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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Marketing theory"
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Marketing theory
Revue d'économie industrielle
The PDMA handbook of new product development
35
NBER working paper series
7
Discussion paper / Centre for Economic Policy Research
6
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5
European journal of marketing : EJM
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Dienstleistungsmodellierung 2014 : vom Servicemodell zum Anwendungssystem
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Dispersed manufacturing networks : challenges for research and practice
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Supply chain integration challenges in commercial aerospace : a comprehensive perspective on the aviation value chain
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Sustainability als Wettbewerbsvorteil : wie Unternehmen von Nachhaltigkeit und Innovation profitieren
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The American economic review
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ECONIS (ZBW)
13
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1
The attribute carryover effect : what the "Runner-Up" option tells us about consumer choice processes
Boland, Wendy Attaya
;
Brucks, Merrie
;
Nielsen, Jesper H.
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
5
,
pp. 872-885
Persistent link: https://www.econbiz.de/10009501085
Saved in:
2
Underpredicting learning after initial experience with a product
Billeter, Darron
;
Kalra, Ajay
;
Loewenstein, George F.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
5
,
pp. 723-736
Persistent link: https://www.econbiz.de/10008856988
Saved in:
3
Knowing too much : expertise-induced false recall effects in product comparison
Mehta, Ravi
;
Hoegg, JoAndrea
;
Chakravarti, Amitav
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
3
,
pp. 535-554
Persistent link: https://www.econbiz.de/10009375674
Saved in:
4
Value co-creation in service logic : a critical analysis
Grönroos, Christian
- In:
Marketing theory
11
(
2011
)
3
,
pp. 279-301
Persistent link: https://www.econbiz.de/10009355177
Saved in:
5
Theorizing about the service dominant logic : the bridging role of middle range theory
Brodie, Roderick J.
;
Saren, Michael
;
Pels, Jaqueline
- In:
Marketing theory
11
(
2011
)
1
,
pp. 75-91
Persistent link: https://www.econbiz.de/10008988876
Saved in:
6
Position and potential of service-dominant logic : evaluated in an "ism" frame for further development
Löbler, Helge
- In:
Marketing theory
11
(
2011
)
1
,
pp. 51-73
Persistent link: https://www.econbiz.de/10008988878
Saved in:
7
Contextualization and value-in-context : how context frames exchange
Chandler, Jennifer D.
;
Vargo, Stephen L.
- In:
Marketing theory
11
(
2011
)
1
,
pp. 35-49
Persistent link: https://www.econbiz.de/10008988885
Saved in:
8
The nature and processes of market co-creation in triple bottom line firms : leveraging insights from consumer culture theory and service dominant logic
Peñaloza, Lisa
;
Mish, Jenny
- In:
Marketing theory
11
(
2011
)
1
,
pp. 9-34
Persistent link: https://www.econbiz.de/10008988888
Saved in:
9
On marketing theory and service-dominant logic : connecting some dots
Vargo, Stephen L.
- In:
Marketing theory
11
(
2011
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10008988892
Saved in:
10
The impact of add-on features on consumer product evaluations
Bertini, Marco
;
Ofek, Elie
;
Ariely, Dan
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
1
,
pp. 17-28
Persistent link: https://www.econbiz.de/10003860907
Saved in:
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