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~isPartOf:"Journal of business-to-business marketing"
~person:"Malhotra, Naresh K."
~subject:"B-to-B-Marketing"
~subject:"Market research"
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B-to-B-Marketing
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Business-to-business marketing
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Lieferantenmanagement
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Malhotra, Naresh K.
Katrichis, Jerome M.
5
LaPlaca, Peter J.
5
Lichtenthal, J. David
5
Mummalaneni, Venkatapparao
4
Rodriguez, Michael
4
Tzempelikos, Nektarios
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Dant, Rajiv P.
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Svensson, Göran
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Uslay, Can
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Wang, Rui
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Wilson, David T.
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Hammervoll, Trond
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Journal of business-to-business marketing
Review of marketing research
11
SAGE library in marketing
7
Fundamentals of marketing research ; Vol. 1
3
Legends in marketing
3
Review of Marketing Research Ser.
3
Fundamentals of marketing research ; Vol. 6
2
Journal of marketing research : JMR
2
Always learning
1
Emerald insight
1
Fundamentals of marketing research ; Vol. 4
1
International marketing review
1
Journal of business research : JBR
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of the Academy of Marketing Science
1
Pearson always learning
1
Prentice-Hall international editions
1
Psychology & marketing
1
Review of marketing research , 4
1
The handbook of marketing research : uses, misuses, and future advances
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The nature and scope of marketing research
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ECONIS (ZBW)
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Reply: Assessing B2B research in the
marketing
literature : focus versus relevance
LaPlaca, Peter J.
;
Katrichis, Jerome M.
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 55-61
Persistent link: https://www.econbiz.de/10003851198
Saved in:
2
Commentary on "The essence of business
marketing
theory, research and tactics : contributions by the Journal of Business-to-Business
Marketing
," by Lichtenthal, Mummalaneni, and Wi...
Malhotra, Naresh K.
;
Uslay, Can
;
Ndubisi, Nelson Oly
- In:
Journal of business-to-business marketing
15
(
2008
)
2
,
pp. 204-217
Persistent link: https://www.econbiz.de/10003814692
Saved in:
3
Commentary: relative presence of business-to-business research in the
marketing
literature : the demand-oriented path forward
Malhotra, Naresh K.
;
Uslay, Can
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 23-30
Persistent link: https://www.econbiz.de/10003851180
Saved in:
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