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~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
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Search: subject_exact:"Werbewirkungsforschung"
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Advertising effects
30
Werbewirkung
30
Consumer behaviour
21
Konsumentenverhalten
21
Advertising
12
Werbung
11
Brand management
6
Markenführung
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Allen, Chris T.
1
Auty, Susan
1
Aydınoğlu, Nilüfer
1
Bajaj, Aditi
1
Barone, Michael J.
1
Bond, Samuel D.
1
Brucks, Merrie
1
Brumbaugh, Anne M.
1
Brundel, Frédéric F.
1
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1
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1
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1
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1
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Fajardo, Tatiana M.
1
Fitzsimons, Gavan J.
1
Freeman, Dan
1
Freling, Traci H.
1
Freudenberg, Anna
1
Gibson, Bryan
1
Goodstein, Ronald Charles
1
Hagtvedt, Henrik
1
Hamilton, Rebecca W.
1
Hang, Haiming
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Herzenstein, Michal
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Huang, Xun Irene
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Huang, Yunhui
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Jewell, Robert D.
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Jia, Yanli
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1
Kardes, Frank R.
1
Kareklas, Ioannis
1
Kelting, Katie
1
Krishna, Aradhna
1
Li, Xiuping
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of advertising research
263
Journal of advertising : official publication of the American Academy of Advertising
236
International journal of advertising : the quarterly review of marketing communications
214
Journal of business research : JBR
201
Journal of marketing communications
188
International journal of advertising : the review of marketing communications
184
Psychology & marketing
122
Journal of promotion management : JPM
116
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
Journal of retailing and consumer services
85
Journal of promotion management : innovations in planning and applied research
81
European journal of marketing : EJM
69
International journal of internet marketing and advertising : IJIMA
65
Journal of marketing research : JMR
63
Marketing letters : a journal of research in marketing
60
Journal of current issues and research in advertising : JCIRA
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
SpringerLink / Bücher
51
Health marketing quarterly
49
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Marketing : ZFP ; journal of research and management
49
The journal of product & brand management
38
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
38
Journal of current issues and research in advertising
37
Young consumers : insight and ideas for responsible marketers
36
International journal of hospitality management
35
Journal of marketing
35
Asia Pacific journal of marketing and logistics
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Journal of global marketing
33
Management science : journal of the Institute for Operations Research and the Management Sciences
32
The journal of consumer marketing
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of international consumer marketing
31
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
29
International journal of sports marketing & sponsorship
29
The journal of brand management : an international journal
29
Journal of the Academy of Marketing Science
28
Marketing intelligence & planning
28
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ECONIS (ZBW)
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1
Beyond beauty : design symmetry and brand personality
Bajaj, Aditi
;
Bond, Samuel D.
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
1
,
pp. 77-98
Persistent link: https://www.econbiz.de/10011842176
Saved in:
2
Are two reasons better than one? : the role of appeal type in consumer responses to sustainable products
Schons, Laura Marie
;
Sipilä, Jenni
;
Sen, Sankar
; …
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
4
,
pp. 644-664
Persistent link: https://www.econbiz.de/10011937368
Saved in:
3
The effects of linguistic devices on consumer information processing and persuasion : a language complexity × processing mode framework
Pogacar, Ruth
;
Shrum, L. J.
;
Lowrey, Tina M.
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
4
,
pp. 689-711
Persistent link: https://www.econbiz.de/10011937377
Saved in:
4
Just do it! : why committed consumers react negatively to assertive ads
Zemack-Rugar, Yael
;
Moore, Sarah G.
;
Fitzsimons, Gavan J.
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
3
,
pp. 287-301
Persistent link: https://www.econbiz.de/10011739795
Saved in:
5
Physical proximity increases persuasive effectiveness through visual imagery
Jia, Yanli
;
Huang, Yunhui
;
Wyer, Robert S.
;
Shen, Hao
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
4
,
pp. 435-447
Persistent link: https://www.econbiz.de/10011789695
Saved in:
6
Where you say it matters : why packages are a more believable source of product claims than advertisements
Fajardo, Tatiana M.
;
Townsend, Claudia
- In:
Journal of consumer psychology : JCP : the official …
26
(
2016
)
3
,
pp. 426-434
Persistent link: https://www.econbiz.de/10011531111
Saved in:
7
Promotional phrases as questions versus statements : an influence of phrase style on product evaluation
Hagtvedt, Henrik
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
4
,
pp. 635-641
Persistent link: https://www.econbiz.de/10011411587
Saved in:
8
The effects of advertising models for age-restricted products and self-concept discrepancy on advertising outcomes among young adolescents
Pezzuti, Todd
;
Pirouz, Dante
;
Pechmann, Cornelia
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
3
,
pp. 519-529
Persistent link: https://www.econbiz.de/10011344175
Saved in:
9
A social identity perspective on aspirational advertising : implicit threats to collective self-esteem and strategies to overcome them
Dimofte, Claudiu V.
;
Goodstein, Ronald Charles
; …
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
3
,
pp. 416-430
Persistent link: https://www.econbiz.de/10011344198
Saved in:
10
Judgment is not color blind : the impact of automatic color preference on product and advertising preferences
Kareklas, Ioannis
;
Brundel, Frédéric F.
;
Coulter, Robin A.
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
1
,
pp. 87-95
Persistent link: https://www.econbiz.de/10010359875
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