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~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Kaufentscheidung"
~subject:"Personality psychology"
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Kaufentscheidung
Personality psychology
Consumer behaviour
575
Konsumentenverhalten
575
Brand image
65
Markenimage
65
Advertising effects
58
Werbewirkung
58
Brand management
57
Markenführung
57
Emotion
43
USA
39
United States
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Brand
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Markenartikel
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Persönlichkeitspsychologie
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Relationship marketing
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Decision under uncertainty
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Entscheidung unter Unsicherheit
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Social web
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Customer satisfaction
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Kundenzufriedenheit
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Präferenztheorie
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Journal of consumer behaviour : an international research review
Marketing letters : a journal of research in marketing
Journal of business research : JBR
111
Journal of retailing and consumer services
78
Psychology & marketing
57
Journal of consumer research : JCR ; an interdisciplinary bimonthly
55
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
48
International journal of hospitality management
35
International journal of consumer studies
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
SpringerLink / Bücher
23
European journal of marketing : EJM
22
The journal of brand management : an international journal
22
Journal of economic psychology : research in economic psychology and behavioral economics
20
Journal of sport management : the official journal of the North American Society of Sport Management
20
The journal of product & brand management
20
Asia Pacific journal of marketing and logistics
19
Journal of fashion marketing and management
19
Journal of travel and tourism marketing
18
Sport management review
18
The journal of consumer marketing
18
Young consumers : insight and ideas for responsible marketers
18
Journal of business ethics : JOBE
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
Journal of international consumer marketing
16
Journal of marketing management : MM
16
Journal of marketing research : JMR
16
Gabler Edition Wissenschaft
15
Journal of marketing theory and practice
15
The Routledge companion to identity and consumption
15
Tourism management : research, policies, practice
15
International journal of advertising : the review of marketing communications
14
Journal of marketing communications
14
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
13
Journal of consumer research : JCR ; an interdisciplinary journal
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of retailing
12
Marketing theory
12
Sport marketing quarterly : preferred journal of the Sport Marketing Association
12
Journal of consumer marketing
11
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1
Can power predict consumers' preferences for aesthetic products? : the moderating role of locus of control
Xu, Mengmeng
;
Jiang, Hongyan
;
Tan, Huimin
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 575-589
Persistent link: https://www.econbiz.de/10014457866
Saved in:
2
Sad but smiling? : how the combination of happy victim images and sad message appeals increase prosocial behavior
Septianto, Felix
;
Paramita, Widya
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 91-110
Persistent link: https://www.econbiz.de/10012488855
Saved in:
3
Emotion regulation in the marketplace : the role of pleasant brand personalities
Trump, Rebecca K.
;
Newman, Kevin P.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 231-245
Persistent link: https://www.econbiz.de/10012548481
Saved in:
4
Risking the self : the impact of self-esteem on negative word-of-mouth behavior
Philp, Matthew
;
Pyle, Martin A.
;
Ashworth, Laurence
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 101-113
Persistent link: https://www.econbiz.de/10011820307
Saved in:
5
Less is more : online consumer ratings' format affects purchase intentions and processing
Kostyk, Alena
;
Niculescu, Mihai
;
Leonhardt, James M.
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
5
,
pp. 434-441
Persistent link: https://www.econbiz.de/10011814848
Saved in:
6
Music is awesome : influences of emotion, personality, and preference on experienced awe
Pilgrim, Leanne
;
Norris, J. Ian
;
Hackathorn, Jana
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
5
,
pp. 442-451
Persistent link: https://www.econbiz.de/10011814865
Saved in:
7
Seeking consistency between planning orientation and situational purchase mindset
Spears, Nancy
;
Amos, Clinton
;
Yazdanparast, Atefeh
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
1
,
pp. 28-37
Persistent link: https://www.econbiz.de/10011485435
Saved in:
8
Using consumer responsibility reminders to reduce cuteness-induced indulgent consumption
Scott, Maura L.
;
Nenkov, Gergana Y.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 323-336
Persistent link: https://www.econbiz.de/10011486548
Saved in:
9
Construction of gender roles in perceived scarce environments : maintaining masculinity when shopping for fast fashion apparel
Gupta, Shipra
;
Gentry, James W.
;
Nelson, Michelle R.
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
3
,
pp. 251-260
Persistent link: https://www.econbiz.de/10011508811
Saved in:
10
The impact of self on materialism among teenagers
Gil, Luciana de Araujo
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
3
,
pp. 281-288
Persistent link: https://www.econbiz.de/10011508842
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