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~isPartOf:"Journal of current issues and research in advertising : JCIRA"
~isPartOf:"Journal of marketing theory and practice : JMTP"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"United States"
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Search: subject_exact:"Online advertising"
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Internet marketing
127
Online-Marketing
127
Social Web
75
Social web
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Consumer behaviour
74
Konsumentenverhalten
74
Advertising effects
39
Werbewirkung
39
Brand management
35
Markenführung
35
Social media marketing
29
Beziehungsmarketing
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25
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24
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Nill, Alexander F.
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An, Enxi
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Journal of current issues and research in advertising : JCIRA
Journal of marketing theory and practice : JMTP
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of advertising research
23
International journal of internet marketing and advertising : IJIMA
14
International journal of electronic marketing and retailing : IJEMR
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of travel and tourism marketing
6
MIT sloan management review
6
Cases on strategic social media utilization in the nonprofit sector
5
International journal of e-business research : an official publication of the Information Resources Management Association
5
Internet advertising : theory and research
5
Journal of business research : JBR
5
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
NBER working paper series
5
Business horizons
4
Information systems research : ISR
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
Journal of marketing channels : ... distribution systems, strategy, and management
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Psychology & marketing
4
The Routledge companion to advertising and promotional culture
4
The journal of consumer marketing
4
Working paper / National Bureau of Economic Research, Inc.
4
Advertising, promotion, and new media
3
Health marketing quarterly
3
Journal of internet commerce
3
Journal of marketing communications
3
Journal of promotion management : JPM
3
Journal of promotion management : innovations in planning and applied research
3
The journal of product & brand management
3
American economic journal : a journal of the American Economic Association
2
American economic review
2
CESifo working papers
2
Connected marketing : the viral, buzz and word of mouth revolution
2
Contemporary research in e-marketing ; 2
2
Critical explorations
2
Crowdfunding : the corporate era
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ECONIS (ZBW)
18
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1
The effect of online search volume on financial performance : marketing insight from Google trends data of the top five US technology firms
Liu, Ran
;
An, Enxi
;
Zhou, Wenkai
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
4
,
pp. 423-434
Persistent link: https://www.econbiz.de/10012607668
Saved in:
2
I heard it through the grapevine : managing and engaging customers on the web
Kemp, Elyria
;
Porter, McDowell
;
Fuller, Nicole R.
;
Min, …
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
3
,
pp. 256-271
Persistent link: https://www.econbiz.de/10012483463
Saved in:
3
Examining the efficacy of brand social media communication : a consumer perspective
Dwivedi, Abhishek
;
McDonald, Robert E.
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
4
,
pp. 373-386
Persistent link: https://www.econbiz.de/10012483474
Saved in:
4
Legal and ethical challenges of online behavioral targeting in advertising
Nill, Alexander F.
;
Aalberts, Robert J.
- In:
Journal of current issues and research in advertising : …
35
(
2014
)
2
,
pp. 126-146
Persistent link: https://www.econbiz.de/10010383930
Saved in:
5
Self-disclosure on the web : rewards, safety cues, and the moderating role of regulatory focus
Gabisch, Jason A.
;
Milne, George R.
- In:
Journal of research in interactive marketing : …
7
(
2013
)
2
,
pp. 140-158
Persistent link: https://www.econbiz.de/10009764257
Saved in:
6
Do users look at banner ads on Facebook?
Barreto, Ana Margarida
- In:
Journal of research in interactive marketing : …
7
(
2013
)
2
,
pp. 119-139
Persistent link: https://www.econbiz.de/10009764258
Saved in:
7
Effects of reputation and website quality on online consumers' emotion, perceived risk and purchase intention : based on the stimulus-organism-response model
Kim, Jiyoung
;
Lennon, Sharron J.
- In:
Journal of research in interactive marketing : …
7
(
2013
)
1
,
pp. 33-56
Persistent link: https://www.econbiz.de/10009730799
Saved in:
8
Targeted marketing and African American millennial consumers
Meyers, Yuvay Jeanine
;
Morgan, Allison Janeice
- In:
Journal of research in interactive marketing : …
7
(
2013
)
1
,
pp. 6-17
Persistent link: https://www.econbiz.de/10009730829
Saved in:
9
Online product presentation : the effect of product coordination and a model's face
Yoo, Jungmin
;
Kim, Minjeong
- In:
Journal of research in interactive marketing : …
6
(
2012
)
1
,
pp. 59-72
Persistent link: https://www.econbiz.de/10009571551
Saved in:
10
Cultural values reflected in corporate pages on popular social network sites in China and the United States
Tsai, Wan-hsiu Sunny
;
Men, Linjuan Rita
- In:
Journal of research in interactive marketing : …
6
(
2012
)
1
,
pp. 42-58
Persistent link: https://www.econbiz.de/10009571563
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