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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Marketing theory
The PDMA handbook of new product development
35
IO-Management-Zeitschrift
31
Business horizons
20
Industrielle Organisation : Zeitschrift für Betriebswissenschaft, Management, Produktionstechnik und Organisation
20
IO : Management-Zeitschrift industrielle Organisation
17
Management-Zeitschrift : IO
14
Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
12
Journal of business strategy
12
Beiträge zum Produktmarketing
11
Fortschrittliche Betriebsführung und Industrial engineering : FB IE
11
Esomar congress
10
New Products, new profits : Company experiences in new product planning
10
Ifo Schnelldienst
9
Journal of business research : JBR
9
Qualität - die Herausforderung : Erfahrungen, Perspektiven
9
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
9
Discussion paper / Centre for Economic Policy Research
8
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
8
NBER working paper series
7
Neue Betriebswirtschaft : NB ; Zeitschr. für Studium u. Weiterbildung
7
The American economic review
7
Wirtschaftsgut Software : Qualitätssicherung und Qualitätsprüfung als Grundlage für die Auswahl und Beurteilung
7
Beiträge zum Produkt-Marketing
6
Berichte aus Energie- und Umweltforschung
6
Der Betrieb im Qualitätswettbewerb : von der Qualitätssicherung zur offensiyen Qualitätspolitik
6
Dynamik mit Verantwortung
6
Europäische Hochschulschriften / 5
6
Journal of business economics : JBE
6
Working paper / National Bureau of Economic Research, Inc.
6
Zeitschrift Führung + Organisation : ZfO
6
Der Betriebswirt : Management in Wissenschaft und Praxis
5
European journal of marketing : EJM
5
Nachhaltig wirtschaften konkret
5
Readings in Danish theory of marketing
5
Schriften zur Industrieform
5
The journal of industrial economics
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AMA management report
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Absatzwirtschaft
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ECONIS (ZBW)
11
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1
The attribute carryover effect : what the "Runner-Up" option tells us about consumer choice processes
Boland, Wendy Attaya
;
Brucks, Merrie
;
Nielsen, Jesper H.
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
5
,
pp. 872-885
Persistent link: https://www.econbiz.de/10009501085
Saved in:
2
Underpredicting learning after initial experience with a product
Billeter, Darron
;
Kalra, Ajay
;
Loewenstein, George F.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
5
,
pp. 723-736
Persistent link: https://www.econbiz.de/10008856988
Saved in:
3
Knowing too much : expertise-induced false recall effects in product comparison
Mehta, Ravi
;
Hoegg, JoAndrea
;
Chakravarti, Amitav
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
3
,
pp. 535-554
Persistent link: https://www.econbiz.de/10009375674
Saved in:
4
Value co-creation in service logic : a critical analysis
Grönroos, Christian
- In:
Marketing theory
11
(
2011
)
3
,
pp. 279-301
Persistent link: https://www.econbiz.de/10009355177
Saved in:
5
Theorizing about the service dominant logic : the bridging role of middle range theory
Brodie, Roderick J.
;
Saren, Michael
;
Pels, Jaqueline
- In:
Marketing theory
11
(
2011
)
1
,
pp. 75-91
Persistent link: https://www.econbiz.de/10008988876
Saved in:
6
Position and potential of service-dominant logic : evaluated in an "ism" frame for further development
Löbler, Helge
- In:
Marketing theory
11
(
2011
)
1
,
pp. 51-73
Persistent link: https://www.econbiz.de/10008988878
Saved in:
7
Contextualization and value-in-context : how context frames exchange
Chandler, Jennifer D.
;
Vargo, Stephen L.
- In:
Marketing theory
11
(
2011
)
1
,
pp. 35-49
Persistent link: https://www.econbiz.de/10008988885
Saved in:
8
The nature and processes of market co-creation in triple bottom line firms : leveraging insights from consumer culture theory and service dominant logic
Peñaloza, Lisa
;
Mish, Jenny
- In:
Marketing theory
11
(
2011
)
1
,
pp. 9-34
Persistent link: https://www.econbiz.de/10008988888
Saved in:
9
On marketing theory and service-dominant logic : connecting some dots
Vargo, Stephen L.
- In:
Marketing theory
11
(
2011
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10008988892
Saved in:
10
The impact of add-on features on consumer product evaluations
Bertini, Marco
;
Ofek, Elie
;
Ariely, Dan
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
1
,
pp. 17-28
Persistent link: https://www.econbiz.de/10003860907
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