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~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of marketing communications"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Emotion"
~subject:"Werbung"
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Search: subject:"Consumer behaviour"
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Emotion
Werbung
Consumer behaviour
938
Konsumentenverhalten
938
Brand management
354
Markenführung
354
Brand image
308
Markenimage
308
Brand
223
Markenartikel
221
Advertising effects
178
Werbewirkung
178
Beziehungsmarketing
116
Relationship marketing
116
Advertising
109
Internet marketing
106
Online-Marketing
106
Social Web
95
Social web
95
Marketing management
61
Marketingmanagement
61
Personality psychology
56
Persönlichkeitspsychologie
56
Luxury goods
54
Luxusgüter
54
Viral marketing
53
Virales Marketing
53
Corporate Social Responsibility
45
Corporate social responsibility
45
USA
45
United States
45
China
33
Brand loyalty
32
Cognition
32
Kognition
32
Perception
32
Wahrnehmung
32
Customer satisfaction
30
Kundenzufriedenheit
30
Confidence
29
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Undetermined
115
Free
11
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Article
176
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176
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176
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English
176
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Bellman, Steven
3
Kim, Soojung
3
Pelsmacker, Patrick de
3
Varan, Duane
3
Boerman, Sophie C.
2
Dodoo, Naa Amponsah
2
Fetscherin, Marc
2
Grappi, Silvia
2
Kemp, Elyria
2
Kim, Dong Hoo
2
Kim, Jooyoung
2
Lee, Joonghwa
2
Mostafa, Mohamed M.
2
Muehling, Darrel D.
2
Myers, Jun
2
Pentina, Iryna
2
Phau, Ian
2
Robinson, Jennifer A.
2
Romani, Simona
2
Sar, Sela
2
Sarkar, Abhigyan
2
Segijn, Claire M.
2
Sierra, Jeremy J.
2
Sobh, Rana
2
Sung, Yongjun
2
Taute, Harry A.
2
Torres, Ivonne M.
2
Um, Nam-Hyun
2
Varnali, Kaan
2
Vijayalakshmi, Akshaya
2
Wu, Linwan
2
Zarantonello, Lia
2
Zúñiga, Miguel Ángel
2
Abdelwahab, Dalia
1
Agrawal, Shivani
1
Ahuvia, Aaron C.
1
Ajitha, Soundararaj
1
Akdevelioglu, Duygu
1
Aksatan, Manolya
1
Aktan, Damla
1
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Published in...
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Journal of consumer behaviour : an international research review
Journal of marketing communications
The journal of brand management : an international journal
Journal of business research : JBR
245
Journal of retailing and consumer services
157
International journal of advertising : the review of marketing communications
129
Psychology & marketing
88
International journal of hospitality management
87
International journal of advertising : the quarterly review of marketing communications
72
Journal of advertising research
70
Journal of consumer research : JCR ; an interdisciplinary bimonthly
68
Journal of promotion management : innovations in planning and applied research
61
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
53
European journal of marketing : EJM
52
Journal of promotion management : JPM
51
International journal of consumer studies
45
International journal of internet marketing and advertising : IJIMA
44
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
43
Tourism management : research, policies, practice
43
Journal of marketing research : JMR
42
The journal of product & brand management
42
Journal of advertising
41
Marketing letters : a journal of research in marketing
41
Journal of hospitality marketing & management
38
Journal of advertising : official publication of the American Academy of Advertising
37
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
36
Journal of travel and tourism marketing
35
European journal of marketing
34
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
The journal of services marketing
33
Asia Pacific journal of marketing and logistics
32
Journal of business ethics : JOBE
31
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
30
The journal of consumer marketing
30
International journal of contemporary hospitality management
29
Health marketing quarterly
28
Journal of international consumer marketing
27
Marketing intelligence & planning
26
Journal of current issues and research in advertising : JCIRA
25
Journal of marketing
25
The service industries journal
25
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ECONIS (ZBW)
176
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176
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1
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
2
The mediating role of perceived brand authenticity between brand experience and brand love : a cross-cultural perspective
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014583579
Saved in:
3
A closer investigation of dispositional persuasion knowledge of sponsored content : exploring determinants and clusters
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Rozendaal, …
- In:
Journal of marketing communications
30
(
2024
)
6
,
pp. 660-680
Persistent link: https://www.econbiz.de/10015052732
Saved in:
4
Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
5
When you realize that big brother is watching : how informing consumers affects synced advertising effectiveness
Segijn, Claire M.
;
Kim, Eunah
;
Sifaoui, Asma
;
Boerman, …
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 317-338
Persistent link: https://www.econbiz.de/10014294858
Saved in:
6
Dual routes or a one-way to persuasion? : the elaboration likelihood model versus the unimodel
El Hedhli, Kamel
;
Zourrig, Haithem
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 433-454
Persistent link: https://www.econbiz.de/10014321979
Saved in:
7
Factors affecting consumer attitudes towards SMS advertising in the Palestinian banking sector. The moderating role of national culture
Salem, Mohammed
;
Baidoun, Samir
;
Wady, Rushdy
; …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 747-768
Persistent link: https://www.econbiz.de/10014414330
Saved in:
8
Differences in consumer knowledge and perceptions of personalized advertising : comparing online behavioural advertising and synced advertising
Segijn, Claire M.
;
Ooijen, Iris van
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 207-226
Persistent link: https://www.econbiz.de/10012872756
Saved in:
9
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
10
The impact of consumer personality and social network position on brand community engagement
Akdevelioglu, Duygu
;
Kara, Selcan
;
Perotti, Victor
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 235-250
Persistent link: https://www.econbiz.de/10014583569
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