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~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of marketing communications"
~subject:"Kaufentscheidung"
~subject:"Personality psychology"
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Kaufentscheidung
Personality psychology
Consumer behaviour
578
Konsumentenverhalten
578
Advertising effects
149
Werbewirkung
149
Advertising
97
Werbung
95
Brand image
90
Markenimage
90
Brand management
79
Markenführung
79
Internet marketing
74
Online-Marketing
74
Social Web
56
Social web
56
Emotion
43
Viral marketing
40
Virales Marketing
40
Marketing management
39
Marketingmanagement
39
USA
36
United States
36
Persönlichkeitspsychologie
35
Beziehungsmarketing
31
Brand
31
Markenartikel
31
Relationship marketing
31
Corporate Social Responsibility
25
Corporate social responsibility
25
Perception
23
Wahrnehmung
23
advertising
23
Cognition
22
Kognition
22
Confidence
21
Online retailing
21
Online-Handel
21
Vertrauen
21
Großbritannien
20
Jugendliche
20
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English
49
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Gentry, James W.
2
Lee, Joonghwa
2
Niculescu, Mihai
2
Spears, Nancy
2
Aghakhani, Hamed
1
Albinsson, Pia A.
1
Alexander, David L.
1
Amos, Clinton
1
Anderson, Ronald C.
1
Bassiouni, Dina H.
1
Bee, Colleen
1
Bluemelhuber, Christian
1
Branaghan, Russell J.
1
Burchell, Kevin
1
Chang, Hyo Jung
1
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1
Chen, Chih Ping
1
Chen, Yi-Fen
1
Chu, Shu-Chuan
1
Chu, Shu-chuan
1
Dagher, Grace K.
1
Dalakas, Vassilis
1
De Kervenoael, Ronan
1
Deng, Tao
1
Deshpande, Gopikrishna
1
Dodoo, Naa Amponsah
1
Doster, Leigh
1
Downey, Hilary
1
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1
Duraipandian, Israel
1
Elliott, Richard
1
Elms, Jonathan
1
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1
Gil, Luciana de Araujo
1
Goodrich, Kendall
1
Graham, Trelise
1
Gupta, Shipra
1
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Journal of consumer behaviour : an international research review
Journal of marketing communications
Journal of business research : JBR
111
Journal of retailing and consumer services
78
Psychology & marketing
57
Journal of consumer research : JCR ; an interdisciplinary bimonthly
55
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
48
International journal of hospitality management
35
International journal of consumer studies
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
SpringerLink / Bücher
23
European journal of marketing : EJM
22
The journal of brand management : an international journal
22
Journal of economic psychology : research in economic psychology and behavioral economics
20
Journal of sport management : the official journal of the North American Society of Sport Management
20
The journal of product & brand management
20
Asia Pacific journal of marketing and logistics
19
Journal of fashion marketing and management
19
Journal of travel and tourism marketing
18
Sport management review
18
The journal of consumer marketing
18
Young consumers : insight and ideas for responsible marketers
18
Journal of business ethics : JOBE
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
Journal of international consumer marketing
16
Journal of marketing management : MM
16
Journal of marketing research : JMR
16
Marketing letters : a journal of research in marketing
16
Gabler Edition Wissenschaft
15
Journal of marketing theory and practice
15
The Routledge companion to identity and consumption
15
Tourism management : research, policies, practice
15
International journal of advertising : the review of marketing communications
14
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
13
Journal of consumer research : JCR ; an interdisciplinary journal
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of retailing
12
Marketing theory
12
Sport marketing quarterly : preferred journal of the Sport Marketing Association
12
Journal of consumer marketing
11
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ECONIS (ZBW)
49
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1
The impact of personalization on viral behavior intentions on TikTok : the role of perceived creativity, authenticity, and need for uniqueness
Chu, Shu-Chuan
;
Deng, Tao
;
Mundel, Juan
- In:
Journal of marketing communications
30
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014529134
Saved in:
2
Social media advertising : the role of personal and societal norms in page like ads on Facebook
Lee, Joonghwa
;
Kim, Soojung
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 329-342
Persistent link: https://www.econbiz.de/10013371023
Saved in:
3
Digital gifting in personal brand communities of live-streaming : fostering viewer-streamer-viewer parasocial relationships
Chen, Chih Ping
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 865-880
Persistent link: https://www.econbiz.de/10012697006
Saved in:
4
Weakening the avoidance bug : the impact of personality traits in ad avoidance on social networking sites
Dodoo, Naa Amponsah
;
Wen, Jing
- In:
Journal of marketing communications
27
(
2021
)
5
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012624660
Saved in:
5
Imaginary futures : liminoid advertising and consumer identity
Hackley, Christopher E.
;
Tiwsakul, Amy Rungpaka
; …
- In:
Journal of marketing communications
27
(
2021
)
3
,
pp. 269-283
Persistent link: https://www.econbiz.de/10012484048
Saved in:
6
Enhancing digital entertainment through personalization : the evolving role of product placements
Trifts, Valerie
;
Aghakhani, Hamed
- In:
Journal of marketing communications
25
(
2019
)
6
,
pp. 607-625
Persistent link: https://www.econbiz.de/10012203341
Saved in:
7
The influence of self-concept on ad effectiveness : interation between self-concept and construal levels on effectiveness of advertising
Kim, Dong Hoo
;
Yoo, Jinyoung Jinnie
;
Lee, Wei-Na
- In:
Journal of marketing communications
24
(
2018
)
7
,
pp. 734-745
Persistent link: https://www.econbiz.de/10011927624
Saved in:
8
Psychological ownership as a crisis management advertising appeal : antecedents, outcomes, and moderators
Hartley, Phillip
;
Sun, Jie
;
Raggio, Randle D.
- In:
Journal of marketing communications
23
(
2017
)
6
,
pp. 632-646
Persistent link: https://www.econbiz.de/10011852905
Saved in:
9
Less is more : online consumer ratings' format affects purchase intentions and processing
Kostyk, Alena
;
Niculescu, Mihai
;
Leonhardt, James M.
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
5
,
pp. 434-441
Persistent link: https://www.econbiz.de/10011814848
Saved in:
10
Music is awesome : influences of emotion, personality, and preference on experienced awe
Pilgrim, Leanne
;
Norris, J. Ian
;
Hackathorn, Jana
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
5
,
pp. 442-451
Persistent link: https://www.econbiz.de/10011814865
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