//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~subject:"Advertising effects"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Ratgeber"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"advertising"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Consumer behaviour
57
Konsumentenverhalten
57
Psychology of advertising
35
Werbepsychologie
35
Advertising
31
Werbewirkung
31
Werbung
31
USA
12
United States
12
Personality psychology
10
Persönlichkeitspsychologie
10
Emotion
9
Brand image
8
Markenimage
8
Brand
7
Markenartikel
7
Hörfunkwerbung
6
Radio advertising
6
1985
5
1986
5
Brand management
5
Markenführung
5
Perception
5
Promotional materials
5
Social Web
5
Social web
5
Wahrnehmung
5
Werbemittel
5
Confidence
4
Cultural identity
4
Internet marketing
4
Kulturelle Identität
4
Language
4
Online-Marketing
4
Sprache
4
Vertrauen
4
China
3
Cognition
3
Economics of information
3
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
31
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Ratgeber
Article in journal
31
Case study
1
Fallstudie
1
Language
All
English
31
Author
All
Sengupta, Jaideep
3
Aggarwal, Pankaj
2
Argo, Jennifer J.
2
Chae, Boyoun
2
Dalton, Amy N.
2
Nielsen, Jesper H.
2
Vohs, Kathleen D.
2
White, Katherine
2
Agrawal, Nidhi
1
Allan, David
1
Andrade, Eduardo B.
1
Baumgartner, Hans
1
Berger, Jonah
1
Bhattacharjee, Amit
1
Brucks, Merrie
1
Connell, Paul M.
1
Coulter, Keith S.
1
Coulter, Robin A.
1
Dahl, Darren W.
1
Danziger, Shai
1
Dong, Lily
1
Duhachek, Adam
1
Finkel, Eli J.
1
Fitzsimons, Gráinne M.
1
Galak, Jeff
1
Gershoff, Andrew D.
1
Geuens, Maggie
1
Grayson, Kent
1
Han, Dahee
1
Hardesty, David M.
1
Hasford, Jonathan
1
Herbst, Kenneth C.
1
Hoegg, JoAndrea
1
Huang, Li
1
Hütter, Mandy
1
Isaac, Mathew S.
1
Jayasinghe, Laknath
1
Kidwell, Blair
1
Kronrod, Ann
1
Laran, Juliano
1
more ...
less ...
Published in...
All
Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of advertising research
262
Journal of advertising : official publication of the American Academy of Advertising
236
International journal of advertising : the quarterly review of marketing communications
214
Journal of business research : JBR
201
Journal of marketing communications
188
International journal of advertising : the review of marketing communications
183
Psychology & marketing
122
Journal of promotion management : JPM
116
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
Journal of retailing and consumer services
85
Journal of promotion management : innovations in planning and applied research
81
European journal of marketing : EJM
69
International journal of internet marketing and advertising : IJIMA
65
Journal of marketing research : JMR
63
Journal of current issues and research in advertising : JCIRA
59
Marketing letters : a journal of research in marketing
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
Health marketing quarterly
49
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Marketing : ZFP ; journal of research and management
48
The journal of product & brand management
38
Journal of current issues and research in advertising
37
Young consumers : insight and ideas for responsible marketers
36
International journal of hospitality management
35
Asia Pacific journal of marketing and logistics
34
Journal of marketing
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
34
Journal of global marketing
33
Management science : journal of the Institute for Operations Research and the Management Sciences
32
The journal of consumer marketing
32
Journal of international consumer marketing
31
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
30
International journal of sports marketing & sponsorship
29
The journal of brand management : an international journal
29
Journal of the Academy of Marketing Science
28
Marketing intelligence & planning
28
Journal of marketing management : MM
27
International journal of pharmaceutical and healthcare marketing : IJPHM
26
more ...
less ...
Source
All
ECONIS (ZBW)
31
Showing
1
-
10
of
31
Sort
Relevance
Date (newest first)
Date (oldest first)
1
An audience of one : behaviorally targeted ads as implied social labels
Summers, Christopher A.
;
Smith, Robert W.
;
Walker …
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
1
,
pp. 156-178
Persistent link: https://www.econbiz.de/10011521971
Saved in:
2
Beyond skepticism : can accessing persuasion knowledge bolster credibility?
Isaac, Mathew S.
;
Grayson, Kent
- In:
Journal of consumer research : JCR ; an …
43
(
2017
)
6
,
pp. 895-912
Persistent link: https://www.econbiz.de/10011770795
Saved in:
3
Dissociating controllable and uncontrollable effects of affective stimuli on attitudes and consumption
Hütter, Mandy
;
Sweldens, Steven
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
2
,
pp. 320-349
Persistent link: https://www.econbiz.de/10011900555
Saved in:
4
Emotional ability and associative learning : how experiencing and reasoning about emotions impacts evaluative conditioning
Hasford, Jonathan
;
Kidwell, Blair
;
Hardesty, David M.
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
4
,
pp. 743-760
Persistent link: https://www.econbiz.de/10011951049
Saved in:
5
Brands as rivals : consumer pursuit of distinctiveness and the role of brand anthropomorphism
Puzakova, Marina
;
Aggarwal, Pankaj
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
4
,
pp. 869-888
Persistent link: https://www.econbiz.de/10011951080
Saved in:
6
Judging product effectiveness from perceived spatial proximity
Chae, Boyoun
;
Li, Xiuping
;
Zhu, Rui Juliet
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
2
,
pp. 317-335
Persistent link: https://www.econbiz.de/10009786434
Saved in:
7
When boastful word of mouth helps versus hurts social perceptions and persuasion
Packard, Grant
;
Gershoff, Andrew D.
;
Wooten, David B.
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
1
,
pp. 26-43
Persistent link: https://www.econbiz.de/10011521906
Saved in:
8
Coping and construal level matching drives health message effectiveness via response efficacy or self-efficacy enhancement
Han, Dahee
;
Duhachek, Adam
;
Agrawal, Nidhi
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
3
,
pp. 429-447
Persistent link: https://www.econbiz.de/10011584249
Saved in:
9
Small sounds, big deals : phonetic symbolism effects in pricing
Coulter, Keith S.
;
Coulter, Robin A.
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
),
pp. 224-237
Persistent link: https://www.econbiz.de/10009777134
Saved in:
10
Everyday
advertising
context : an ethnography of
advertising
response in the family living room
Jayasinghe, Laknath
;
Ritson, Mark
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
1
,
pp. 104-121
Persistent link: https://www.econbiz.de/10009777323
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->