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~isPartOf:"Journal of current issues and research in advertising"
~subject:"Celebrity-Werbung"
~subject:"Social Web"
~subject:"Sponsoring"
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Search: subject_exact:"Werbekontaktanalyse"
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Celebrity-Werbung
Social Web
Sponsoring
Advertising effects
37
Werbewirkung
37
Advertising
23
Werbung
23
Consumer behaviour
22
Konsumentenverhalten
22
Internet marketing
12
Online-Marketing
12
Social web
8
Brand management
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Markenführung
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Emotion
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Brand image
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Corporate disclosure
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Public relations
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Unternehmenspublizität
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Öffentlichkeitsarbeit
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Advertising planning
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Marketingmanagement
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Sponsorship
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Betrug
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Beziehungsmarketing
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Cause-Related Marketing
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Pittman, Matthew
2
Bae, Mikyeung
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Ben Saad, Sihem
1
Bennett, Delancy
1
Brannan, Ashley
1
Buteau, Emily
1
Chan, Terri H.
1
Chau, Bolton K. H
1
Chaung, Un-Chae
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Chen, Jie
1
Chen, Weiyue
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Chung, Yoo Jin
1
Diamond, William
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Ham, Chang-Dae
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Huh, Jisu
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Kanuri, Vamsi
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Kim, E.
1
Kim, Jihye
1
Kim, Min-Seong
1
Lee, Joonghwa
1
Lee, S. S.
1
Lou, Chen
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Lu, Xinyu
1
Miller, Elizabeth
1
Oeldorf-Hirsch, Anne
1
Pfeuffer, Alexander
1
Read, Glenna L.
1
Ryu, Sann
1
Sar, Sela
1
Taylor, Charles Robert
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Tham, Samuel M.
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Thorson, Esther
1
Williams, Jerome D.
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Zhang, Yiran
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Journal of current issues and research in advertising
International journal of advertising : the review of marketing communications
49
International journal of advertising : the quarterly review of marketing communications
38
Journal of business research : JBR
36
Journal of promotion management : innovations in planning and applied research
33
Journal of marketing communications
31
Psychology & marketing
29
International journal of internet marketing and advertising : IJIMA
27
Journal of advertising research
26
Journal of retailing and consumer services
20
Journal of promotion management : JPM
19
International journal of sports marketing & sponsorship
18
Journal of advertising : official publication of the American Academy of Advertising
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
European journal of marketing : EJM
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of global marketing
11
The journal of product & brand management
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Marketing intelligence & planning
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
The journal of brand management : an international journal
9
Young consumers : insight and ideas for responsible marketers
9
Cogent business & management
8
Journal of sport management : the official journal of the North American Society of Sport Management
8
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
Journal of electronic commerce research : JECR
7
Journal of marketing management : MM
7
Marketing letters : a journal of research in marketing
7
Global business review
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Marketing : ZFP ; journal of research and management
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
SpringerLink / Bücher
6
Vision : the journal of business perspective
6
Asia Pacific journal of marketing and logistics
5
Health marketing quarterly
5
International journal of sport management and marketing : IJSMM
5
Journal of current issues and research in advertising : JCIRA
5
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ECONIS (ZBW)
12
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1
Mitigating the vampire effect of using celebrity in advertising : an eye-tracking approach
Chan, Terri H.
;
Chau, Bolton K. H
- In:
Journal of current issues and research in advertising
44
(
2023
)
4
,
pp. 453-472
Persistent link: https://www.econbiz.de/10014444771
Saved in:
2
How an online gaming community advertises brands to members : the roles of relational bonds and trust transfer
Kim, Min-Seong
;
Kim, Jihye
- In:
Journal of current issues and research in advertising
44
(
2023
)
3
,
pp. 274-294
Persistent link: https://www.econbiz.de/10014454750
Saved in:
3
Toward better digital advertising : the role of the anthropomorphic virtual agent
Ben Saad, Sihem
- In:
Journal of current issues and research in advertising
44
(
2023
)
3
,
pp. 295-331
Persistent link: https://www.econbiz.de/10014454751
Saved in:
4
Influencer marketing on social media : how different social media platforms afford influencer-follower relation and drive advertising effectiveness
Lou, Chen
;
Taylor, Charles Robert
;
Zhou, Xuan
- In:
Journal of current issues and research in advertising
44
(
2023
)
1
,
pp. 60-87
Persistent link: https://www.econbiz.de/10014234467
Saved in:
5
The effects of influencer types and sponsorship disclosure in instagram sponsored posts
Chung, Yoo Jin
;
Lee, S. S.
;
Kim, E.
- In:
Journal of current issues and research in advertising
44
(
2023
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014289766
Saved in:
6
Intrusive or relevant? : exploring how consumers avoid native facebook ads through decomposed Persuasion knowledge
Ham, Chang-Dae
;
Ryu, Sann
;
Lee, Joonghwa
;
Chaung, Un-Chae
; …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 68-89
Persistent link: https://www.econbiz.de/10012821766
Saved in:
7
Green advertising on social media : brand authenticity mediates the effect of different appeals on purchase intent and digital engagement
Pittman, Matthew
;
Oeldorf-Hirsch, Anne
;
Brannan, Ashley
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 106-121
Persistent link: https://www.econbiz.de/10012821768
Saved in:
8
Changing attitudes on social media : effects of fear and information in green advertising on non-green consumers
Pittman, Matthew
;
Read, Glenna L.
;
Chen, Jie
- In:
Journal of current issues and research in advertising
42
(
2021
)
2
,
pp. 175-196
Persistent link: https://www.econbiz.de/10012582520
Saved in:
9
The effect of sponsorship disclosure in YouTube product reviews
Pfeuffer, Alexander
;
Lu, Xinyu
;
Zhang, Yiran
;
Huh, Jisu
- In:
Journal of current issues and research in advertising
42
(
2021
)
4
,
pp. 391-410
Persistent link: https://www.econbiz.de/10012695168
Saved in:
10
Role of skepticism and message elaboration in determining consumers' response to cause-related marketing claims on Facebook brand pages
Bae, Mikyeung
- In:
Journal of current issues and research in advertising
41
(
2020
)
3
,
pp. 301-331
Persistent link: https://www.econbiz.de/10012289873
Saved in:
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