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~isPartOf:"Journal of business-to-business marketing"
~person:"Malhotra, Naresh K."
~source:"econis"
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B-to-B-Marketing
3
Business-to-business marketing
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Lieferantenmanagement
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Supplier relationship management
3
USA
3
United States
3
Bibliometrics
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Malhotra, Naresh K.
Lichtenthal, J. David
9
Svensson, Göran
9
Tzempelikos, Nektarios
8
Katrichis, Jerome M.
5
LaPlaca, Peter J.
5
Mummalaneni, Venkatapparao
5
Honeycutt, Earl D.
4
Hutt, Michael D.
4
Kooli, Kaouther
4
Rodriguez, Michael
4
Ryu, Sungmin
4
Stone, Merlin
4
Zhuang, Guijun
4
Akrout, Houcine
3
Anderson, James C.
3
Aravopoulou, Eleni
3
Dant, Rajiv P.
3
Gebauer, Heiko
3
Hammervoll, Trond
3
Høgevold, Nils
3
Otero-Neira, Carmen
3
Rodríguez, Rocío
3
Shoham, Aviv
3
Speh, Thomas W.
3
Uslay, Can
3
Wang, Rui
3
Wei, Ruifeng
3
Wilson, David T.
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Awuah, Gabriel B.
2
Backhaus, Klaus
2
Barclay, Donald W.
2
Boeck, Harold
2
Bourguignon, Benoit
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Camarero Izquierdo, Carmen
2
Chashmi, Seyed Ali Nabavi
2
Clarke, Theresa B.
2
Deutscher, Terry H.
2
Dubinsky, Alan J.
2
Eriksson, Theresa
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Journal of business-to-business marketing
Review of marketing research
16
Legends in marketing
9
SAGE library in marketing
7
Review of Marketing Research Ser.
4
Fundamentals of marketing research ; Vol. 1
3
Journal of business research : JBR
3
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
2
Emerald insight
2
Fundamentals of marketing research ; Vol. 6
2
Journal of international consumer marketing
2
Journal of marketing research : JMR
2
Marketing intelligence & planning
2
Psychology & marketing
2
Research and the development of pedagogical materials : working papers
2
Springer eBook Collection / Business and Economics
2
SpringerLink / Bücher
2
AMS review : official publication of the Academy of Marketing Science
1
Always learning
1
Fundamentals of marketing research ; Vol. 4
1
International journal of consumer studies
1
International journal of quality & reliability management
1
International journal of technology management : IJTM
1
International marketing review
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of retailing
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Marketing strategy collection
1
Pearson always learning
1
Prentice-Hall international editions
1
Review of marketing research , 4
1
The handbook of marketing research : uses, misuses, and future advances
1
The journal of brand management : an international journal
1
The nature and scope of marketing research
1
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ECONIS (ZBW)
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Reply: Assessing B2B research in the
marketing
literature : focus versus relevance
LaPlaca, Peter J.
;
Katrichis, Jerome M.
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 55-61
Persistent link: https://www.econbiz.de/10003851198
Saved in:
2
Commentary on "The essence of business
marketing
theory, research and tactics : contributions by the Journal of Business-to-Business
Marketing
," by Lichtenthal, Mummalaneni, and Wi...
Malhotra, Naresh K.
;
Uslay, Can
;
Ndubisi, Nelson Oly
- In:
Journal of business-to-business marketing
15
(
2008
)
2
,
pp. 204-217
Persistent link: https://www.econbiz.de/10003814692
Saved in:
3
Commentary: relative presence of business-to-business research in the
marketing
literature : the demand-oriented path forward
Malhotra, Naresh K.
;
Uslay, Can
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 23-30
Persistent link: https://www.econbiz.de/10003851180
Saved in:
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