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Search: subject_exact:"Marketingpolitik"
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Marketing
42
B-to-B-Marketing
35
Business-to-business marketing
35
Lieferantenmanagement
33
Supplier relationship management
33
Marketing management
30
Marketingmanagement
30
industrial marketing
28
business marketing
25
Beziehungsmarketing
11
Relationship marketing
11
Innovation
9
USA
8
United States
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Salespeople
7
Selling
7
Verkauf
7
Verkaufspersonal
7
New product development
6
Produktentwicklung
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Graduate economics education
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5
Marktforschung
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Wirtschaftsstudium
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relationship marketing
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Innovation management
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Innovationsmanagement
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Kundenwert
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56
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Hutt, Michael D.
4
Honeycutt, Earl D.
3
Lichtenthal, J. David
3
Speh, Thomas W.
3
Barclay, Donald W.
2
Deutscher, Terry H.
2
Hao, Andy W.
2
Helm, Roland
2
Kim, Namwoon
2
Krinner, Stephanie
2
Lim, Weng Marc
2
Mummalaneni, Venkatapparao
2
Shoham, Aviv
2
Stone, Merlin
2
Tzempelikos, Nektarios
2
Vandenbosch, Mark H.
2
Wilson, David T.
2
Akrout, Houcine
1
Anderson, James C.
1
Aravopoulou, Eleni
1
Artis, Andrew B.
1
Askew, Matthew A
1
Asseraf, Yoel
1
Backhaus, Klaus
1
Besson, Ekaterina
1
Birn, Robin
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Bocconcelli, Roberta
1
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1
Brexendorf, Tim Oliver
1
Brink, Kyle E.
1
Butaney, Gul T.
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Camarero Izquierdo, Carmen
1
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1
Chang, Dae Ryun
1
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1
Ching, Lim Ai
1
Curran, James M.
1
Dant, Rajiv P.
1
Dasgupta, Aniruddha
1
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Journal of business-to-business marketing
Journal of business research : JBR
378
Industrial marketing management : the international journal for industrial and high-tech firms
279
Journal of strategic marketing
187
European journal of marketing : EJM
175
Journal of marketing management : MM
158
Journal of the Academy of Marketing Science
143
Journal of marketing
137
The journal of business & industrial marketing
109
Journal of marketing communications
102
Marketing intelligence & planning
96
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
92
Journal of retailing and consumer services
83
Management science : journal of the Institute for Operations Research and the Management Sciences
70
Marketing theory
69
Jahrbuch der Absatz- und Verbrauchsforschung
66
Journal of marketing research : JMR
66
Marketing : ZFP ; journal of research and management
66
The marketing review
66
Journal of macromarketing : examining the interactions among markets, marketing, and society
63
Journal of advertising research
61
Journal of marketing education : JME
61
The journal of brand management : an international journal
60
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
58
Asia Pacific journal of marketing and logistics
57
Business horizons
56
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
55
Journal of business economics : JBE
54
Journal of business ethics : JOBE
52
AMS review : official publication of the Academy of Marketing Science
50
Harvard-Business-Manager : das Wissen der Besten
49
Journal of historical research in marketing
48
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
46
Journal of global marketing
45
Marketing letters : a journal of research in marketing
45
The journal of product & brand management
44
International marketing review
43
Harvard business review : HBR
42
Journal of Islamic marketing : JIMA
42
International journal of technology marketing : IJTMkt
41
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ECONIS (ZBW)
56
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1
Manufacturers' acquiescence to buyers' sourcing requests in industrial markets
Teng, Wenbo
;
Chan, Ricky Y. K.
;
Kim, Namwoon
;
Zhang, Xubing
- In:
Journal of business-to-business marketing
30
(
2023
)
3
,
pp. 277-295
Persistent link: https://www.econbiz.de/10014454759
Saved in:
2
Value-based selling capability : antecedents and implications for B2B sales performance
Liu, Yanzhe
;
Zhao, Xiaoyu
;
Wang, Tao
- In:
Journal of business-to-business marketing
30
(
2023
)
4
,
pp. 395-418
Persistent link: https://www.econbiz.de/10014447809
Saved in:
3
No slogan versus with slogan : the different message strategies for new product digital video ads
Niu, Yongge
;
Wei, Zhangdi
;
Hao, Andy W.
;
Wu, Banggang
- In:
Journal of business-to-business marketing
30
(
2023
)
2
,
pp. 215-236
Persistent link: https://www.econbiz.de/10014290458
Saved in:
4
Reducing salesperson turnover intentions via organizational market orientation and selective hiring : a job demand-resources approach
Fleming, David E.
;
Artis, Andrew B.
;
Harris, Eric G.
; …
- In:
Journal of business-to-business marketing
29
(
2022
)
3/4
,
pp. 247-269
Persistent link: https://www.econbiz.de/10013417380
Saved in:
5
Some reflections on the state of business-to-business marketing research
Tzempelikos, Nektarios
- In:
Journal of business-to-business marketing
29
(
2022
)
2
,
pp. 119-130
Persistent link: https://www.econbiz.de/10013359015
Saved in:
6
Developments in B to B and B to C marketing and sales automation systems
Stone, Merlin
;
Woodcock, Neil
- In:
Journal of business-to-business marketing
28
(
2021
)
2
,
pp. 203-222
Persistent link: https://www.econbiz.de/10012623623
Saved in:
7
Distribution of marketing research material to universities : the case of Archive of Market and Social Research (AMSR)
Tzempelikos, Nektarios
;
Kooli, Kaouther
;
Stone, Merlin
; …
- In:
Journal of business-to-business marketing
27
(
2020
)
2
,
pp. 187-202
Persistent link: https://www.econbiz.de/10012259329
Saved in:
8
In defense of challenger marketing
Lim, Weng Marc
- In:
Journal of business-to-business marketing
27
(
2020
)
4
,
pp. 397-406
Persistent link: https://www.econbiz.de/10012392048
Saved in:
9
Exploring the role of product development capability for transforming marketing intelligence into firm performance
Helm, Roland
;
Krinner, Stephanie
;
Endres, Herbert
- In:
Journal of business-to-business marketing
27
(
2020
)
1
,
pp. 19-40
Persistent link: https://www.econbiz.de/10012196331
Saved in:
10
Formulation of Bank Melli Iran marketing strategy based on Porter's competitive strategy
Shokuhi, Akbar
;
Chashmi, Seyed Ali Nabavi
- In:
Journal of business-to-business marketing
26
(
2019
)
2
,
pp. 209-215
Persistent link: https://www.econbiz.de/10012196290
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