-130
Persistent link: https://www.econbiz.de/10013359015
Saved in:
2
The role of salespeople in value co-creation and its impact on sales performance
Alnakhli, Hayam
;
Inyang, Aniefre Eddie
;
Itani, Omar S.
- In:
Journal of business-to-business marketing
28
(
2021
)
4
,
pp. 347-367
Persistent link: https://www.econbiz.de/10012802196
Saved in:
3
The impact of client-professional relationships in ex ante value creation : a service-dominant logic perspective
Skjølsvik, Tale
- In:
Journal of business-to-business marketing
24
(
2017
)
3
,
pp. 183-199
Persistent link: https://www.econbiz.de/10011763039
Saved in:
4
Constructing business-to-business marketing models that overcome the limitations in variable-based and case-based research paradigms
Woodside, Arch G.
- In:
Journal of business-to-business marketing
22
(
2015
)
1/2
,
pp. 95-110
Persistent link: https://www.econbiz.de/10011304033
Saved in:
5
One-to-one and one-to-many business relationship marketing : toward a theoretical framework
Niculescu, Mihai
;
Payne, Collin R.
;
Krishnan, Vijaykumar
- In:
Journal of business-to-business marketing
20
(
2013
)
2
,
pp. 51-64
Persistent link: https://www.econbiz.de/10009760639
Saved in:
6
Business marketing in China : review and prospects
Wang, Rui
;
Song, Jing
- In:
Journal of business-to-business marketing
18
(
2011
)
1
,
pp. 1-49
Persistent link: https://www.econbiz.de/10009009254
Saved in:
7
Biased tariff choices : exploring role effects in B to B settings
Backhaus, Klaus
;
Koch, Matthias
;
Stingel, Susanne
- In:
Journal of business-to-business marketing
18
(
2011
)
4
,
pp. 357-379
Persistent link: https://www.econbiz.de/10009412777
Saved in:
8
Commentary: relative presence of business-to-business research in retailing literature
Dant, Rajiv P.
;
Brown, James R.
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 31-39
Persistent link: https://www.econbiz.de/10003851187
Saved in:
9
Commentary: Relative presence of business-to-business research in the marketing literature : review and future directions
Lichtenthal, J. David
;
Mummalaneni, Venkatapparao
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 40-54
Persistent link: https://www.econbiz.de/10003851190
Saved in:
10
Relative presence of business-to-business research in the marketing literature
LaPlaca, Peter J.
;
Katrichis, Jerome M.
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 1-22
Persistent link: https://www.econbiz.de/10003850672
Saved in:
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