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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Journal of retailing"
~isPartOf:"Tourism economics : the business and finance of tourism and recreation"
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Search: subject_exact:"Low-cost strategy"
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Low-cost strategy
27
Niedrigpreisstrategie
27
Consumer behaviour
10
Konsumentenverhalten
10
Airline
8
Fluggesellschaft
8
Experiment
6
Preismanagement
5
Pricing strategy
5
Sales promotion
5
Verkaufsförderung
5
Europa
4
Europe
4
Garantie
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Rabatt
4
Rebate
4
Tourism
4
Tourismus
4
Warranty
4
Airport
3
Competitive strategy
3
Flughafen
3
Wettbewerbsstrategie
3
low-cost carriers
3
Air transport
2
Einzelhandel
2
Einzelhandelspreis
2
Empirical method
2
Empirische Methode
2
Luftverkehr
2
Price promotion
2
Retail price
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Retail trade
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Theorie
2
Theory
2
Willingness to pay
2
Zahlungsbereitschaftsanalyse
2
Aer Lingus
1
Air passenger transport
1
Apfel
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27
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Grewal, Dhruv
2
O'Connell, John F.
2
Aydinli, Aylin
1
Bagchi, Rajesh
1
Bertini, Marco
1
Biswas, Abhijit
1
Cai, Fengyan
1
Choi, Pilsik
1
Choi, S. Chan
1
Coenders, Germà
1
Connolly, David
1
Correia, Antónia
1
Coulter, Keith S.
1
Danziger, Shai
1
DelVecchio, Devon
1
Dutta, Sujay
1
Eugenio-Martin, Juan L.
1
Ferrer-Rosell, Berta
1
Ganesan, Shankar
1
Gauri, Dinesh K.
1
Gauri, Dinesh Kumar
1
Gil-Moltó, Maria José
1
Guha, Abhijit
1
Gómez, Miguel I.
1
Hadar, Liat
1
Ho, Hillbun
1
Hong, Yuan
1
Hong, Zhao
1
Kim, Sang-hoon
1
Krishna, Aradhna
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Krishnan, H. Shanker
1
Kukar-Kinney, Monika
1
Lakshmanan, Arun
1
Lee, Leonard
1
Liu, Huan
1
Lobschat, Lara
1
MacKenzie, Scott B.
1
Mao, Wen
1
Mateu-Figueras, Glòria
1
Moreno, Luis
1
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of retailing
Tourism economics : the business and finance of tourism and recreation
Journal of air transport management
144
Transportation research / E : an international journal
21
Tourism management : research, policies, practice
17
Journal of business research : JBR
13
Journal of retailing and consumer services
13
Journal of marketing research : JMR
9
Journal of revenue and pricing management
9
Handbook of low cost airlines : strategies, business processes and market environment
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Journal of marketing
6
Journal of travel and tourism marketing
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
6
Quantitative marketing and economics : QME
6
Review of industrial organization : RIO
6
The international journal of human resource management
6
International journal of industrial organization
5
Marketing letters : a journal of research in marketing
5
Psychology & marketing
5
European journal of operational research : EJOR
4
Harvard business review : HBR
4
Journal of consumer behaviour : an international research review
4
Research in transportation economics
4
Retail supply chain management : quantitative models and empirical studies
4
Strategic management in the aviation industry
4
ZEW discussion papers
4
Advances in airline economics : competition policy and antitrust
3
Applied economics letters
3
Competition versus predation in aviation markets : a survey of experience in North America, Europe and Australia ; [two workshops organized by the German Aviation Research Society]
3
Das Discount-Phänomen : eine 360-Grad-Betrachtung
3
Economics of transportation : the official journal of the International Transportation Economics Association
3
European research studies
3
Harvard-Business-Manager : das Wissen der Besten
3
International journal of revenue management : IJRM
3
Journal of business strategy
3
Journal of the Academy of Marketing Science
3
Journal of transport economics & policy : JTEP
3
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ECONIS (ZBW)
27
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1
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27
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1
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Saved in:
2
Consumer reactance to promotional favors
Bertini, Marco
;
Aydinli, Aylin
- In:
Journal of retailing
96
(
2020
)
4
,
pp. 578-589
Persistent link: https://www.econbiz.de/10012495496
Saved in:
3
Are low price and price matching guarantees equivalent? : the effects of different price guarantees on consumers' evaluations
Verma, Swati
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 99-108
Persistent link: https://www.econbiz.de/10012130013
Saved in:
4
Economic impact of low-cost carrier in a saturated transport market : net benefits or zero-sum game?
Pratt, Stephen
;
Schuckert, Markus
- In:
Tourism economics : the business and finance of tourism …
25
(
2019
)
2
,
pp. 149-170
Persistent link: https://www.econbiz.de/10011986194
Saved in:
5
Can low-cost long-haul carriers replace Charter airlines in the long-haul market? : a European perspective
Rodríguez, Andrea Martín
;
O'Connell, John F.
- In:
Tourism economics : the business and finance of tourism …
24
(
2018
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011873345
Saved in:
6
The strategic evolution of Aer Lingus from a full-service airline to a low-cost carrier and finally positioning itself into a value hybrid airline
O'Connell, John F.
;
Connolly, David
- In:
Tourism economics : the business and finance of tourism …
23
(
2017
)
6
,
pp. 1296-1320
Persistent link: https://www.econbiz.de/10011730065
Saved in:
7
International tourism's impact on regional autonomy : evidence from 2004 EU accession countries
O'Brochta, William
- In:
Tourism economics : the business and finance of tourism …
23
(
2017
)
8
,
pp. 1632-1661
Persistent link: https://www.econbiz.de/10011772802
Saved in:
8
Sometimes "fee" is better than "free" : token promotional pricing and consumer reactions to price promotion offering product upgrades
Mao, Wen
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 173-184
Persistent link: https://www.econbiz.de/10011505004
Saved in:
9
Estimating the tourism demand impact of public infrastructure investment : the case of Malaga airport expansion
Eugenio-Martin, Juan L.
- In:
Tourism economics : the business and finance of tourism …
22
(
2016
)
2
,
pp. 254-268
Persistent link: https://www.econbiz.de/10011729196
Saved in:
10
Understanding low-cost airline users' expenditure patterns and volume
Ferrer-Rosell, Berta
;
Coenders, Germà
;
Mateu-Figueras, …
- In:
Tourism economics : the business and finance of tourism …
22
(
2016
)
2
,
pp. 269-291
Persistent link: https://www.econbiz.de/10011729214
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