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~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~type_genre:"Article in journal"
~type_genre:"Hochschulschrift"
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21
Video game
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Consumer behaviour
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gamification
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Journal of consumer behaviour : an international research review
Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
27
Journal of advertising : official publication of the American Academy of Advertising
24
Technological forecasting & social change : an international journal
21
International journal of advertising : the quarterly review of marketing communications
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Young consumers : insight and ideas for responsible marketers
13
Journal of sport management : the official journal of the North American Society of Sport Management
11
Journal of retailing and consumer services
10
Psychology & marketing
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Journal of marketing communications
9
Research policy : policy, management and economic studies of science, technology and innovation
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
8
Information systems research : ISR
7
International journal of e-business research : an official publication of the Information Resources Management Association
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Creativity and innovation management
6
Journal of advertising research
6
Journal of management information systems : JMIS
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
The journal of media economics
6
Electronic commerce research
5
International journal of electronic commerce : IJEC
5
International journal of innovation management
5
International journal of sports marketing & sponsorship
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing
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Journal of promotion management : JPM
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Research
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Electronic commerce research and applications
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Electronic markets : the international journal on networked business
4
European Sport management quarterly : ESMQ
4
International journal of arts management
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International journal of industrial organization
4
International journal of networking and virtual organisations : IJNVO
4
International journal of selection and assessment : IJSA
4
International journal on media management : JMM
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Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
2
Augmented reality-enabled instagram game filters : key to engaging customers
Sinha, Mudita
;
Srivastava, Mallika
- In:
Journal of promotion management : innovations in …
28
(
2022
)
4
,
pp. 467-486
Persistent link: https://www.econbiz.de/10013178046
Saved in:
3
Gamifying employer branding : attracting critical talent in crisis situations like COVID-19
Kashive, Neerja
;
Khanna, Vandana Tandon
;
Kashive, Kshitij
; …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
4
,
pp. 487-514
Persistent link: https://www.econbiz.de/10013178048
Saved in:
4
Location, integration, interruption : visual properties and recognition of video game advertising
Williams, Russell Blair
- In:
Journal of promotion management : innovations in …
26
(
2020
)
2
,
pp. 253-276
Persistent link: https://www.econbiz.de/10012179121
Saved in:
5
Extending expectancy violations theory to multiplayer online games : the structure and effects of expectations on attitude toward the advertising, attitude toward the brand, and pu...
Evans, Nathaniel J.
;
Bang, Hye Jin
- In:
Journal of promotion management : innovations in …
25
(
2019
)
4
,
pp. 589-608
Persistent link: https://www.econbiz.de/10012179047
Saved in:
6
Young adolescents' advertising literacy and purchase intention in social network games : influence of perspective taking and need for cognition
Vanwesenbeeck, Ini
;
Ponnet, Koen
;
Walrave, Michel
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
1
,
pp. 23-33
Persistent link: https://www.econbiz.de/10011685012
Saved in:
7
From Super Mario to Skyrim : a framework for the evolution of video game consumption
Kuo, Andrew
;
Hiler, Jacob L.
;
Lutz, Richard J.
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
2
,
pp. 101-120
Persistent link: https://www.econbiz.de/10011685026
Saved in:
8
Be loyal but not addicted : effect of online game social migration on game loyalty and addiction
Wei, Hua
;
Wu, Na
;
Wang, Tao
;
Zhou, Zongkui
;
Cui, Nan
; …
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
4
,
pp. 343-351
Persistent link: https://www.econbiz.de/10011695117
Saved in:
9
Go with the flow : how children's persuasion knowledge is associated with their state of flow and emotions during advergame play
Vanwesenbeeck, Ini
;
Ponnet, Koen
;
Walrave, Michel
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
1
,
pp. 38-47
Persistent link: https://www.econbiz.de/10011485441
Saved in:
10
The interplay of persuasion inference and flow experience in an entertaining food advergame
Ham, Chang-Dae
;
Yoon, Gunwoo
;
Nelson, Michelle R.
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
3
,
pp. 239-250
Persistent link: https://www.econbiz.de/10011508790
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