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~isPartOf:"Journal of current issues and research in advertising : JCIRA"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Social Web"
~subject:"United States"
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Social Web
United States
Internet marketing
114
Online-Marketing
114
Consumer behaviour
70
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70
Social web
66
Advertising effects
35
Werbewirkung
35
Brand management
31
Markenführung
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Social media marketing
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Beziehungsmarketing
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22
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Peltier, James
5
Nill, Alexander F.
4
Milne, George R.
3
Schibrowsky, John A.
3
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2
Altobello, Suzanne A.
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Bright, Laura F.
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Journal of current issues and research in advertising : JCIRA
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
190
International journal of internet marketing and advertising : IJIMA
115
Journal of retailing and consumer services
93
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
67
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
63
International journal of advertising : the review of marketing communications
61
Journal of marketing communications
60
Industrial marketing management : the international journal for industrial and high-tech firms
57
Technological forecasting & social change : an international journal
56
Journal of promotion management : innovations in planning and applied research
54
Tourism management : research, policies, practice
48
Business horizons
46
Information systems research : ISR
46
International journal of hospitality management
46
The journal of product & brand management
45
International journal of electronic marketing and retailing : IJEMR
44
Journal of internet commerce
41
Journal of advertising research
40
Cogent business & management
39
Journal of management information systems : JMIS
39
International journal of technology marketing : IJTMkt
34
Marketing intelligence & planning
33
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
32
SpringerLink / Bücher
32
Springer eBook Collection
31
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
30
The journal of brand management : an international journal
30
Electronic commerce research
29
International journal of business information systems : IJBIS
29
International journal of e-business research : an official publication of the Information Resources Management Association
29
Journal of travel and tourism marketing
29
International journal of contemporary hospitality management
27
Journal of marketing
27
Journal of electronic commerce research : JECR
26
Journal of marketing management : JMM ; journal of the Academy of Marketing
26
Journal of strategic marketing
26
Journal of promotion management : JPM
25
Psychology & marketing
25
Journal of hospitality marketing & management
24
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ECONIS (ZBW)
77
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1
Artificial intelligence in interactive marketing : a conceptual framework and research agenda
Peltier, James
;
Dahl, Andrew J.
;
Schibrowsky, John A.
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 54-90
Persistent link: https://www.econbiz.de/10014475080
Saved in:
2
How social media self-efficacy and social anxiety affect customer purchasing from agile brands on social media
Bozkurt, Sıddık
;
Gligor, David
;
Locander, Jennifer
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 813-830
Persistent link: https://www.econbiz.de/10014428173
Saved in:
3
Native advertising relevance effects and the moderating role of attitudes toward social networking sites
Yoon, Hye Jin
;
Huang, Yan
;
Yim, Mark Yi-Cheon
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 215-231
Persistent link: https://www.econbiz.de/10014313209
Saved in:
4
Using personalization for cause-related marketing beyond compassion fade on social media
Kim, Jihye
;
Kim, Min-Seong
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 299-316
Persistent link: https://www.econbiz.de/10014313377
Saved in:
5
The virality of advertising content
Kaur, Balpreet
;
Paul, Justin
;
Sharma, Rishi R.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 374-397
Persistent link: https://www.econbiz.de/10014313413
Saved in:
6
Digital consumer engagement : examining the impact of native advertising exposure in a social network
Sussman, Kristen L.
;
Bright, Laura F.
;
Wilcox, Gary B.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 544-561
Persistent link: https://www.econbiz.de/10014313613
Saved in:
7
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
8
Social media influencers as human brands : an interactive marketing perspective
Kim, Do Yuon
;
Kim, Hye-yŏng
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10013536282
Saved in:
9
Enhancing consumer online reviews : the role of moral identity
Adjei, Mavis T.
;
Zhang, Nan
;
Bagherzadeh, Ramin
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 110-125
Persistent link: https://www.econbiz.de/10013536283
Saved in:
10
Sharing is entertaining : the impact of consumer values on video sharing and brand equity
Souki, Gustavo Quiroga
;
Chinelato, Flavia Braga
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 118-136
Persistent link: https://www.econbiz.de/10012880169
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