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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Konsumentenverhalten"
~subject:"Social network"
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Search: subject:"Virales Marketing"
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Konsumentenverhalten
Social network
Viral marketing
43
Virales Marketing
43
Consumer behaviour
33
Social Web
16
Social web
16
Internet marketing
9
Online-Marketing
9
Online retailing
7
Online-Handel
7
word of mouth
7
Internet
6
Brand image
5
Communication
5
Kommunikation
5
Markenimage
5
Advertising effects
4
Language
4
Personality psychology
4
Persönlichkeitspsychologie
4
Soziales Netzwerk
4
Sprache
4
USA
4
United States
4
Werbewirkung
4
Beziehungsmarketing
3
Customer satisfaction
3
Data Mining
3
Data mining
3
Kundenzufriedenheit
3
Product quality
3
Produktqualität
3
Relationship marketing
3
Social relations
3
Soziale Beziehungen
3
Word of mouth
3
Word-of-mouth
3
Beschwerdemanagement
2
Bewertung
2
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Free
1
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Article
34
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Article in journal
34
Aufsatz in Zeitschrift
34
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English
34
Author
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Berger, Jonah
3
Chen, Zoey
2
Mittal, Vikas
2
Saenger, Christina
2
Thomas, Veronica L.
2
Abulaiti, Gulimire
1
Ashworth, Laurence
1
Bae, T. J.
1
Baghi, Ilaria
1
Barone, Michael J.
1
Bijmolt, Tammo H. A.
1
Blut, Markus
1
Bond, Samuel D.
1
Bosukonda, Narendra
1
Brannon, Daniel C.
1
Cadario, Romain
1
Chen, Jie
1
Coenen, Christian
1
Connan Guesquière, Chantal
1
Consiglio, Irene
1
Costabile, Michele
1
D'Mello, Jason
1
De Angelis, Matteo
1
Enkawa, Takao
1
Fan, Wenjian
1
Feick, Lawrence F.
1
Feit, Elea McDonnell
1
Fernbach, Philip M.
1
Fowler, Kendra
1
Frank, Björn
1
Frennea, Carly
1
Gabrielli, Veronica
1
Gershoff, Andrew D.
1
Gill, Tripat
1
Hamilton, Ryan
1
Han, Jung Ah
1
Han, Kyuhong
1
He, Stephen X.
1
Iyengar, Raghuram
1
Kim, John
1
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Marketing letters : a journal of research in marketing
Journal of business research : JBR
122
Journal of retailing and consumer services
103
International journal of hospitality management
66
International journal of internet marketing and advertising : IJIMA
42
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
Journal of marketing communications
36
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
34
Tourism management : research, policies, practice
34
Psychology & marketing
33
International journal of contemporary hospitality management
29
Journal of hospitality marketing & management
28
Electronic commerce research
27
Information systems research : ISR
27
Journal of travel and tourism marketing
27
Cogent business & management
26
The journal of product & brand management
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
25
European journal of marketing : EJM
24
Journal of marketing
24
Journal of internet commerce
23
Journal of electronic commerce research : JECR
21
International journal of electronic marketing and retailing : IJEMR
20
Journal of management information systems : JMIS
20
Journal of promotion management : innovations in planning and applied research
20
Journal of the Academy of Marketing Science
20
The journal of services marketing
20
Asia Pacific journal of marketing and logistics
19
International journal of consumer studies
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
Management science : journal of the Institute for Operations Research and the Management Sciences
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
17
Journal of marketing research : JMR
17
International journal of advertising : the review of marketing communications
16
International journal of advertising : the quarterly review of marketing communications
15
International journal of technology marketing : IJTMkt
15
International journal of electronic commerce : IJEC
14
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ECONIS (ZBW)
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1
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
2
Social media sentiment polarization and its impact on product adoption
Zhao, Ping
;
Zhenfeng, Ma
;
Gill, Tripat
;
Ranaweera, Chatura
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014334082
Saved in:
3
Need to evaluate as a predictor of creating and seeking online word of mouth
Xu, Mengran
;
Walker Reczek, Rebecca
;
Petty, Richard E.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014458467
Saved in:
4
Effects of linguistic style on persuasiveness of word-of-mouth messages with anonymous vs. identifiable sources
Chen, Jie
;
Fan, Wenjian
;
Wei, Junlong
;
Liu, Zunli
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 593-605
Persistent link: https://www.econbiz.de/10013454709
Saved in:
5
How limited consumption experiences affect word of mouth
Saenger, Christina
;
Thomas, Veronica L.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 149-163
Persistent link: https://www.econbiz.de/10012548429
Saved in:
6
The role of betrayal in the response to value and performance brand crisis
Baghi, Ilaria
;
Gabrielli, Veronica
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 203-217
Persistent link: https://www.econbiz.de/10012548467
Saved in:
7
Celebrity influence on word of mouth : the interplay of power states and power expectations
Thomas, Veronica L.
;
Fowler, Kendra
;
Saenger, Christina
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 105-120
Persistent link: https://www.econbiz.de/10012229427
Saved in:
8
Can negative buzz increase awareness and purchase intent?
Han, Jung Ah
;
Feit, Elea McDonnell
;
Srinivasan, Shuba
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 89-104
Persistent link: https://www.econbiz.de/10012229461
Saved in:
9
Risking the self : the impact of self-esteem on negative word-of-mouth behavior
Philp, Matthew
;
Pyle, Martin A.
;
Ashworth, Laurence
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 101-113
Persistent link: https://www.econbiz.de/10011820307
Saved in:
10
Maybe I just got (un)lucky : one-on-one conversations and the malleability of post-consumption product and service evaluations
Brannon, Daniel C.
;
Samper, Adriana
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
4
,
pp. 810-832
Persistent link: https://www.econbiz.de/10011951064
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