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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Psychology & marketing"
~subject:"United States"
~subject:"Virales Marketing"
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Virales Marketing
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Brand image
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Laran, Juliano
5
Berger, Jonah
4
Janiszewski, Chris A.
4
Mogilner, Cassie
4
Wilcox, Keith
4
Aaker, Jennifer
3
Bagchi, Rajesh
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Psychology & marketing
Working paper / National Bureau of Economic Research, Inc.
251
Journal of business research : JBR
178
Journal of retailing and consumer services
172
International journal of hospitality management
111
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
56
International journal of consumer studies
54
Journal of fashion marketing and management
54
NBER working paper series
50
International journal of internet marketing and advertising : IJIMA
48
The journal of consumer marketing
48
Journal of international consumer marketing
46
Journal of hospitality marketing & management
44
American journal of agricultural economics
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of travel and tourism marketing
43
Journal of the Academy of Marketing Science
42
International journal of contemporary hospitality management
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Journal of marketing
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Journal of marketing communications
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
40
The journal of product & brand management
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
39
Tourism management : research, policies, practice
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
37
Journal of marketing theory and practice
37
The American economic review
37
The journal of services marketing
36
Asia Pacific journal of marketing and logistics
34
European journal of marketing : EJM
34
Journal of consumer behaviour : an international research review
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
34
Journal of electronic commerce research : JECR
33
International journal of retail & distribution management
32
Journal of internet commerce
32
International journal of electronic marketing and retailing : IJEMR
31
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
31
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
31
American economic journal : a journal of the American Economic Association
29
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ECONIS (ZBW)
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1
Nostalgia and negotiation : the electronic word-of-mouth and social well-being of older consumers
Wilson-Nash, Carolyn
;
Pavlopoulou, Ismini
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 532-546
Persistent link: https://www.econbiz.de/10014467611
Saved in:
2
Exploring mental time travel experiences and their influence on behavioral intentions and learning
Barhorst, Jennifer Brannon
;
Krey, Nina
;
McLean, Graeme J.
- In:
Psychology & marketing
40
(
2023
)
8
,
pp. 1615-1633
Persistent link: https://www.econbiz.de/10014338309
Saved in:
3
The impact of service robots on customer satisfaction online ratings : the moderating effects of rapport and contextual review factors
Borghi, Matteo
;
Mariani, Marcello M.
;
Vega, Rodrigo P.
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2355-2369
Persistent link: https://www.econbiz.de/10014432406
Saved in:
4
Deciphering consumer commitment : exploring the dual influence of self-brand and self-group relationships
Bauer, Brittney C.
;
Carlson, Brad D.
;
Arnold, Mark J.
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2539-2558
Persistent link: https://www.econbiz.de/10014432499
Saved in:
5
Effects of voice assistant recommendations on consumer behavior
Flavián Blanco, Carlos
;
Akdim, Khaoula
;
Casaló, Luis V.
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 328-346
Persistent link: https://www.econbiz.de/10014290680
Saved in:
6
Beyond the gimmick : how affective responses drive brand attitudes and intentions in augmented reality marketing
Zanger, Vera
;
Meißner, Martin
;
Rauschnabel, Philipp A.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1285-1301
Persistent link: https://www.econbiz.de/10013280095
Saved in:
7
Home cooking in the digital age : when observing food influencers on social media triggers the imitation of their practices
Sokolova, Karina
;
Vessal, Saeedeh Rezaee
;
Perez, Charles
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1152-1171
Persistent link: https://www.econbiz.de/10014530981
Saved in:
8
I personally like it : preference for minority endorsement in the early stage of the consumer decision journey
Chen, Xingyu
;
Huang, Minxue
;
Yu, Zhengdong
;
Cai, Wenpei
- In:
Psychology & marketing
40
(
2023
)
8
,
pp. 1646-1657
Persistent link: https://www.econbiz.de/10014338313
Saved in:
9
There's not much to tell : the impact of emotional resilience on negative word-of-mouth following service failure
Lteif, Lama
;
Rubin, Dan
;
Ball, Joan P.
;
Lamberton, Cait
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1808-1820
Persistent link: https://www.econbiz.de/10014338326
Saved in:
10
Walls have ears : word-of-mouth diffusions in targeted promotions decrease targeted customer retention
Chang, Yaping
;
Li, Xinlan
;
Wang, Xingyu
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2711-2727
Persistent link: https://www.econbiz.de/10014432535
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