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~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"The journal of product innovation management : an international publication of the Product Development & Management Association"
~subject:"Brand extension"
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Brand extension
Consumer behaviour
73
Konsumentenverhalten
73
Brand image
58
Markenimage
58
Brand management
51
Markenführung
51
Brand
34
Markenartikel
34
New product development
14
Produktentwicklung
14
Beziehungsmarketing
12
Relationship marketing
12
Advertising effects
11
Markentransfer
11
USA
11
United States
11
Werbewirkung
11
Branding
10
Personality psychology
9
Persönlichkeitspsychologie
9
Automotive industry
8
Experiment
8
Kfz-Industrie
8
Cognition
7
Emotion
7
Kognition
7
Product design
7
Produktgestaltung
7
Sustainable product
7
Öko-Produkt
7
Advertising
5
Luxury goods
5
Luxusgüter
5
Marketing management
5
Marketingmanagement
5
Product quality
5
Produktqualität
5
Brand loyalty
4
Corporate Social Responsibility
4
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3
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11
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11
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11
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English
11
Author
All
MacInnis, Deborah J.
2
Park, C. Whan
2
Aktekin, Tevfik
1
Athaide, Gerard A.
1
Bouten, Lisanne M.
1
Chun, HaeEun Helen
1
Dahlén, Micael
1
Eisingerich, Andreas B
1
Estes, Zachary
1
Fedorikhin, Alexander
1
Fiske, Susan T.
1
Gibbert, Michael
1
Guest, Duncan
1
Hagtvedt, Henrik
1
Hultink, Erik J.
1
Jain, Shailendra Pratap
1
John, Deborah Roedder
1
Kervyn, Nicolas
1
Kim, Hakkyun
1
Klink, Richard R.
1
Lee, Yih Hwai
1
Maheswaran, Durairaj
1
Malone, Chris
1
Mathur, Pragya
1
Mazursky, David
1
Patrick, Vanessa M.
1
Snelders, Dirk
1
Thomson, Matthew
1
Thorbjørnsen, Helge
1
Yalcinkaya, Goksel
1
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
The journal of product innovation management : an international publication of the Product Development & Management Association
The journal of brand management : an international journal
28
Journal of business research : JBR
23
The journal of product & brand management
21
Psychology & marketing
17
European journal of marketing : EJM
12
Brand management ; Vol. 3
10
Journal of the Academy of Marketing Science
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of marketing
7
Journal of retailing and consumer services
7
SpringerLink / Bücher
7
Gabler Edition Wissenschaft / Marken- und Produktmanagement
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of marketing management : MM
6
Journal of marketing research : JMR
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
The IUP journal of brand management : IJBRM
6
Marketing letters : a journal of research in marketing
5
Research
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of sport management and marketing : IJSMM
4
Journal of fashion marketing and management
4
Journal of international consumer marketing
4
Reihe: Marketing : MAR
4
The journal of consumer marketing
4
AMS review : official publication of the Academy of Marketing Science
3
Australasian marketing journal
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
Fashion branding and communication : core strategies of European luxury brands
3
Innovatives Markenmanagement
3
International journal of hospitality management
3
International journal of sports marketing & sponsorship
3
International marketing review
3
Journal of Business Research
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of retailing
3
Journal of service research : JSR
3
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ECONIS (ZBW)
11
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11
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date (oldest first)
1
Strategic benefits of low fit
brand
extensions : when and why?
Chun, HaeEun Helen
;
Park, C. Whan
;
Eisingerich, Andreas B
; …
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
4
,
pp. 577-595
Persistent link: https://www.econbiz.de/10011411181
Saved in:
2
Brand
extension effects and core attributes of experience product franchises : a Bayesian approach
Yalcinkaya, Goksel
;
Aktekin, Tevfik
- In:
The journal of product innovation management : an …
32
(
2015
)
5
,
pp. 731-746
Persistent link: https://www.econbiz.de/10011441456
Saved in:
3
The broad embrace of luxury : hedonic potential as a driver of
brand
extendibility
Hagtvedt, Henrik
;
Patrick, Vanessa M.
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
4
,
pp. 608-618
Persistent link: https://www.econbiz.de/10003936178
Saved in:
4
The impact of fit measures on the consumer evaluation of new co-branded products
Bouten, Lisanne M.
;
Snelders, Dirk
;
Hultink, Erik J.
- In:
The journal of product innovation management : an …
28
(
2011
)
4
,
pp. 455-469
Persistent link: https://www.econbiz.de/10009160948
Saved in:
5
Consumer innovativeness and the use of new versus extended
brand
names for new products
Klink, Richard R.
;
Athaide, Gerard A.
- In:
The journal of product innovation management : an …
27
(
2010
)
1
,
pp. 23-32
Persistent link: https://www.econbiz.de/10003937617
Saved in:
6
Beyond fit and attitude : the effect of emotional attachment on consumer responses to
brand
extensions
Fedorikhin, Alexander
;
Park, C. Whan
;
Thomson, Matthew
- In:
Journal of consumer psychology : JCP : the official …
18
(
2008
)
4
,
pp. 281-291
Persistent link: https://www.econbiz.de/10003793867
Saved in:
7
Consumer response to
brand
extensions: construal level as a moderator of the importance of perceived fit
Kim, Hakkyun
;
John, Deborah Roedder
- In:
Journal of consumer psychology : JCP : the official …
18
(
2008
)
2
,
pp. 116-126
Persistent link: https://www.econbiz.de/10003717543
Saved in:
8
The effect of new product preannouncements on the evaluation of other
brand
products
Thorbjørnsen, Helge
;
Dahlén, Micael
;
Lee, Yih Hwai
- In:
The journal of product innovation management : an …
33
(
2016
)
3
,
pp. 342-355
Persistent link: https://www.econbiz.de/10011524712
Saved in:
9
"Brands as intentional agents" : questions and extensions
MacInnis, Deborah J.
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 195-198
Persistent link: https://www.econbiz.de/10009576935
Saved in:
10
A dual-process model of
brand
extension : taxonomic feature-based and thematic relation-based similarity independently drive
brand
extension evaluation
Estes, Zachary
;
Gibbert, Michael
;
Guest, Duncan
; …
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
1
,
pp. 86-101
Persistent link: https://www.econbiz.de/10009548897
Saved in:
1
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