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~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of marketing communications"
~subject:"Online-Handel"
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Online-Handel
Consumer behaviour
578
Konsumentenverhalten
578
Advertising effects
149
Werbewirkung
149
Advertising
97
Werbung
95
Brand image
90
Markenimage
90
Brand management
79
Markenführung
79
Internet marketing
74
Online-Marketing
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Social Web
56
Social web
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Virales Marketing
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United States
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Personality psychology
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Perception
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advertising
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Cognition
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Online retailing
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Allred, Anthony
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Journal of consumer behaviour : an international research review
Journal of marketing communications
Journal of retailing and consumer services
335
Journal of business research : JBR
163
International journal of electronic marketing and retailing : IJEMR
84
Journal of internet commerce
83
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
75
Electronic commerce research
73
Information systems research : ISR
56
International journal of retail & distribution management
55
Cogent business & management
53
International journal of internet marketing and advertising : IJIMA
51
The international review of retail, distribution and consumer research
49
Journal of electronic commerce research : JECR
46
Journal of retailing
46
International journal of retail and distribution management
45
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
44
Asia Pacific journal of marketing and logistics
43
International journal of consumer studies
43
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
43
Management science : journal of the Institute for Operations Research and the Management Sciences
43
International journal of e-business research : an official publication of the Information Resources Management Association
42
International journal of hospitality management
42
International journal of electronic commerce : IJEC
40
International journal of business information systems : IJBIS
36
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
36
Psychology & marketing
36
Journal of fashion marketing and management
30
Journal of management information systems : JMIS
30
Electronic commerce research and applications
26
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
26
Journal of international consumer marketing
25
Journal of the Academy of Marketing Science
24
Technological forecasting & social change : an international journal
24
International journal of electronic business : IJEB
22
Tourism management : research, policies, practice
22
Journal of marketing
20
Information systems and e-business management : ISeB
19
International journal of contemporary hospitality management
19
Journal of consumer behaviour
19
The journal of services marketing
19
Journal of customer behaviour
18
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ECONIS (ZBW)
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1
Aristotle's modes of persuasion and valence effects on online review trustworthiness and usefulness
Amos, Clinton
;
Zhang, Lixuan
;
King, Skylar
;
Allred, Anthony
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 360-391
Persistent link: https://www.econbiz.de/10013371030
Saved in:
2
Online review ratings : an analysis of product attributes and competitive environment
Sánchez-Pérez, Manuel
;
Illescas-Manzano, María D.
; …
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 487-505
Persistent link: https://www.econbiz.de/10013371042
Saved in:
3
Modeling the factors affecting online purchase intention : the mediating effect of consumer's attitude towards user- generated content
Mathur, Smriti
;
Tewari, Alok
;
Singh, Akanchha
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 725-744
Persistent link: https://www.econbiz.de/10013493040
Saved in:
4
Online behavioral advertising : an integrative review
Varnali, Kaan
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 93-114
Persistent link: https://www.econbiz.de/10012424760
Saved in:
5
The impact of review valence and awareness of deceptive practices on consumers' responses to online product ratings and reviews
Karabas, Ismail
;
Kareklas, Ioannis
;
Weber, T. J.
; …
- In:
Journal of marketing communications
27
(
2021
)
7
,
pp. 685-715
Persistent link: https://www.econbiz.de/10012653582
Saved in:
6
How digital platforms influence luxury purchase behavior in India?
Jain, Varsha
;
Schultz, Don E.
- In:
Journal of marketing communications
25
(
2019
)
1
,
pp. 41-64
Persistent link: https://www.econbiz.de/10012203260
Saved in:
7
Role of electronic word-of-mouth content and valence in influencing online purchase behavior
Roy, Gobinda
;
Datta, Biplab
;
Mukherjee, Srabanti
- In:
Journal of marketing communications
25
(
2019
)
6
,
pp. 661-684
Persistent link: https://www.econbiz.de/10012203355
Saved in:
8
Creating the right customer experience online : the influence of culture
Shobeiri, Saeed
;
Mazaheri, Ebrahim
;
Laroche, Michel
- In:
Journal of marketing communications
24
(
2018
)
3
,
pp. 270-290
Persistent link: https://www.econbiz.de/10011852960
Saved in:
9
Social media or shopping websites? : the influence of eWOM on consumers' online purchase intentions
Erkan, Ismail
;
Evans, Chris
- In:
Journal of marketing communications
24
(
2018
)
6
,
pp. 617-633
Persistent link: https://www.econbiz.de/10011914772
Saved in:
10
Following the breadcrumbs : an analysis of online product review characteristics by online shoppers
Muralidharan, Sidharth
;
Yoon, Hye Jin
;
Sung, Yongjun
; …
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 113-134
Persistent link: https://www.econbiz.de/10011706451
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