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~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of marketing communications"
~subject:"Advertising"
~subject:"Markenführung"
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Search: subject:"Consumer behaviour"
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Advertising
Markenführung
Consumer behaviour
578
Konsumentenverhalten
578
Advertising effects
149
Werbewirkung
149
Werbung
95
Brand image
90
Markenimage
90
Brand management
79
Internet marketing
74
Online-Marketing
74
Social Web
56
Social web
56
Emotion
43
Viral marketing
40
Virales Marketing
40
Marketing management
39
Marketingmanagement
39
USA
36
United States
36
Personality psychology
35
Persönlichkeitspsychologie
35
Beziehungsmarketing
31
Brand
31
Markenartikel
31
Relationship marketing
31
Corporate Social Responsibility
25
Corporate social responsibility
25
Perception
23
Wahrnehmung
23
advertising
23
Cognition
22
Kognition
22
Confidence
21
Online retailing
21
Online-Handel
21
Vertrauen
21
Großbritannien
20
Jugendliche
20
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Undetermined
117
Free
8
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Article
156
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Article in journal
156
Aufsatz in Zeitschrift
156
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English
156
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Bellman, Steven
3
Kim, Dong Hoo
3
Kim, Soojung
3
Muehling, Darrel D.
3
Varan, Duane
3
Dahlén, Micael
2
Dalakas, Vassilis
2
Dodoo, Naa Amponsah
2
Flavián Blanco, Carlos
2
Joireman, Jeff
2
Ju, Ilyoung
2
Kim, Soojin
2
Laforet, Sylvie
2
Lee, Jaejin
2
Lee, Joonghwa
2
Mostafa, Mohamed M.
2
Myers, Jun
2
Nagar, Komal
2
Pelsmacker, Patrick de
2
Pentina, Iryna
2
Phua, Joe
2
Rita, Paulo
2
Robinson, Jennifer A.
2
Segijn, Claire M.
2
Sobh, Rana
2
Srivastava, R. K.
2
Torres, Ivonne M.
2
Um, Nam-Hyun
2
Varnali, Kaan
2
Vijayalakshmi, Akshaya
2
Wu, Linwan
2
Zúñiga, Miguel Ángel
2
Adidam, Phani Tej
1
Agrawal, Shivani
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Sun Joo
1
Al Dweeri, Rami
1
Al Kurdi, Barween
1
Al Shurideh, Muhammad
1
Alcantara, Lailani L.
1
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Published in...
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Journal of consumer behaviour : an international research review
Journal of marketing communications
Journal of business research : JBR
467
The journal of product & brand management
287
Journal of retailing and consumer services
284
The journal of brand management : an international journal
267
International journal of advertising : the review of marketing communications
140
Psychology & marketing
118
European journal of marketing : EJM
97
Asia Pacific journal of marketing and logistics
96
Journal of promotion management : innovations in planning and applied research
92
International journal of advertising : the quarterly review of marketing communications
86
International journal of hospitality management
82
Journal of promotion management : JPM
80
International journal of internet marketing and advertising : IJIMA
79
Journal of advertising research
72
Journal of international consumer marketing
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
Marketing intelligence & planning
69
Marketing letters : a journal of research in marketing
68
Journal of global marketing
58
International journal of consumer studies
57
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
57
Journal of marketing
57
SpringerLink / Bücher
57
The journal of consumer marketing
57
Journal of marketing management : MM
55
Journal of the Academy of Marketing Science
53
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
52
Cogent business & management
51
International marketing review
51
Journal of fashion marketing and management
49
Journal of strategic marketing
49
Journal of marketing research : JMR
47
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
44
Journal of marketing management : JMM ; journal of the Academy of Marketing
43
European journal of marketing
42
Journal of Islamic marketing
41
The IUP journal of brand management : IJBRM
41
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
40
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ECONIS (ZBW)
156
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1
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156
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1
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
2
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
3
Factors affecting consumer attitudes towards SMS advertising in the Palestinian banking sector. The moderating role of national culture
Salem, Mohammed
;
Baidoun, Samir
;
Wady, Rushdy
; …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 747-768
Persistent link: https://www.econbiz.de/10014414330
Saved in:
4
Dual routes or a one-way to persuasion? : the elaboration likelihood model versus the unimodel
El Hedhli, Kamel
;
Zourrig, Haithem
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 433-454
Persistent link: https://www.econbiz.de/10014321979
Saved in:
5
Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
6
When you realize that big brother is watching : how informing consumers affects synced advertising effectiveness
Segijn, Claire M.
;
Kim, Eunah
;
Sifaoui, Asma
;
Boerman, …
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 317-338
Persistent link: https://www.econbiz.de/10014294858
Saved in:
7
Enhancing brand equity in branded apps : a hedonic and utilitarian motivation ́s perspective
Tran, Trang
;
Gugenishvili, Ilia
;
Muldrow, Adrienne F.
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 318-343
Persistent link: https://www.econbiz.de/10014529298
Saved in:
8
Differences in consumer knowledge and perceptions of personalized advertising : comparing online behavioural advertising and synced advertising
Segijn, Claire M.
;
Ooijen, Iris van
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 207-226
Persistent link: https://www.econbiz.de/10012872756
Saved in:
9
Marketing mobile payment to baby boomers during COVID-19 pandemic : the role of emotional appeal, advertising creativity and perceived value
Wisker, Zazli Lily
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 535-557
Persistent link: https://www.econbiz.de/10014454794
Saved in:
10
Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? : influence on social media users' e-ci...
Phua, Joe
;
Lim, Dong Jae
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 455-475
Persistent link: https://www.econbiz.de/10014321980
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