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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~subject:"Experiment"
~subject:"Werbung"
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Experiment
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Consumer behaviour
581
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52
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Wyer, Robert S.
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of business research : JBR
167
International journal of advertising : the review of marketing communications
114
Journal of marketing communications
104
Journal of retailing and consumer services
81
Psychology & marketing
79
International journal of advertising : the quarterly review of marketing communications
73
Journal of economic behavior & organization : JEBO
67
Journal of advertising research
63
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
61
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
56
Management science : journal of the Institute for Operations Research and the Management Sciences
54
Journal of marketing research : JMR
52
Journal of behavioral and experimental economics
51
Journal of promotion management : innovations in planning and applied research
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
Journal of promotion management : JPM
42
International journal of internet marketing and advertising : IJIMA
41
Journal of behavioral decision making
41
Journal of advertising : official publication of the American Academy of Advertising
40
Food policy : economics planning and politics of food and agriculture
39
Journal of economic psychology : research in economic psychology and behavioral economics
39
Marketing letters : a journal of research in marketing
39
NBER working paper series
37
International journal of hospitality management
36
Journal of advertising
36
European journal of marketing : EJM
34
International journal of consumer studies
32
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
30
CESifo working papers
29
Information systems research : ISR
29
Journal of international consumer marketing
28
Journal of marketing
28
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
27
Health marketing quarterly
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
27
Working paper / National Bureau of Economic Research, Inc.
27
Discussion paper
26
Journal of business ethics : JOBE
26
NBER Working Paper
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ECONIS (ZBW)
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1
Stranger danger : when and why consumer dyads behave less ethically than individuals
Nikolova, Hristina
;
Lamberton, Cait
;
Coleman, Nicole …
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
1
,
pp. 90-108
Persistent link: https://www.econbiz.de/10011883878
Saved in:
2
How long did I wait? : the effect of construal levels on consumers’ wait duration judgments
Wang, Jing
;
Jiewen Hong
;
Zhou, Rongrong
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
1
,
pp. 169-184
Persistent link: https://www.econbiz.de/10011883888
Saved in:
3
When being in a positive mood increases choice deferral
Etkin, Jordan
;
Pocheptsova Ghosh, Anastasiya
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
1
,
pp. 208-225
Persistent link: https://www.econbiz.de/10011883892
Saved in:
4
Made by mistake : when mistakes increase product preference
Reich, Taly
;
Kupor, Daniella M.
;
Smith, Rosanna K.
- In:
Journal of consumer research : JCR ; an …
44
(
2018
)
5
,
pp. 1085-1103
Persistent link: https://www.econbiz.de/10011844124
Saved in:
5
How the intention to share can undermine enjoyment : photo-taking goals and evaluation of experiences
Barasch, Alixandra
;
Zauberman, Gal
;
Diehl, Kristin
- In:
Journal of consumer research : JCR ; an …
44
(
2018
)
6
,
pp. 1220-1237
Persistent link: https://www.econbiz.de/10011844175
Saved in:
6
Going against the flow : the effects of dynamic sensorimotor experiences on consumer choice
Kwon, Mina
;
Adaval, Rashmi
- In:
Journal of consumer research : JCR ; an …
44
(
2018
)
6
,
pp. 1358-1378
Persistent link: https://www.econbiz.de/10011844213
Saved in:
7
Dissociating controllable and uncontrollable effects of affective stimuli on attitudes and consumption
Hütter, Mandy
;
Sweldens, Steven
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
2
,
pp. 320-349
Persistent link: https://www.econbiz.de/10011900555
Saved in:
8
When consumers prefer to give material gifts instead of experiences : the role of social distance
Goodman, Joseph K.
;
Lim, Sarah
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
2
,
pp. 365-382
Persistent link: https://www.econbiz.de/10011900562
Saved in:
9
A ticket for your thoughts : method for predicting content recall and sales using neural similarity of moviegoers
Barnett, Samuel B.
;
Cerf, Moran
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
1
,
pp. 160-181
Persistent link: https://www.econbiz.de/10011763945
Saved in:
10
Beyond skepticism : can accessing persuasion knowledge bolster credibility?
Isaac, Mathew S.
;
Grayson, Kent
- In:
Journal of consumer research : JCR ; an …
43
(
2017
)
6
,
pp. 895-912
Persistent link: https://www.econbiz.de/10011770795
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